这个事情为什么我很支持，希望今天各位媒体能够对外散发一下这样一个报告，主要有三方面的考虑。一个当代消费主体的变化，旅游市场和酒店消费族群发生了很大的变化。第二，经营环境发生了以技术进步为标志的重大变化。第三，酒店产业未来的发展要培育我们自己的民族品牌，让中国的酒店产业以中国服务的概念去世界上著名的酒店集团进行竞争。我们需要新的营销手段，我们需要更新的技术手段，稍微展开一点说，我们市场环境和消费主体的变化，早期酒店产业在整个旅游中间在80年代的时候处于供给短缺的态势。

这个事情为什么我很支持,Hope to send out today, and to foreign media about such a report,There are three main considerations.A contemporary change of consumption subject,Tourist market and hotel great changes have taken place in the consumer groups.In the second,Business environment has changed to major symbol of technological progress.In the third,The development of hotel industry in the future to cultivate our own national brand,Let China's hotel industry in China service concept to the world famous hotel group to compete.We need a new marketing tool,We need to update the technology,A little bit on said,We are the change of market environment and the consumption main body,Early in the middle of the whole tourism hotel industry in the '80 s is in short supply situation.

      我们在座的各位知道80年当时建国饭店改革开放的时候，81年请的香港半岛集团给我们做的，那个时候作为一个酒店的经理最头疼的事情不是营销问题而是没有房子的问题。我记得原来建国饭店总经理陈军，他就跟我说过，当时有两个情况，外国人到北京一下子拉到天津去了或者拉到长城故宫去了，一般人长途旅行下来哪儿有直接进景区的，那时候没有客房。当时当一个五星级酒店老总比当一个处长一个局长都厉害。这是一个现象。还有一个印象深刻的，当时招一个服务员排队能排到三里地去，现在年轻人很少有这样的，只有到海底捞才能够排队。

      Here we know when jianguo hotel's reform and opening up in 80,In 81 of Hong Kong peninsula group, please give us to do,At that time the most headache thing as a hotel manager is not a marketing problem but don't have a house.I remember the original Chen jianguo hotel general manager,He told me,There are two situation at that time,Foreigners suddenly pull to tianjin or to Beijing to the Great Wall the Forbidden City,Ordinary people is directly into the scenic spot of long-distance travel down,At that time no room.At the time when a 5-star hotel boss than as a director of a bureau chief.This is a phenomenon.There is a impressive,When hiring a waiter queue can row to the land of the three mile,Now young people there are very few,Only to haidilao to line up.

      经过过去30年的发展，有了翻天覆地的变化，我们的市场主体已经以国民大众为主，去年的国内游客达到29.6亿人次，入境旅游去年是1.34亿人次含港澳台，真正能够产生住宿需求的就是六千万人，大量的住酒店的都是自己的老百姓。人常来常往熟了，挑剔就多了，刚刚谈恋爱的时候男朋友买个花高兴半天，有了小孩再买花你高兴吗，不喜欢了。再一个就是竞争，过去年轻人休闲了到酒店去，我经常说一个故事，我那时候看《过把瘾》江珊王志文演的电影，我印象特别深刻江珊演的杜梅有一个闺蜜当时嫁了一个意大利人，意大利人住在酒店里面，那时候我们看酒店不得了，很多女孩子都到酒店大堂里面穿个新裙子转一圈再出来，没地方展示。现在我们国民大众为主，年轻人为主，我们前段时间做过一个调查，44岁以下能够占到绝对主体地位换句话说占到60%以上的消费，这个量就比较大。这部分人的思想比较解放，比较时尚，国际视野，看的东西比较多，更主要的敢说，你看微博微信特别微博上说什么的都有，这个是发生了重大的变化。而且我们现在五星级酒店80年代初的时候个位数，最多是两位数，现在全国六百多家五星级饭店，四星级饭店四千家，市场消费者发生变化，供给方发生变化，你不对消费者好一点谁愿意住你的店？这是一个大的变化。

