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香港迪士尼为什么开园七年才盈利?--亲民维稳网络舆情监测室
2013-02-28

  香港迪士尼赚钱啦!备受瞩目的全球最小迪士尼香港迪士尼乐园,在开业逾7年之际终于扭亏转盈。迪士尼乐园日前公布2012财政年度的业绩,总营业额达42.72亿港元,是2005年9月开业来首次盈利,仅仅一年前,乐园还亏损了2.37亿港元。

Hong Kong Disneyland to make money!Minimum of high-profile global Disney Hong Kong Disneyland,In opening more than 7 years finally turnaround.Disneyland has announced fiscal 2012 earnings,Total turnover amounted to hk $4.272 billion,Is opened in September 2005 to profit for the first time,Just a year ago,Paradise lost hk $237 million.

  受益于新景点及内地客增加 Benefit from the new attractions and mainland tourists increased

  为了增加游客量,香港特区政府和迪士尼公司于2009年达成协议,扩建香港迪士尼乐园,增设三个大型景点。“反斗奇兵大本营”和“灰熊山谷”于2011年11月及去年7月先后开幕,游客人数迅速增加,而新建主题区“迷离庄园”预计今年年中落成,届时乐园总面积将增加23%,相信可带动新一轮的客流增长。香港迪士尼行政总裁金民豪认为,去年业绩理想,得益于新景点增加。

In order to increase the visitors,The Hong Kong SAR government and the Walt Disney company in 2009 to reach an agreement,The expansion of the Hong Kong Disneyland,Add three big scenic spot."R Jones stronghold"and"Bear valley"In November 2011 and successively opened in July last year,Visitor Numbers have increased rapidly,But new topic area"Blurred manor"Completion is expected this year,Total area of the park will increase 23%,Believe that will lead to a new round of passenger flow growth.Think Jin Minhao, chief executive of the Hong Kong Disneyland,Ideal performance last year,Thanks to the new attractions.

  内地游客也是“扭亏”功臣。年报显示,2012财年,香港迪士尼游客人数增长13%,达673万人次,其中内地游客为主要客源,总人数达300万人次,占比45%,香港本地居民占33%,其余22%为国际游客。

Mainland tourists are"turnround"Credited with.Annual report,In fiscal year 2012,Hong Kong Disneyland visitors grew by 13%,6.73 million visitors,The mainland tourists as the main customers,The total number of 3 million visitors,Accounted for 45%,Hong Kong residents accounted for 33%,The remaining 22% for international tourists.

  分配机制争议酿盈利难题 Allocation mechanism controversial making profit problem

  香港迪士尼开业之初,预计5至15年,每年1000万客流量,开业第二年就可收支平衡,资本回报率为25%,但是实际情况一直不如预期,前3年游客总数仅为1380万人次,并连年亏损。

At the beginning of the Hong Kong Disneyland opened,Estimated 5 to 15 years,10 million passengers each year,Opening of the second year can be balanced,Return on capital of 25%,But the actual situation than expected,Total number of visitors is only 3 years before 13.8 million,Several years of losses and.

  金民豪解释,金融危机和禽流感拖慢了香港迪士尼盈利的步伐。另外,面积过小和缺乏针对内地游客的景点项目也阻碍了香港迪士尼的发展

Jin Minhao explain,The financial crisis and slowing the pace of the Hong Kong Disneyland profits. Bird flu.In addition,Area is too small and lack of mainland tourists attractions also hindered the development of Hong Kong Disneyland project.

  不过,业界普遍认为,先天利益分配机制的不公平也是造成迪士尼连年亏损的重要原因。香港迪士尼由香港特区政府和美国迪士尼公司合资建设和运营,建设共耗资141亿港元,特区政府投入约90%资金,但只拥有57%的股权,美国迪士尼公司则拥有43%股权。根据合约规定,香港特区政府只能在乐园门票收入中分成,相关产品销售收益和附属经营项目全部归属迪士尼公司。

but,The industry generally believe that,The unfair of innate interest allocation mechanism is the important cause of Disney's loss-making.Hong Kong by the Hong Kong SAR government and the United States Walt Disney company Disney joint construction and operation,The total construction cost of hk $14.1 billion,About 90% of the investment in the SAR government,But with only 57% of the equity,The Disney company owns a 43% stake.According to the contract provisions,The Hong Kong SAR government can only be divided into in the paradise ticket sales,Related product sales revenue and affiliated businesses all belong to the Disney company.

  由于门票收入相对总收入十分微薄,香港迪士尼实现盈利先天不足。不过,在三个新园区相继完成后,客流量大幅增加,金民豪表示,相信情况将陆续好转。

Because tickets income relative to total income is very low,Hong Kong Disney profit congenitally deficient.but,In three new park have been completed,Traffic increased significantly,Jin Minhao said,Believe that things will be better.

  十个扩建方案图翻身,与上海不存在竞争 Figure turn over ten expansion plan,And there is no competition in Shanghai

  目前,香港迪士尼约有10个扩建方案在手,正逐一研究可行方案,暂时没有结论及投资数目。此外,特区政府作为乐园大股东,虽然在有盈利的情况下理应“分一杯羹”,但为了长远发展,特区政府已决定不领取“红利”,让这笔款项留给乐园投放于未来发展,应付游客对乐园的需求。

At present,Hong Kong Disneyland is about 10 expansion project in hand,Is each feasible scheme,Temporarily no conclusion and investment amount.In addition,The SAR government as a paradise,Although in the case of profitable are supposed to be"A piece of",But for the sake of long-term development,The government has decided not to receive"The dividend",Leave the money to park in the future development,Deal with tourists' demand of paradise.

  针对上海迪士尼未来建成后对香港的挑战,金民豪表示,股东对香港旅游业的发展充满信心,香港迪士尼与上海在建的迪士尼乐园不存在竞争关系,香港和上海基于不同的旅游业定位会吸引不同的游客,中国有13亿人口,市场庞大,足以容纳两个迪士尼乐园。而且,由于亚洲发展主题公园的时间较短,相信同业的增多有利于培养主题公园文化,利于整个行业的发展。

For Shanghai Disneyland in Hong Kong after the completion of the future challenges,Jin Minhao said,Shareholder confidence in the development of tourism in Hong Kong,Under construction in Disneyland Hong Kong Disney and Shanghai there is no competition,Hong Kong and Shanghai tourism based on different location will attract different tourists,China has a population of 1.3 billion,Is a large market,Enough to hold two Disneyland.and,Due to the development of theme park in Asia time is shorter,Believe that increased trade is beneficial to cultivate cultural theme park,Conducive to the development of the industry.

香港迪士尼为什么开园七年才盈利?

香港迪士尼为什么开园七年才盈利?

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