眼看铁道部改革在即，人们对其市场化的期待日益提升，而与所有旅客关系最大的莫过于火车票的信息查询与销售，昨日记者就从多家在线旅游商处了解到，曾一度被铁道部“铁腕叫停”的火车票网络代售服务已开始大锣大鼓地重新启动。

    To see mor of reform,People hope for its marketization is growing,And the relationship with all the passengers train information query and is perhaps the most sales,Yesterday, reporters from several online travel business to know,Was once the ministry of railways"An iron fist stop"Train tickets online booking service has begun to big gong drum to restart.

　　不过，火车票网络销售模式不动，“票源”难题依然在卡着所有商家的脖子，而勉强维持业务的多家厂商也纷纷表示车票销售的经济性难题不解，只能无奈靠“搭售”各种服务过活，看着车票网络销售的蛋糕而无处下嘴。

but,Train ticket to network sales model,"supporters"Problem still with all merchants in the neck,To eke out the multiple vendors have also said the economy problem of ticket sales don't understand,Could only rely on"For sale"A variety of services from,Nowhere under the mouth while looking at tickets online sales of cake.

　　不少人表示，12306信息中心未来可以转成像中国民航信息网络股份有限公司(以下简称“中航信”)，成为一个公共数据的平台，但是具体的票务网络售卖则依托一个代售商网络来操作。

Many people said,12306 information center, the future can go imaging China civil aviation information network co., LTD(Hereinafter referred to as the"Catic letter"),Become a common data platform,But the ticketing network selling is relying on a booking business network to operate.

　　调查 survey

　网络代售症结难解 Network problem of airplane

　　昨日，携程旅行网在接受记者采访时明确表示，已开始大力推出新型态旅行产品“铁保行”，结合火车票代购服务与保险。通过该产品，广大消费者可在线预订含高铁动车票和交通意外保险在内的各类新型旅行产品，覆盖上海、北京、广州等全国各城市。不同于12306网站的是，携程方面表示，该网站的火车票业务将提供24小时预订服务，从出票到出保全程电子化。

yesterday,Ctrip in an interview made it clear,Have begun to launch new types of travel products"TieBao line",Combined with the train tickets and insurance act as purchasing agency service.By the product,Consumers can contain tall iron train ticket online booking and transportation accident insurance, travel all kinds of new products,Covered in Shanghai/Beijing/Guangzhou and other cities across the country.Is different from the website is 12306,Ctrip has said,Business will provide the site's train ticket booking service 24 hours a day,From the drawer to cover the entire electronic.

　　不过，让人稍有纠结的是，“铁保行”产品却依然无法保证订票“百发百中”，根据产品介绍，用户在20：00前提交并支付成功的订单，将在2小时内确认是否预订成功；20：00之后支付成功的订单最晚在次日13：00前确认是否预订成功。产品预售期外，提交并支付成功的订单，在进入预售期后的第1天18：00才能获知是否预订成功。

but,Let a person of tangled is slightly,"TieBao line"Products are still unable to guarantee the booking"in",According to the product introduction,Users in the twenty:00 premise JiaoBing order payment successful,Will confirm if reservation success within 2 hours;20:00 after pay successful order 13. The next day at the latest:00 before confirm whether booking success.Product pre-sales stage,Submit and pay the order successfully,18 after entering the pre-order period of 1 day:00 to learn if booking is successful.

　　对此，酷讯旅游网CEO张海军表示，携程此次“重启”火车票业务仍然无法绕开“票源”难题，“携程的这个产品主要还是在推荐其旗下的火车票代售网站铁友网，而酷讯网作为一个代购平台，也一直在开展相应业务。但实际上做代购服务的仍然是铁友网和赶火车网。”而以上两家网站的票源也依然要依靠12306网站或各地的火车票代售点。

For this,Cool - travel network CEO Zhang Haijun said,Ctrip, the"restart"Train ticket business still can't bypass"supporters"problem,"Ctrip, the product mainly recommended in its train ticket booking website iron friend,And cool news network as a platform act as purchasing agency,Have also been carried out corresponding operations.But in fact do act as purchasing agency service is still iron nets and catch the train."And more than two supporters of the site is still rely on DaiShouDian across 12306 sites or train ticket.

　　对此，铁友网和赶火车网也向记者表示，虽然业务“从来没有停止过”，但两家的工作原理也基本上只能算是“跑腿”。

For this,Friends network and train network is said to the reporter,Although the business"Never stop",But also the working principle of the two is basically"Run errands".