      Over the past 30 years of development,Had the earth-shaking change,Our market main body is mainly national mass,Domestic tourists reached 2.96 billion last year,Inbound tourism is 134 million including Hong Kong, Macao and Taiwan last year,Can produce real housing demand is sixty million people,A lot of hotels are their own people.People often come to often go done,Picky as much,Just fall in love when boyfriend bought a glad to half a day,Have the children to buy flowers are you happy,Don't like the.Another is competition,Leisure in the past young people went to the hotel,I often say a story,I look at the time[surge]Jiang Shan Wang Zhiwen play movies,I particularly impressive Du Meiyou Jiang Shan play a best friend was married to an Italian,The italians living in hotel,When we look at the hotel,Many girls are into the hotel lobby to wear a new skirt on a business trip to get out again,No place to show.Now we mainly national public,Young people give priority to,We did a survey recently,Under 44 can account for the absolute subject status, in other words account for 60% or more of the consumer,This quantity is big.This part is liberation of thought,More fashion,The international field of vision,See more,More main bet,You see the weibo micro letter what say on weibo have special,This is great changes have taken place.And we are 5 star hotel in the early 80 s when single digits,At most a double digits,Now the national more than six hundred five-star hotel,Four thousands of four-star hotel,Consumer market change,Change suppliers,You don't better consumers who would like to live in your shop?This is a big change.

　　第二，经营环境的变化。技术进步是这几年非常非常领先了，当时04年前后我还在外国，那时候办一个网站觉得不得了的事情，能够在网上发出声音也是了不得，家里我一次在中央台做一个节目，我家里父母亲把邻居都喊到家里去看，这个小孩不得了。现在看电视的人我觉得是越来越少了，跟《人民日报》一样《朝闻天下》、《新闻联播》中央台的当官的不看不行，看了也就那么回事，据我所知很多官员除了第一版第二版也不看，看什么？看网站，看互联网的东西。随着智能手机的发展，看网上的搜狐新闻、腾讯新闻、网易新闻、新浪新闻，据我所知很多领导同志不仅是看新闻也看微博，他们是重度潜水，我自己经常被我的领导说，你说过什么什么话。我说我刚半夜三更在微博上发的，因为他们经常关注我，尽管对知识分子不信任偶尔还要看我的东西。很多东西客观讲发到微博上不要说领导不回应，不知道怎么回应，回应怕引起不必要的麻烦，但是看甚至更高级别的领导都在看。前两天我回岳母家去，外甥女小学两三年级，就呆在屋子里面上QQ玩来玩去，我说你干吗？跟我姐姐玩。你姐姐就在旁边那屋，你不会喊一下就行了。已经习惯了，现在听说90后聚会的时候第一个约定把手机放旁边撂下来，已经成为日常生活的一部分。换句话说，对消费行为就会发生重大的变化。数据搜集方便了，过去通过旅行社预定，再后来通过网站预定通过携程、亿龙预定，现在到附近摇一摇晃一晃全出来了，信息的获取性简单了，同时表达的方式非常简单，慧评网成长起来非常重要的原因，过去在《人民日报》发个文章千审万审，到中央台发个声音很困难除非它主动问你你幸福吗？我姓曾。除此之外怎么可能你说啥就给你登，不可能的事。但现在变成自媒体时代，谁都可以说话，我们没有Facebook没有Twitter但是我们有微博，现在又有微信，我坚决反对马化腾收费，大家占点便宜不容易，何况这是一个公共的技术平台不要轻易收费，据说已经三亿用户了。现在表达的形式更全了，更加自由的表达，我不高兴马上就发言。我们院里面每个季度做一个全国满意度调查，很多地方的领导说，我们这个地方游客投诉没那么低啊，得分不会那么低，我后来跟他们解释，现在你关注的是什么呢百万投诉率是投诉到旅游局，你旅游局认为还要经过调查可不可以立案有效投诉无效投诉，这个变少了。更何况上次开办公会的时候我说，为什么会下降呢？一个是我们服务好了，再一个懒得跟你说了，跟你说没用。我不知道在座的有没有哪个遇到问题知道国家有一个投诉电话吗？反正我没用过，我也不知道号码多少，12301。反正我不去投诉，遇到问题第一找我的关系，这是中国人的习惯，我跟老总认识打个电话跟局长认识打个电话，没趁势的吃哑巴亏走了，年轻人很少这样，既不给你旅游局投诉也不马上走，他发个微博。我看网上的评论，像大众点评网，像亿龙、去哪儿，我们每个季度从这几个核心的网站收过来的数据在网络平台的数据大约在一百部有效的，你说这么海量的信息怎么去看待它？用好了就是一个了解游客消费行为的最有效的手段，用不好很麻烦。当然还有社会观念的变化，还有制度环境的变化，过去我们国家传统的社会几千年下来官是在这儿，我们在座的各位你我都是这个杯子，在桌面上官在上面，明显感到十八大灯再往下降杯子往上升，不能说绝对的网格化社会，最起码比过去平等。北京的出租车司机说习主席坐出租车了，《大公报》出来道歉是假的，过去还得了，敢造谣。现在至少比较平常，但会不会有一天像到海外那样我们聊着聊天结果张董事我们一个部长坐在我旁边聊天，可能还需要一段时间，但是感觉到额个进程在加快。大家去表达一些东西。这个是环境的变化。

