如此一来，同程网的酒店预订业务必受重创。另一边厢，携程和艺龙却“联手”促销部分经济型酒店，给同程网来了一个“下马威”。

如此一来,With the hotel reservation, which is a network business will be badly hit.On the other side compartments,,Ctrip and elong"Teamed up with"The promotion part of the budget hotel,To network with routine to a"duel".

　　两大OTA(在线旅游代理商)大战同程，反映了OTA市场份额、流量和利益的争夺正日益加剧。

两大OTA(Online travel agents)War with the routine,Market share reflects the OTA/The race for traffic and interest is growing.

　如家撤离，汉庭或跟随 Home inns to evacuate,Hanting or follow

　　本月19日，同程网CEO吴志祥发布微博称：“明天，同程网的2000多万用户在同程上订不到如家的酒店了”。

本月19日,With the process network CEO吴志祥发布weibo称:"tomorrow,With routine network of more than 2000 users on the same path can't find a home inns hotel".

　　南都记者了解到，目前如家酒店已与同程网终止合作关系，产品已经完全下架。同程网CEO吴志祥在接受南都记者采访时表示，如家此次单方面终止合作属突然事件，未任何提前通知，给出的理由是“接了一个比较大的团”。“我们从2007年开始合作，最开始的量每月100间/夜，到停止合作前已经达到4万间/夜。”吴志祥表示，从目前的情况来看如家终止合作对同程影响有限，他们已经积极补充同等档次的酒店数量，同时也在努力跟如家方面进行沟通。“

南都记者了解到,At present, the home inns hotel has with cheng network termination of relations of cooperation,Products have been completely off the shelves.With network CEO Wu Zhixiang cheng said in an interview with SMW reporter,Home inns the unilaterally terminate cooperation belongs to the sudden events,Without any prior notice,Reason is given"Pick up a larger group"."Our cooperation since 2007,Initially the amount of monthly 100 / night,To the front of the stop cooperation has reached 40000 / night."Wu Zhixiang said,Judging from current home inns to terminate cooperation with cheng limited impact,They have a positive supplement equivalent grade number of the hotel,At the same time也在努力跟如家方面进行沟通."

　　在线旅游行业的明争暗斗被搬上台面。此前，同程网在拉起“反去哪儿联盟”之后又选择回归。但仅仅几日后，4月17日如家即单方面提出与同程网解约，有业内人士称与携程和如家关系紧密的汉庭或随如家撤离同程。

在线旅游行业的明争暗斗被搬上台面.after,With the nets in the pull"Where the alliance"Then choose to return to.But only a few days,On April 17, home inns is put forward with cheng network termination unilaterally,The personage inside course of study says hanting closely relationship with ctrip and home inns or with home inns evacuated with cheng.

　　“汉庭由于原来的量不大，现在还看不出大规模撤离的迹象，只是一部分撤出。”吴志祥向南都记者透露。

"Hanting due to the original amount is not big,Now also don't see signs of mass evacuation,Is only part of the withdrawal."Wu Zhixiang to SMW reporter said.

　　对于同程来说，如家的离去已是晴天霹雳，如果汉庭也选择终止合作关系，无疑是让同程雪上加霜。但几家OTA却似乎越战越勇，这边风波未停，那边携程居然联合“冤家”艺龙，携手如家、汉庭两大经济型酒店前所未有地进行五一大规模返现促销。

对于同程来说,Home leave is a bolt from the blue,Hanting, if you could choose to terminate cooperation relationship,With routine is undoubtedly have been catastrophic.But it seems that several OTA YueZhanYueYong,Storm does not stop here,Ctrip had joint over there"friends"elong,Home hand in hand/Hanting two economy hotel an unprecedented mass cashback promotion for May Day.

　OTA继续混战 The otas continue melee

　　南都记者登录发现，携程在其五一促销团购平台“强力推荐”如家和汉庭，相比之下艺龙虽未对此进行独立宣传，但不难发现两家网站的团购平台上均出现了如家与汉庭，且打折力度相同。据悉，此次酒店业务领域的促销覆盖80余座城市，战线从一线城市北京、上海、广州拉到三线城市，连去年并入如家的莫泰168酒店也参与其中。据中研普华提供的数据显示，2012年国内OTA(在线旅游分销商)市场中，携程、艺龙、同程分别以46.3%、7.9%和5.3%的份额位列前三。然而即便作为在线旅游行业的领跑者，面对垂直搜索领域和同行OTA的双重夹击，三甲的风光业绩背后的暗战从未间断。

南都记者登录发现,Ctrip in its promotional group-buying platform"Strongly recommend"Home inns and hanting,Compared with elong, though not for independence,But it is not difficult to find that two website groupon occurred on the platform of home inns and hanting,And offered the same.It is understood,The hotel business in the field of sales covering more than 80 cities,Front line from the city of Beijing/Shanghai/Guangzhou to tier 3 cities,Even last year into the motel 168 of home inns hotel is also involved.According to the research, according to data provided by,In 2012 the domestic OTA(Online travel distributors)In the market,ctrip/elong/With the process to 46.3% respectively/7.9% and 5.3% share in the top three.however即便作为在线旅游行业的领跑者,Faced with vertical search and squeezed between OTA,The beautiful scenery of the three performance behind the dark war has never stopped.

