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绕道旅游回家 “曲线游”市场应“运”而生?--亲稳舆论引导监测室
2013-02-07
Bypass travel home,Inclusion is forced many factors.
随着春运的开启,“曲线回家”成为当下的热词。当买到直达票成为奢望时,绕路而行、中转换乘的“曲线回家”方式受到越来越多人的推崇。从买票至曼谷、“借道”香港转机的例子在网上流转,而众商家也从“曲线回家”中看到商机,在春运的催生下,“曲线游”已经成为一种新鲜的旅游方式?
With the opening of the festival,"Curve home"Become the current hot word.When to buy direct ticket when become expect,detours/Transit transfer of"Curve home"By way of more and more people praise highly.To buy a ticket from Bangkok/"tailgating"Hong Kong transfer example on the net flow,And all the businessmen from"Curve home"See business opportunities in,In the Spring Festival transportation propelled,"Curve swim"Has become a new tourism mode?
现象:一票难求 曲线回家 phenomenon:It is difficult to find a ticket home curve
每年春运到来时,一票难求的困境早已成为众多旅客的无奈。今年,网友们在吐槽的同时,也开始八仙过海、各显本能,“曲线回家”因此为越来越多的人所选择。
Each year during the Spring Festival comes,One ticket is hard to find the plight of many passengers has already become the helpless.This year,Net friends in spit tank at the same time,Also started to way/Each show instinct,"Curve home"So for more and more people choose.
为了从北京回昆明,一名白领先“借道”曼谷,然后再转机回家,全程的价格与直飞持平,而且顺利买到两段的机票。日前,这样一则消息在网上疯传。虽然有支持者,也有砸板砖的,但这种方式却引发了人们的热议。近日,又有媒体报道,一位在复旦大学就读的博士生,为了回到老家四川德阳,从上海辗转南京、武汉、宜昌等地,买了8张票,转了7次车才到家。此外,更有网友总结出“火车+火车”接驳式、“高铁、火车+飞机”混搭式等几大春运曲线回家攻略,流传甚广。
In order to return to kunming from Beijing,A white lead"tailgating"Bangkok,And then transfer to go home,The price of the same direct,And smooth buy two period of ticket.a,This news on the Internet the mad.Although there are supporters,Also have hit the plank brick,But this way has caused people's hot debate.recently,And media reports,A PhD in studying in fudan university,In order to return to their hometown sichuan deyang,From Shanghai to nanjing flounder/wuhan/Yichang, etc,Bought the tickets,The car turned seven times didn't get home.In addition,More netizens summed up"The train and the train"Connection type/"High iron/The train + plane"Mix type and so on several big travel curve home strategy,Spread widely.
延伸:“曲线游”成新概念 extension:"Curve swim"Into new concept
网友们不断爆料自己“曲线回家”的成果,同时,有人发现,借道其他地方转机,还可以利用时间小游当地,让旅游的乐趣冲淡春运的“痛”。例如,据媒体报道,从广州回哈尔滨,就可以选择从香港转机,与直飞的价格相差不多,既省钱又不用拥挤,还能到港澳来个节前购物,为春节准备年货,这种“曲线回家”的模式早已在广东屡试不爽。
Net friends constantly kept himself"Curve home"results,At the same time,Someone found,Tailgating other local transit,Still can use time small local swimming,Let the pleasure of the Spring Festival travel diluent"pain".Such as,According to media reports,From guangzhou to Harbin,You can choose from Hong Kong to transfer,And direct price is similar,Not only save money and not crowded,Can come to Hong Kong and Macao before shopping,Prepare for the Spring Festival their doors,this"Curve home"Model has worked in guangdong.
在热议北京白领中转曼谷返乡真假性的同时,也有网友留言表示,其实在曼谷游玩一番再转机回家,也不失为一个良策。甚至由此衍生出“曲线游”的概念,例如,有网友计算,以杭州飞三亚为例,如果利用曲线的方式,搜索拥有低折扣机票的转机路线,如果全家出行的话,甚至比直飞能省下 3000-4000元左右。同时,也有网友感叹,完全可以提前好好规划一下返乡路,有时候绕个小圈子,不仅省钱,还能顺便到第三地观光旅游,何乐而不为。
In the hot discussion Beijing white-collar transit Bangkok return true pseudo at the same time,Have net friend message said,In fact in Bangkok again play a transfer to go home,Also can yet be regarded as a good plan.Even derived"Curve swim"concept,Such as,Netizens calculation,Hangzhou fly to sanya as an example,If use curve way,Search has the low discount flight transit route,If the family travel words,Even more than direct can save 3000-4000 yuan.At the same time,Have net friend plaint,Can advance to planning the way home,Sometimes around a clique,Not only save money,Can the third way to tourism,What is there against it.