In the second,Business environment changes.Technical progress is very, very over the years ahead,Then 4 years before and after I'm in a foreign country,Then do a website feel things,To sound on the Internet is great,At home I do a story on CCTV at a time,In my family my parents are the neighbor shouted to home to see,The child is.Now watching TV I think people is less and less,with[The People's Daily]As well as[Excerpt from]/[News broadcast]CCTV officials don't see no good,The watch soon,As far as I know, in addition to the first edition of the second edition also don't see many officials,To see what?See the web site,Look at the Internet of things.With the development of smart phones,See the sohu news on the net/Tencent news/Netease news/Sina news,As far as I know many leading comrades is not only watch the news also look at weibo,They are heavy diving,I often my leadership said,What you said what.I said I just after midnight on weibo,Because they often focus on me,Although mistrust of intellectuals also look at my things occasionally.Objective speaking to a lot of things on weibo don't say leadership does not respond,Don't know how to respond,In response to fear of causing unnecessary trouble,But look at even higher levels of leadership are watching.Two days before I go to my mother-in-law home,Niece in two or three grade,Stay inside the room to play on QQ,I said what are you doing?Play with my sister.Your sister is beside the house,You don't shout it.Have become accustomed to,Now heard after 90 when the first party convention next to put the mobile phone to drop,Has become a part of daily life.In other words,Significant changes in consumer behavior occurs.Data collection is convenient,In the past reservation through a travel agency,Then through the book via ctrip website/Dragon billion reservation,Now near to shake a shake when all came out,Availability of information simple,At the same time, the manner of expression is very simple,Hui network grow up is very important,In the past[The People's Daily]Send a article thousand judge than judge,Send a voice to the CCTV is difficult unless it active ask you are you happy?My name is who.Besides how can you say what will give you boarding,The impossible.But now since the media age,Anyone can talk,We don't have Twitter but we have no Facebook,Now there are micro letter,I firmly opposed to ma,It is not easy to take advantage of points,Besides, this is a public technology platform don't charge,Is said to have three hundred million users.Expressed in the form of more now,More freedom of expression,I don't happy will speak soon.Every quarter in our college make a satisfaction survey across the country,In many places the leadership said,We this place tourist complaints is not so low ah,Score will not be so low,I explained to them later,Millions now you focus on what is measured is the complain to the tourism bureau,Do you think tourism can pass investigation file invalid complaints effectively,The less.What's more, last time when I open the guild said,Why will fall?One is our service,A too lazy to say with you again,Didn't work with you.I don't know if here have any problem that the country has a complaint phone call?Anyway, I've never used,I don't know how many number,12301.Anyway, I don't go to complain,Encounter problems first looking for my relationship,This is the Chinese habit,I know director to make a phone call with boss to make a phone call,Don't try to eat YaBaKui went away,Young people rarely,Neither tourism complaints don't go right now for you,He send a weibo.I read online reviews,Like public dianping,Like dragon billion/Where to go,We each quarter from these a few core websites over the data in the network platform of data about a radix stemonae and effective,How do you get to look at it say so vast amounts of information?With well know tourists consumption behavior is a the most effective means,With bad very trouble.Of course,还There are社会观念的变化,And institutional changes in the environment,In the past our country tradition society for thousands of years down officer is here,We here you and I are the cups,Officer, on the surface of the table above,Obviously feels eighteen headlight to drop cups to rise again,Can't say absolutely mesher society,最起码比过去平, etc..Beijing taxi drivers said chairman xi by taxi,[Ta kung pao]Apology is false,In the past have been,Dare to rumors.There are at least relatively common,But will there be a day we chat chat like overseas results director zhang, we chat a minister sitting next to me,May also need a period of time,But felt the frontal process faster.Everybody to express some things.This is the changes in the environment.

