如火如荼的旅游网站价格战，蔓延到旅行社的旅游线路。记者近日了解到，继酒店、机票大规模低价促销后，携程旅游度假产品正式推出“点评返现”，自由行、短途、自驾游产品每间夜现金返还最高达101元！加上此前的1元接机、门票“买一送一”等项目，携程的主流产品全线让利，打出价格战组合拳。

Travel web sites in a price war，Spread to travel agency of the tourist route。Recently, reporters to understand，The hotel、Ticket sales mass，Ctrip.com tourist products officially launched“Comment on return now”，Free line、short、ZiJiaYou product each night to return cash up to 101 yuan！Add the previous $1 a pick up、tickets“Buy a send a”project，The mainstream of the profits to all those who hold products，Hit the price war one-two。

　　携程“月月狂减，天天低价”活动又有新进展。网上订自由行打包产品，也可以获得现金返还，甚至一次行程可以获得多达数百元的真金白银。即日起，游客只要在携程网上成功预订相关国内自由行、自驾游产品，结束游玩后对度假产品发表行程点评，点评成功后可获得的由携程返还的现金奖励。每笔订单根据实际选择的酒店房型的返现金额，入住房间数和天数计算点评返现金额。例如：网上预订了一条三亚5日自由行，选择了2间返现金额为100元的酒店房型，入住天数为4天，成功消费且点评后即可获得800元现金奖励。

ctrip.com“Month crazy minus，Everyday low price”Activities and new progress。Online ordering packaging products free line，Can also get cash refund，Even a stroke can receive as much as hundreds of yuan of real gold and silver。This date，Tourists as long as online success in electronic book related domestic free line、ZiJiaYou products，Play end of vacation product published comments on schedule，Comment on the success can be obtained after the return of the electronic cash incentives。Each order according to actual choice room of the hotel to now amount，Check-in room number and days to comment on the amount is calculated。For example：Internet booking a sanya 5, free line，Choose between 2 now amount of $100 to the hotel room，Check-in days for 4 days，Successful consumer and review after can obtain 800 yuan a cash bonus。

　　除了返现，携程还推出自由行“加一元送大礼”，赠送接机、一日游、门票、房型升级等。比如，三亚、北京、丽江、桂林、成都、杭州、青岛、大连、西安、九寨沟、黄山、张家界等等热门自由行线路，可1元换购或免费赠送机场到市区酒店的接机服务。

In addition to return now，Ctrip.com also introduced free line“Plus one yuan a windfall”，Presented a pick up、Day tour、tickets、Room upgrade,。For example，sanya、Beijing、lijiang、guilin、chengdu、hangzhou、Qingdao、dalian、xian、jiuzhaigou、huangshan、Zhangjiajie and so on popular free line line，May 1 yuan redemption or free gift of the airport to downtown hotel a pick up service。

　　与此同时，携程短途游也加入返现优惠，上海、北京、广州、南京、杭州、深圳等城市周边的巴士自由行、巴士团队游、自驾游产品，也可以在入住和点评后，获得每间夜最高百元的现金返还。

At the same time，Those who hold DuanTuYou also join return now preferential，Shanghai、Beijing、guangzhou、nanjing、hangzhou、Shenzhen, the suburbs of the city bus line freedom、Bus swim team、ZiJiaYou products，Also can hope after and comment，For each night of up to one hundred yuan cash refund。

　　自由行是携程旅游业务的主流产品，也是携程最有优势的业务之一，此次也参与“现金返还”，并且优惠力度非常大。有业内人士认为，这使得自由行价格优势加大，预计将吸引大量休闲度假群体。随着价格战蔓延到旅游度假产品，此轮旅游电商“价格洗牌”，也将波及传统旅游预订渠道，加速旅游预订从线下向网上转移的趋势。

Free line is the mainstream of the tourism business electronic products，Also is one of the most of the advantages of the electronic business，This was also involved in“Cash return”，And preferential strength is very big。The personage inside course of study thinks，This makes free line price advantage increase，Is expected to attract large Numbers of the leisure vacation population。As the price war spread to tourist products，This round of tourism electricity traders“Shuffle price”，Will also spread to the traditional travel booking channel，Speed up travelling reservation to transfer from the line the trend of the Internet。

　服务质量不降低 携程坚持优质服务 The service quality can't reduce the high quality service to those who hold

　　消费者获得价格优惠，产品和服务质量是否会因此降低？携程旅游业务部副总经理何勇表示，携程是在坚持优质服务的同时推出低价活动，服务质量并不会因此降低。此次旅游线路点评返现，是携程给予会员的特定优惠和面向个人消费者的返利政策，主要针对习惯网络预订的休闲散客群体，以自由行、自驾游产品为主，不存在低价团等损害消费者利益的情况。返现金、1元接机等都是直接让利于消费者，服务内容、价格、优惠幅度等也通过网络透明公开，客户一看便知。

Consumers get favorable price，The product and service quality is dropping？Those who hold tourism business of vise general manager bring said，Ctrip.com in insisting high quality service is also provide low-cost activities，The service quality will not be reduced。The tourist route comment on return now，Members of the specific to those who hold is favorable for individual consumers and the rebate policy，Mainly aimed at the habit of leisure individual clients group reservation network，With free line、ZiJiaYou products，Don't exist such as low damages consumer interest group。Return cash、1 yuan a pick up is let consumers directly，Service content、price、The discount rate and so on also through the network transparent public，The customer a look and then know。

　　他表示，此次价格促销也是满足客户多元化的需要。携程此前没有做过这么大规模的促销，因为携程所服务的中高端客户，对品牌和服务的要求更高，因此携程更多专注于创造更多的服务附加值和良好的服务感受。现在的市场环境发生了显著的变化，年轻消费群体对价格更为敏感，携程因此在保持优质服务的前提下，也努力为他们提供更实惠的价格。

He said，The price promotion is also meet all kinds of customers need。After those who hold no such large-scale promotion，Because of the service in those who hold the high-end customers，Brand and the requirements of the service to higher，So those who hold more focus on creating more value added services and good service experience。Now the market environment changed dramatically，Young consumer groups are more sensitive to the price，Those who hold so in maintain quality under the premise of service，Also try to provide them with more affordable prices。

　　在热钱涌入在线旅游业的大背景下，瞄准价格敏感群体提升市场份额，被认为是在线旅游网站参与价格战的原始动机。随着价格战蔓延到旅游度假产品，此轮旅游电商“价格洗牌”，或许也将加速旅游预订从线下向网上转移的趋势。

In the hot money inflow of online tourism background，Aimed at the price sensitive group ascension market share，Online travel web site is believed to be involved in the price war primary motivation。As the price war spread to tourist products，This round of tourism electricity traders“Shuffle price”，May also will speed up travelling reservation to transfer from the line the trend of the Internet。

　　“对于携程而言，应对竞争的法宝是，不断提升产品品质（产品力），服务水准（服务力），价格竞争力（价格力）。”何勇表示。

“As for those who hold，Coping with competition is the magic weapon，Continuously improve product quality（Product force），Service level（Service force），Price competitiveness（Prices force）。”Bring said。