自2012年起，“大数据”成为全球热门的互联网热词，被用来描述和定义信息爆炸时代产生的海量数据。它到底有多大？一组来自互联网的数据显示：一天之中，互联网产生的全部内容可以刻满1.68亿张DVD;发出的邮件有2940亿封之多;发出的社区帖子达200万个……

自In 2012,since,"Big data"Become a global popular Internet words,Is used to describe and define the information explosion era produces huge amounts of data.How much it is?A set of data from the Internet:In a day,Internet can produce the entire contents of the cut and fill 168 million DVDSThere are as many as 294 billion letters sent mail;A community post 2 million……

　　2012年12月，英国人维克托·迈尔·舍恩伯格所著的《大数据时代》在我国出版，他在书中指出，大数据带来的信息风暴正在变革我们的生活、工作和思维，大数据开启了一次重大的时代转型。而哈佛大学社会学教授加里·金说：“这是一场革命，庞大的数据资源使得各个领域开始了量化进程，无论学术界、商界还是政府，所有领域都将开始这种进程。”

In 2012,12月,The British viktor mayer-schonberger's[Big data era]Published in our country,In his book, he pointed out,Big data information from storm is change our life/Working and thinking,Big data era opened a major transformation.And Harvard University sociology professor Gary king said:"This is a revolution,Huge data resources makes fields began the quantization process,Regardless of the academic/Business or government,All areas will start this process."

那么，在这时代的转型中，旅游业又将如何应对？ then,In this era of transition,Tourism industry will be how to deal with?

　挖掘大数据 Big data mining

　　山东省旅游局局长于冲认为：“旅游是一项庞大、复杂的经济社会活动，利用来自各方面的数据进行产业运行情况分析，进行产业运行监测，对产业实施有效管理，是推动旅游业科学发展、建设现代旅游产业的必要手段。”而今年年初召开的山东省旅游工作会议，明确提出要以移动互联网应用为重点，以大数据应用为核心，提升产业现代化水平。日前，山东省旅游局副局长王元生对外宣布，5月，山东省旅游旗舰馆(店)将上线运营，这一动作被视为山东省在大数据时代交出的首份成绩单。

山东省旅游局局长于冲认为:"Tourism is a big/Complex social and economic activities,Using the data from all sides to run the industry situation analysis,To run the industry monitoring,Implement effective management on industry,Is promoting the development of tourism science/Construction of the necessary means of modern tourism industry."And tourism in shandong province work conference earlier this year,Specifically focusing on mobile Internet applications,With big data applications as the core,Enhance the level of industrial modernization.recently,Shandong province tourism bureau deputy director Wang Yuansheng announced,In may,Shandong tourism flagship pavilion(shop)Will running with,This action is considered in the era of big data to hand of shandong province's first report card.

　　按照山东省的发展思路，将整合公安、交通运输、环保、国土资源、城乡建设、商务、航空、邮政、电信、气象等相关方面涉及旅游的数据，同时与百度、谷歌、淘宝等主要网络搜索引擎和旅游电子运营商合作，建立社会数据和旅游及相关部门数据合一的旅游大数据资源，推行旅游的数字化管理，开展数字化营销，以达到与旅游业网络化、散客化、大众化的发展趋势相一致的目的。

按照山东省的发展思路,To integrate public security/The transportation/Environmental protection/Land and resources/Urban and rural construction/business/aviation/The postal/telecom/Weather related aspects relating to the travel data,At the same time与百度/Google/Taobao and other major search engines and tourist electron carriers,Establish social data and tourism and related department data syncretic big tourism resources,Promote the tourism digital management,In digital marketing,In order to achieve and tourism network/The individual is changed/The purpose of the popular trend of the development of consistent.

　　于冲指出，在游客以“亿万”计数的时代，对旅游业市场进行细分，制定正确的发展规划，简单的统计和定性分析已远远不能满足。

于冲指出,To the tourists"One hundred million"Count of The Times,Of tourism market segmentation,Formulate correct development plans,Simple statistics and qualitative analysis has been far can not meet.