　　易观分析师阳骁向南都记者指出，如家虽有自己的网上预订系统，但大多数流量还是由携程提供，毕竟携程在酒店预订市场占有率约为4成，所以如家撤离同程可能与来自携程的压力有关。而对于其后艺龙一边倒向携程，阳骁表示：“面对新的竞争者，去哪儿直接抢占的是携程与艺龙线下的酒店资源。所以为了保持老牌OTA厂商对于酒店资源的控制，联手在情理之中。”

易观分析师阳骁向南都记者指出,Although home has its own online booking system,But most traffic still provided by ctrip,After all ctrip reservation at the hotel the market share of about 4,So home inns evacuation process may be associated with pressure from ctrip.For the subsequent elong one-sided to ctrip,Yang Xiao said:"Facing new competitors,Go directly to grab is ctrip and elong offline resources of hotel.So, in order to keep the old OTA vendors for hotel resources control,In sense."

　　从最初的携程和艺龙两大寡头竞争，到之后去哪儿加入商战，再到“反对去哪儿”引发两大OTA阵营分道扬镳(艺龙及芒果等尚未恢复与去哪儿网的合作，而同程、来订吧与腾邦国际等则恢复了与去哪儿的合作)，OTA大战正越来越激烈。

从最初的ctrip和elong两大寡头竞争,To go after a part of business,And then to"Opposed to where to go"Cause two OTA camp go their separate ways(Elong and mango has yet to be restored and where network of cooperation,The same routine/To order and teng international bond is returned to the cooperation with where to go),OTA war is becoming increasingly fierce.

　[业界视点] [perspective] industry

　　连锁酒店销售总监邓洁认为：如家撤退同程背后是对抗去哪儿 连锁酒店销售总监邓洁认为:Home inns retreat behind with cheng is where to go

　　在经济型酒店领域三家OTA的市场份额越来越接近，由此争夺市场份额的手段也层出不穷。去哪儿网在酒店业务推行TTS系统，各大OTA都强烈反对，但同程网主动恢复与去哪儿网的合作，由此触发了一系列行动。此次携程艺龙罕见联手，不仅可以打击同程网酒店业务，也会导致去哪儿网的酒店产品供应量下降。

在经济型酒店领域三家OTA的市场份额越来越接近,The fight for market share means also emerge in endlessly.Where to run the TTS system network in the hotel business,The major otas are strongly against it,But with cheng network where active recovery and network of cooperation,This is triggering a series of actions.The ctrip, elong rare together,Not only can fight with cheng hotel business,Also to cause a decline in where net supply of hotel product.

丽江6日半自助游 最高每单减800元

Lijiang 6 and a half self-help swim every single highest minus 800 yuan

• ￥

  RMB4385 4385起

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  【携程旅游】牟尼沟/黄龙+九寨沟4日半自助游
• [Ctrip travel]MouNi jiuzhaigou huanglong ditch / + 4 and a half self-help tour

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  RMB3600 3600起

  since

  【携程旅游】西藏4地10日经济团队游
• [Ctrip travel]4 to 10, Tibet's economic team

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  RMB3580 3580起

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  【携程旅游】漓江阳朔龙脊梯田 5日半自助游
• [Ctrip travel]The lijiang river yangshuo Tours dragon ridge terrace 5 and a half

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  RMB3080 3080起

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  【捷达旅游】韩国全景深度6日游
• [Jet travel]South Korea panoramic depth 6, swim

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  RMB3699 3699起

  since

  【携程旅游】香港中转 台湾环岛8日团队游
• [Ctrip travel]Hong Kong transit Taiwan Tours around the island 8

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  RMB5199 5199起

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  【携程旅游】香港往返 巴厘岛5日豪华半自助游
• [Ctrip travel]Hong Kong luxury Bali 5 half self-help swim back and forth

• ￥

  RMB2899 2899起

  since

  【凤凰国旅】韩国首尔周末2日自由行
• [Phoenix CITS]Seoul, South Korea 2 day free at the weekend

四川雅安发生7.0级地震

7.0 -magnitude earthquake in ya 'an in sichuan province

俏佳人海岛比基尼

Woman bikini island

旅途突发事件如何应对

Emergency trip how to deal with

荷兰不只有性

The Netherlands not only sex