　　再一个是我们的竞争在加剧，竞争加剧新的手段出来了。过去我们学酒店管理是学服务，人对人的服务，中国服务要从服务中国做起，太多的表演性，我宁愿有瑕疵的真诚不要完善的表演，有是这个概念。要想达到这样一个效果怎么样之你得有技术支撑，几点钟上来，过去靠人盯人，我参加过很多体制内的活动我也被接待过也参与接待，大量的工夫花在领导到办公室的楼下还有几分钟，每分钟通话一次，到了门口控电梯，领导进电梯先迈左脚先迈右脚，还要专门在拐角处冬天的时候专门有领导大衣诸如此类的事情，开完会领导说完话走了，他一走部长走了，部长走完市长走，后面再找人往前填，大概是这么一个格局。可是现在不一样了，现在大家越来越平等了，我们酒店的管理者只靠过去人盯人的战术行不行？不行，得靠技术手段。这几个方面的原因，消费环境的变迁、技术环境的变迁特别是竞争格局的变化，让CHM这个机构做的不光是这一个产品还有别的产品。我今天聊一聊，我不是政府机构搞得那么严肃，没必要，自然一点最好。你妻子给你鞠躬欢迎您回来，把鞋子替你递上去，我觉得瞎扯，上到父辈大量的你怎么现在回来，赶紧吃饭去。她心里是爱你的，是这么一个状况。希望不要太严肃，就是一起聊聊天。

再一个是我们的竞争在加剧,Competition for new ways out.We used to learn hotel management is service,The service of man by man,China's service to start from the service of China,Too much during,I'd rather flawed sincere don't improve performance,There is this concept.To achieve such an effect of what you need technical support,A few o 'clock to come up,In the past on man-to-man,I attended many activities within the system I have also been received also participate in the reception,A lot of time spent in leading the downstairs to the office a few minutes,Every minute call,Control the elevator to the door,Leading into the elevator to the first left foot step right foot first,More specifically at the corner in winter have led coat about something like this,After the meeting leader had finished speaking,He left a walk minister,Minister go walk the mayor,Behind the forward for someone to fill in again,Perhaps such a pattern.But now is not the same,现在大家越来越平, etc.了,Managers of our hotel on past man-to-man tactics alone?no,Have to rely on technology.Several aspects of reasons for this,The changes of the consumption environment/The changes of technical environment especially in the competitive landscape changes,Let CHM this institutions is not only this one product and other products.I talk about today,I'm not government agencies so seriously,There is no need to,Natural is best.Your wife give you bow to welcome you back,The shoes for you up,I feel no sense,Come up to the parents a lot of how do you come back now,Hurry to eat.Her heart is love you,Is such a situation.Hope don't too seriously,Is a chat together.

　　这个项目做了一个新的形势下能够推动我们旅游产业发展进步的平台，这个平台过去主要为官方的，研究院是中国的，我有时候跟他们开玩笑，哪天我不做院长换一个机构到张总那儿当副秘书长，我一样把这个机构做起来，社会现在已经开放了不是一官独大了。我们研究院一起跟它发布这个事情。

这个项目做了一个新的形势下能够推动我们旅游产业发展进步的平台,This platform mainly for official in the past,Research institute is one of China's,I sometimes joke with them,Which day I don't do the dean for an organization to zhang always there when deputy secretary-general,I like to do this body,Society is now open alone is not an officer.Our institute released this things with it together.

　　另外这个项目我认真读了两遍，也提了一些意见，这个报告同以往的报告相比较有这么几个特点。第一，科学性。它很认真的做了一个顾客满意度的概念的由来、模型的建立及其演化，又比较了绝对测量和相对测量的方法，在此基础之上来构建了一个具有CHM特点姑且叫CHM模型这么一个东西，这里面是有技术含量的。我们和去哪儿网合作，做全国游客满意度调查分析，那个分析是很多的。有的说我到国际饭店、建国饭店菜色香味俱全我吃到满意的餐饮，这是正面的评论。下面来一句，国际饭店的餐饮真坑爹啊！这个坑爹意味着什么，不断这种词汇出来，还有的正话反说反话正说，都会有的。有人说一大堆话，同一个IP地址发出来的无效的，怎么剔除？他们技术师比较强五六个人的团队搞了半年开发出一套分析系统，语料库是我们帮着做的。科学性体现在模型的科学性上，这个模型的科学性，测量和分析技术的科学性，这一点做得还是比较好。

另外这个项目我认真读了两遍,Also mention some opinions,The report compared with the previous report has so a few characteristics.The first,The scientific nature.It is very serious to do a the origin of the concept of customer satisfaction/The establishment of the model and its evolution,And comparison of the absolute and relative measurement method,On this basis to build a model have the characteristics of CHM can call CHM such a thing,There is a technical content.Where are we and network cooperation,Analysis of the national tourist satisfaction survey,The analysis is a lot of.Some said I go to the international hotel/Jianguo hotel catering food delicious, I eat satisfied,This is a positive comment.Here is a,International hotel catering is really pit dad!What does it mean the pit dad,The words come out constantly,And using irony of ironic said,Will be some.Some people say that a lot of words,From the same IP address is invalid,How to eliminate?They compare JiangWu technician team of six people for half a year to develop a set of analysis system,Corpus is that we help to do.Science embodies in model is scientific,This model is scientific,The science of measurement and analysis technology,This is done or better.