　　携程在给记者的回复中也坦承，“铁保行”的票源的确来自铁友网，该产品仍是属于代购，并不是携程网直接销售。

Ctrip also admitted in the reply to reporters,"TieBao line"Supporters from iron net friends indeed,The product is still belong to buy on sb's behalf,Are not directly selling ctrip.

　分析 analysis

　　搭售保险“不得已而为” Tying insurance"Having to resort to"

　　有业内人士就戏称，这一次携程收费的“马甲”换成了“保险费”，根据“铁保行”产品说明，用户预订该旅行产品，“所需支付费用=车票票面价*选择预订数量＋保险费*选择预订数量”，其中“车票票面价”为车票票面实际价格，而“保险费”则定价为交通意外险费20元/份。不少网友也对这“绑定”销售的20元交通意外险费颇为费解，“网上说明‘铁保行无快递费’，现在却搭售保险费，真有种‘换汤不换药’的感觉”。

The personage inside course of study is called,Ctrip charge this time"Ma3 jia3"Replaced with a"The insurance premium",According to the"TieBao line"The product description,Customer booking the travel products,"Required to pay = price ticket coupon * choose number + insurance premium * choose reservation confirmation number",Among them"Nominal price ticket"For tickets at the actual prices,while"The insurance premium"The pricing for the traffic accident costs 20 yuan/copies.Many netizens also for this"The binding"Sales of 20 yuan of traffic accident is rather confusing,"Online instructions‘TieBao Courier fee’,Now sell insurance,Really have a‘In its form’The feeling of".

　　不过，记者先后查询了赶火车网和铁友网后发现，这种“配售”是从根本上就已经确立的。铁友网在填写旅客购票信息时，在后面的控件中已加入了20元到80元的交通意外险的搭配销售；而赶火车网也同样设置了20元到100元的交通意外险的搭配销售选项，除此之外，旅客在赶火车网订票总金额中还包含了“20元的快递费”。以上两家的交通意外险销售控件中均不存在“不购买交通意外险”的选项。

but,Journalists have query found after train network and iron friends network,This kind of"Placement of"Fundamentally is established.Iron nets when fill in the passenger ticket information,In the back of the control has joined the 20 yuan to 80 yuan traffic casualty tie-in sales;And catch the train network is set up 20 yuan to 100 yuan in the same traffic casualty tie-in sales options,In addition to this,Passengers in the train network booking also included in the total amount"20 yuan for the Courier fee".The above two traffic casualty sales control does not exist"Don't buy traffic casualty"The options.

　　对此，业内人士也坦言是“不得已而为之”，“代购火车票本身有着巨大的需求，但其盈利性却始终得不到保证，人家是企业，‘变相收费’也是无奈之举。”

For this,The personage inside course of study also admitted that is"It is necessity","Act as purchasing agency tickets there is huge demand in itself,But its profitability but not guaranteed,The somebody else is the enterprise,‘Disguised charges’Also is helpless."

　　声音 voice

　　呼吁车票网上销售放权 Calling for ticket online sales to delegate

　　不过，以上的可能性都必须得到更大的政策和法律支持，而这些问题在根本上更是与火车票网上销售模式的转型密切相关。

but,Above must be greater likelihood of policy and legal support,And these problems at root is closely associated with train tickets online sales model transformation.

　　在目前的情况下，在火车票销售环节过程中任何超过5元“客票销售服务费”之外的收费项目都尚未获得“合法性”。

In the present circumstances,In the process of train ticket sales link any more than 5 yuan"Ticket sales service charge"Outside of the charging items have not yet received"legitimacy".

　　“12306网站目前线上唯一指定的火车票销售平台，但这一平台是纯官方的，不是企业，我觉得这一平台的市场化必然是一个趋势。”张海军就表示，12306网站目前最合理的转型模式就是转化成像中航信这样性质的企业，成为所有火车票数据的公共平台。而整个火车票的销售系统，就应该转化为一套有资质的代售商体系，“消费者能够有自己的选择，而有资质的代售商可以提供个性化服务来获利，12306网站则通过提供后台支持来实现市场化。”

"12306 site online, the only designated ticket sales platform,But the platform is a pure state,Is not business,I think this is a platform of market must be a trend."Zhang Haijun said,12306 website is the most reasonable conversion of the transformation of the mode is imaging catic letter which the nature of the enterprise,Become all train ticket data platform for the public.While the ticket sales system,Should be converted to a qualified booking business system,"People can have their own choice,And qualified for consignment business can provide personalized services for a profit,12306 sites by providing support to implement the marketization background."