旅游是女性生活必不可少的内容，女性出境游已成为业界关注的热门细分市场。近日，去哪儿网发布了《2012年女性出境游趋势报告》。该报告内容指出，近九成女性每年出境游1至3次，三成女性年均出境游支出超过1万元。2013年最受女性欢迎的出境游目的地是新马泰三国。据了解，该报告是去哪儿网针对7460万月度独立访问用户中女性用户抽样访问，并结合微博调查、去哪儿网国际机票搜索数据得出的最终结果。业内人士表示，从数据反映来看，该报告调查范围主要集中在都市白领阶层，属于特定范围的调查，对于全国女性而言不具有普遍性意义，不过对观望女性出境旅游风向标具有很大的意义。

Tourism is an essential part of women's life,Women's outbound tourism has become a hit in the trade market segment.In recent days,Where to go for your website[2012 women outbound trend report].The report said,Nearly ninety percent of women outbound 1 to 3 times a year,Thirty percent of women outbound travel spending more than $10000 per year.2013 is the most popular with women in outbound tourism destination new matei three kingdoms.We have learned,Where the report is a network of 74.6 million monthly unique visitors in the female users sampling access,Combined with the weibo survey/Where net international airfare search result data.The personage inside course of study says,From the point data,The report investigation mainly concentrated in urban white-collar workers,Belonging to a specific scope of the investigation,For the women do not have universal significance,But to see women outbound tourism barometer has great significance.

五成女性最爱结伴自由行 Fifty percent of women love goes hand free

　　报告显示，在过去一年中，国内女性的出境游频次非常高，89%的女性一年出境游1-3次，9%的女性3-5次。同时，98%的女性表示自己在2013年将有至少一次以上的出境游计划。

According to the report,In the past year,Domestic women's outbound travel frequency is very high,89% of women outbound 1-3 times a year,9% of women 3-5 times.At the same time,In 2013, 98% of women said they will have at least a outbound travel plans.

　　旅行花费上，近一半女性的年均出境游花费在1万元左右，约30%的女性年均出游花费高于1万元。约20%的女性出境游支出占生活开支比重的30%，这表示女性很乐意将相当一部分开支用于出境游。

On the travel cost,Nearly half the women of average outbound travel costs around 10000 yuan,About 30% of the women travel cost is higher than 10000 yuan per year.About 20% of the women outbound travel spending, which accounts for 30% of the cost of living,This means that women are willing to quite a number of spending for outbound travel.

　　旅行方式上，80%的女性选择出境自由行。同时，61%的女性表示自己最常邀请1个或几个好友一起出国玩，近三成女性选择与男友/丈夫出国玩，约10%的女性带着父母、孩子全家出游。对旅行产品提供商来说，女性消费者有很大的粘着力，吸引了1个女性消费者，往往会同时收获了2个甚至N个消费者。女性出境游的商机可见一斑。

On the way to travel,80% of women choose to leave the country freely.At the same time,61% of women said they most often invite one or a few friends to go abroad to play,Nearly thirty percent of women chose to play with her boyfriend/husband to go abroad,About 10% of women with their parents/Children family outing.Providers of travel products,Female consumers have great adhesion,Attracted a female consumers,Tend to harvest the 2 N even consumers at the same time.Women outbound travel business.

六成女性在线预订国际机票 Sixty percent of women online international air ticket reservation

　　随着在线旅游的发展，更多消费者开始偏好线上选购旅游产品。调查显示，约83%的女性选择通过在线旅游网站了解出境游信息和产品。半数以上的女性表示自己喜欢微博平台推荐的旅游信息，她们非常关注旅游营销账号，并愿意与朋友分享出境游信息。

With the development of online travel,More consumers began to prefer online shopping tourism products.According to the survey,About 83% of the women choose through online travel website about outbound tourism information and products.More than half of women said they like microblogging platform recommended travel information,They are very concerned about tourism marketing account,And is willing to share with friends outbound travel information.

　　对于航空公司而言，在线分销所占的比重将越来越大。约60%的女性表示主要通过在线旅游网站购买国际机票，另有34%的女性表示在航空公司官网上购票。约50%的女性会提前一个月购票，另有23%的女性甚至会提前三个月购票。此外，约77%的女性表示价格是影响她们作出购买决定的最重要因素，如果价格确实优惠，不排斥廉价航空。约67%的女性最希望购买打包的往返特价国际机票，20%的女性喜欢购买“机票+酒店”的套餐产品。值得注意的是，如果通过手机客户端购票可以享受优惠，约6%的女性愿意尝试。

For airlines,Proportion of online distribution will be more and more big.About 60% of the women said mainly through online travel website to buy international air ticket,And 34% of women said the airline's website the ticket.About 50% of the women will buy tickets one month in advance,And 23% of women and even for three months in advance.In addition,About 77% of the women said the price is the most important factors influence their buying decisions,If the price is really favourable,Low-cost airlines would not be excluded.About 67% of the women most want to buy packaging special offer international air ticket back and forth,20% of the women like to buy"Tickets + hotel"The package product.It is worth noting,If the client can enjoy preferential ticket by mobile phones,About 6% of women are willing to try.

女性偏爱异国美食观光游 Women prefer sightseeing tour exotic food

　　“你更喜欢什么样的出境游？”排名前三位的是“美食”、“景点观光”和“文化”，分别占81.23%、77.31%、69.6%。这概括了大部分女性出境游的主要目的：品尝世界美食、欣赏海外风情、体验异国文化。

"What kind of outbound travel do you prefer?"Is in the top three"food"/"Scenic sightseeing"and"culture",(81.23%)/77.31%/69.6%.It sums up the most women the main purpose of the outbound tourism:The world gourmet taste/Appreciate the foreign amorous feelings/Experience other cultures.

　　超过五成女性选择在旅游时参与本地特色节日和活动，这表明很多女性乐于在特色节日期间去目的地旅游。蒋文利表示，在春暖花开的3、4月，类似泰国曼谷泼水节、日本赏樱花、韩国观油菜花、荷兰赏郁金香等线路就不错，如果旅行提供商能在这些线路上涵盖当地的美食及景点观光内容，一定备受女性消费者的欢迎。

More than fifty percent of women chose to travel to participate in the activities of local festivals and characteristic,This suggests that many women willing to during the holiday to travel to destinations in characteristics.Jiang Wenli said,In the bloomy spring 3/In April,Similar to Bangkok, Thailand, songkran festival/Japanese cherry blossoms/South Korea view rape/Dutch tulip line is good,If travel providers can cover the local cuisine on these lines and spots tourism content,A female consumers welcome.

　　调查显示，2013年女性出境游最热门方向扎堆东南亚地区——超过40%的女性选择前往新马泰，36%的女性选择前往越南、柬埔寨、尼泊尔、印度等其他东南亚国家。其他热门方向依次为欧美、港澳台和日韩地区。

According to the survey,Outbound travel is the most popular direction in 2013 women cluster in southeast Asia, more than 40% of women choose to new matei,36% of women choose to Vietnam/Cambodia/Nepal/India and other southeast Asian countries.Other popular direction followed by Europe and the United States/Hong Kong, Macao and Taiwan and Japan and South Korea region.

　　而女性和男性在出境游时最大的差别是，约60%的受访者认为女性出国玩购物多，男性观光多，在旅游过程中女性的消费力比男性更强。(记者/蔡华锋 通讯员/孟媛)

While women and men in outbound tourism is the biggest difference,About 60% of the respondents think that women play shopping abroad,Men more than sightseeing,Women in the process of tourism spending power is stronger than men.(Reporter/Cai Huafeng correspondent/Meng Yuan)