　　第二点，这份报告代表性做得比较好，客观讲当然这里面跟技术储备有关系，我们做这么大量的问卷如果完全靠人工操作，别说经费承担不了，时间也做不起。过去我们做一个有效问卷，我以前在高校工作当老师，论文强调数据性，很多填问卷，填到后来没办法发动自己兄弟姐妹慢慢填，你帮我填我帮你填，是这么一个状况。我知道很难，有人不理你，有人填半天无效。这一下子通过技术手段可以解决，解决以后和慧评网做这个事。这么大量的问卷上百万的数据量处理，我认为对中国无论是豪华酒店还是高端酒店都有代表性，我希望它能够把全国的一万四千多家星级酒店都来改变，对技术要求更高，成本更高。无论整个样本量还是对高端酒店豪华酒店的覆盖度有代表性。

In the second点,The report representative to do better,客观讲Of course,这里面with技术储备There are关系,If we do a lot of questionnaire by manual operation completely,Don't say money can't bear,Time can't afford to do.We used to do an effective questionnaire,I used to work as a teacher in high school,Paper emphasizes data,A lot to fill in the questionnaire,Fill to slowly fill later can't launch their brothers and sisters,Could you help me I help you to fill in,Is such a situation.I know it is difficult to,Someone talk to you,Someone fill half a day is invalid.This suddenly can solve by technical means,Solve and hui network to do this in the future.So a lot of questionnaire millions of the amount of data processing,I think both in luxury hotels and high-end hotels in China have representative,I hope it can bring more than fourteen thousand star-rated hotels across the country to change,The technical requirements higher,The cost is higher.Whether the sample size or coverage representative of high-end luxury hotel.

　　第三点，分析报告发布报告对我们的酒店经营对于我们服务质量的提升是有借鉴和启示意义的。在当前的情况下尽管我们的消费需求在不断高涨，可是如果你服务不好谁愿意去你家住，消费者口味越来越刁了，这个报告告诉我们消费者究竟满意还是不满意，满意在哪里不满意在哪里。这里面在五星级饭店的影响因子当中位置这个因素，交通在位置中间占到51.86%，我们知道这个酒店的管理有一句话，一个好的酒店成功经营的关键是位置，这个位置是什么？是长安街位置好还是在大北窑的位置好。它明显告诉你跟交通有关，可到达性。你那个再好我不方便到达不行，包括我们酒店到中西部地区很多酒店也是这样，是很好的酒店，不能为住这个酒店坐俩小时飞机，我坐个出租车就可以到旁边喝咖啡了，这个要占51.86% 。周边的环境也很重要，占48%。周边环境是什么？我不能够说我坐在这个地方喝咖啡旁边都是乞讨要饭的。我们下时候到别人家串门走亲戚，我印象特别深，你愿意去谁家走亲戚？是穷人家还是富人家？我看可能更多跟自己家庭差不多的。过去我看《红楼梦》最讨厌讲贾宝玉和林黛玉多好，现在想起来就是讲究一个门当户对，不能说没这个道理，过了40岁才有这个想法，以前我没这个想法。现在想想有没有道理？有。你让焦大娶林黛玉，不如让焦大娶一个柴火妞对他一生当中更加幸福，不然肯定很痛苦，林黛玉吟个诗花飞花谢花满天，什么意思？你摘个菊花给我吃。焦大说我辛辛苦苦给你砍柴火回来。没有审美价值，审美不能当饭吃，很痛苦。环境就是讲这个意思，把这种诗意的东西抽象的东西量化了，我就知道我的饭店选址在哪儿，不仅要选完以后二级因子做好，一级因子也做起来了，位置占了21%。过去我们强调服务三星级酒店五星级的服务，拿了这个报告把这个观点颠覆了，服务只占到18.2%在满意度当中，就很能说明问题。四星级酒店里面的权重系数服务占了0.145，一个好的五星级服务和一个酒店它的品质不仅仅是一个因素决定的，一定是综合的。这个就相当于是我们经常说我是小学文凭但有博士的能力，个案也许有，但普遍意义上绝对没有统计学意义。这一点我就感觉到这份报告可以给我们酒店管理者一个非常清晰的指引，你该怎么改善你的服务质量。当然这个报告还有很多行业优点权重系数的确定上，我们找专家打打分，德尔菲法，以前我也晕，以后有一个老师跟我说，一个人说话拍脑袋叫拍脑袋决策不靠谱，一堆人在一块儿一起拍脑袋叫德尔菲法。它没有用这个东西，把整个概念做得非常清晰。在科学人文和当代环境里面体现这么几个特点，我也希望通过这个报告张总能够成为CHM的拳头产品，能够引领或者影响中国饭店业水平提升质量提升重要的工具，客观讲现在排行榜多了，我希望先把它的权威性迫切性做起来，不要盲着商业化，一商业化这个东西就没意思了，跟林总沟通现在淘宝网也弄差评，一旦弄差评把你弄的不好意思或者威胁你。我们做点店不容易，软磨硬缠给我一个好评吧，这样不行，把公信力做没了。希望继续坚持我们的科学性、公信力，希望引领中国酒店行业发展的品牌，希望林总更多的技术支持，我们研究院也会对这个事情继续关注。