市场:众多商家看到商机 market:Many traders see business opportunities
不仅网友们在“曲线回家”中看到旅游的乐趣,更多的商家也开始看到其中的市场掘金点,纷纷从中做文章。
Not only net friends in"Curve home"See the fun of tourism,More merchants to also begin to see the market the nuggets point,Have make an issue of it.
记者发现,专门从事房屋日租、短租服务的某短租网就开始借“曲线回家”宣传自己的业务,为那些在中转站短暂停留的旅客提供车站附近的短租住房,进一步宣传“短租房发展日趋成熟,旅途出行订短租房已成为许多人的选择。”
Reporter discovery,Specialized in building daily rent/Short rent service a short rent network began to borrow"Curve home"For the use of publicizing their own business,For those in the depot short stay near the station passenger provide short rent housing,Further promotion"Short rent development matures,Travel journey for short rent has become the choice of many people."
日前,由酷讯旅游联合途家网、易到用车网共同主办的“酷讯·易途,轻松你的春节旅途”乐享一站式旅游交流会上,“曲线回家”也成为众人讨论的焦点。酷讯旅游从1月11日开始,正式联合了易到用车网与途家网,推出了“春节机票提前购,接机、酒店免费送”活动。也就是说,为了让旅客回家的路更加快捷,酷讯旅游通过垂直搜索技术,给用户提供购买机票的便捷通道,易到用车网为到机场的旅客提供随时随地的叫车功能,而途家网则为在其他城市做中转的旅客提供高品质度假公寓预订平台。
a,The cool - tourism joint way home network/Easy to use CheWang jointly organized"Cool - · easy way,Ease your Spring Festival travel"Happy enjoy one-stop tourism communication meeting,"Curve home"Has become the focus of the discussion.Cool - travel from January 11 began,Formal joint the easy to use CheWang and normal home network,launched"The Spring Festival in advance ticket purchase,Pick up/The hotel free of charge"activities.that,In order to let the passengers the way home more quickly,Cool - travel through the vertical search technology,For users to buy the ticket and convenient channel,Easy to transport network to the airport passenger car anytime to provide call function,And for the way home and in other cities do transfer passengers to provide high quality holiday apartment reservation platform.
酷讯旅游网CEO张海军表示,三方联手推出的一站式旅游方式就是为了“打造一个更全体系的解决方案,帮助大家过好春节”。
Cool - travel network CEO ZhangHaiJun said,Three party to launch of the "one-stop" work style tourism way is to"Build a more complete system solutions,Help you a good Spring Festival".
专家:“曲线游”难成趋势 experts:"Curve swim"Difficult into trend
对于目前的“曲线游”热,二外中国闲暇经济研究中心主任魏翔提出了自己的看法。他表示,目前的春运和由此衍生出来的“曲线游”跟现在的城镇化有关,我们的城镇化在至少20年内都是以大中型城市为主的,但是未来却有可能将会发展成多中心的格局,例如,未来许多人的工作地和居家地之间可能不会相差300公里。这样就会使“春运”从根本上改变它的格局。
For the current"Curve swim"heat,Double Chinese leisure economy research center director WeiXiang the author puts forward his own ideas.He said,The Spring Festival and the derivatives"Curve swim"And now the urbanization,Our urbanization in at least twenty years are mainly large and medium-sized cities,But the future could will develop into more center pattern,Such as,The future where many people at home and between may not differ 300 kilometers.That will make"travel"Fundamentally change the pattern of it.
其次,“曲线游”并不是反映游客的真实需求,而夹杂着迫不得已的因素在其中,游客的主要目的还是归家探亲,并不是旅游。当我们的城镇化格局改变以后,“曲线游”倒有可能形成真实的需求,而现在从绕道旅游只为回家来看,并没有如此。此外,“曲线回家”的过程实质上也存在很多问题,例如绕道虽然巧妙,但依然增加了交通的拥挤和交通成本,并不可能形成真实的需求。因此,“曲线游”不可能成为一个趋势。
secondly,"Curve swim"Not reflect the real demand of tourists,And with some factors in it,The main purpose of tourists visit or come home,Not travel.When our urbanization pattern after the change,"Curve swim"But has the potential to develop the real demand,And now from bypass for travel home to see,And not so.In addition,"Curve home"In the process there are also many problems,Such as bypass although clever,But still increased traffic congestion and transportation costs,Don't may form the real demand.so,"Curve swim"Can't become a trend.
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