In the third点,Analysis report of our hotel management for the quality of our service is there a reference and enlightenment.In the current situation although we are in rising consumer demand,But if your service is bad who is willing to go to you live,Consumer tastes more diao,This report tells us whether consumers satisfied or unsatisfied,Where is the happy discontent to where.In this five-star hotel in the location of the impact factor of the factors,The traffic in the middle of the position accounted for 51.86%,There's a phrase we know that the hotel management,A good hotel management is the key to success,What is this place?Is the chang 'an avenue location or position in the big north kiln is good.It tell you about traffic significantly,Can reach sexual.The again good I don't convenient for you to can't,Including our hotel to many hotels in the Midwest,Is a good hotel,Can't to live the hotel two hours flight,I will take a cab to the next to the coffee,This will account for 51.86% .The surrounding environment is also very important,Accounted for 48%.What is the surroundings?I can't say I sit next to the place to drink coffee are begging begging.Our next time to other people's house visiting relatives,I was particularly impressed,Who would you like to go to relatives?Is poor or rich?I think may be more similar to their family.In the past, I see[A dream of red mansions]Hate the most good of jia baoyu and Lin daiyu,Now think of is a suitable,Can't say no this truth,Over 40 have this idea,I don't have the idea before.Now think of any reason?There are.You let coke big marry Lin daiyu,Let coke big marry a firewood girl for his life more happy,Otherwise, must be very painful,Lin daiyu sing a poem flowers fly Xie Hua all over the sky,What do you mean?You pick a chrysanthemum give me to eat.Coke said I worked so hard to give you cutting wood fire back.No aesthetic value,Beauty will buy no beef,A lot of pain.Environment is telling this meaning,The poetic contents abstract things quantification,I know where is my hotel location,Not only have to choose after the secondary factor,The primary factor to make up as well,Accounted for 21%.In the past we stressed service three-star hotel, a five-star service,The view subverts took the report,Services account for only 18.2% of satisfaction,Is very telling.Four-star hotel inside the weight coefficient of service accounts for 0.145,A good five-star service and a quality hotel, it is not a factor,Must be integrated.This is quite so we often say I am a primary school diploma but has the ability to Dr,Case may be,But common sense absolutely no statistical significance.This I can feel the report to our hotel manager is a very clear guidance,How do you improve your service quality.Of course,这个报告还There are很多行业优点权重系数的确定上,We are looking for experts scoring,Delphi method,Before I also dizzy,There is a teacher told me that in the future,A person speak taps head called head and decision-making,A bunch of people together with head called Delphi method.It doesn't work on this item,The whole concept of doing is very clear.In science and humanities and the contemporary environment so few embody characteristics,I also hope that through this report can always become a CHM fist products,To lead or influence Chinese hotel industry level quality improvement tools,Objectively speaking list now,I would like to put it in the first authoritative urgency to do it,Don't blind to the commercial,A commercial it is boring,Now, taobao also get bad review to communicate with s,Once you get bad review make you embarrassed or threaten you.We is not easy to do some shop,RuanMoYingChan give me a high praise,So can't,Do the credibility.Hope to continue to adhere to our scientific nature/credibility,Hope to lead the development of Chinese hotel industry brand,Wish s more technical support,Our institute will continue to pay attention on this matter.