　　众多旅游企业同样认识到了这一点。“五年之前、十年之前，说大数据挖掘，基本不太靠谱，因为基础存量不够。而今天，谁忽视了这个大数据挖掘，我相信就没有明天了。”携程旅行网总裁范敏认为，当今中国的大数据已具备一定的成熟度，通过数据挖掘以及整合营销，可以产生非常巨大的产业收益。大数据正在发挥着帮助旅游主管部门、旅游企业形成判断的作用。

众多旅游企业同样认识到了这一点."Five years ago/Ten years ago,Said that big data mining,Basic not too rely on chart,Because the base stock is not enough.Today,,Who overlook the big data mining,I believe that there is no tomorrow."Ctrip CEO Mr. Fan said,Big data has have a certain maturity of today's China,Through the data mining, and integrated marketing,Can have a very large industry gains.Big data is playing the help the tourism authority/Tourism enterprises form the role of judgment.

　掘金大数据 The nuggets are big data

　　目前，微博、微信、视频网站、社交网站等都产生以亿计的数据。这其中既包括预订网站中用户的预订频率、价位，也包括旅游攻略网站中用户对酒店床垫软硬的评价、对旅游景点公共服务设施是否齐全的描述，这些信息可能是文字，也可能是图片或视频音频。

目前,weibo/Micro letter/Video web site/Such as social networking sites have millions of data.This includes frequency of web users in the reservation confirmation/price,Also include travel guide website users in the evaluation of hotel mattress, soft hard/Description of the tourist attractions in the public service facilities is complete,This information might be words,May also be a picture or video audio.

　　范敏指出，如何有效地利用这些数据进行有效的商业智能挖掘，将会成为一个企业做强做大的必由之路。正如一家媒体所言：“宛如一座大金矿，大数据散发着令人难以抗拒的财富气息。”一批以“大数据”为标签的旅游企业创立，包括旅行计划网站、社交旅游网站、酒店整合搜索引擎、酒店声誉管理公司、有关餐厅质量检验的数据收集平台、个性化酒店预订提供商等。

范敏指出,How to effectively use these data for effective business intelligence mining,Will be the only way for an enterprise to do strongly does.As a media:"Just like a big gold mine,Big data sending out the smell irresistible wealth."A number of"Big data"Created for label of tourism enterprises,Including travel plans/Social networking sites/Hotel integrating search engine/The hotel reputation management company/Quality inspection of the restaurant data collection platform/Personalized hotel reservation providers, etc.

　　“在大数据时代，如何能够把通过各种途径抓取过来的数据，有的放矢地设计成个性化服务，这是非常重要的。”范敏说。旅游网站能够根据旅游者的具体需求、爱好和此前的购买行为，为不同的旅行者提供不同的选择，而不仅仅是基于旅行者的类别提供大众化的选择。

"In the era of big data,How can you put through a variety of ways to grab data,Purposeful design into a personalized service,This is very important."Mr. Fan said.Travel website can according to the specific needs of tourists/Hobbies and previous purchase behavior,Provide different choice of different travelers,And not just based on traveler's categories provide popular choice.

　　例如，目前国外已经在进行这样的旅游服务尝试：客户定了一张飞机票，但是由于大雨，赶到机场需要一个半小时，可能会赶不上航班。此时服务供应商知晓客户的所在位置，并计算出达到机场所需的时间，于是马上推送一个通知给客户，并帮助预订下一航班。大数据技术在大量数据中发现规律的能力，使得那些拥有大数据项目的企业能以一种全新的方式向消费者销售旅游产品。

例如,Currently abroad such travel service attempt has been made:Customers booked a plane ticket,But because of the heavy rain,Get to the airport need one and a half hours,May miss flight.At this point know the location of the customer service suppliers,And calculate the time required to reach airport,Then push a notice to the customer immediately,And help to booking a flight.Big data technology's ability to rule found in large amounts of data,Make those with big data project enterprise to a whole new way of tourism products to consumers.

　大数据带来新挑战 Big data brings new challenges

　　众所周知，旅游业是典型的体验式经济。而这种体验不仅会存留在顾客的记忆中，也会以点评的方式发布在网络上。

众所周知,Tourism is a typical experience economy.And this experience will not only persist in the customer's memory,Will release in the form of comments on the web.

　　“酒店就在景山公园东门，位置相当好，老板是湖北人，挺有心的一个人，庭院式酒店，虽然地处北京中心地带，也是很旺的旅游点，但里边非常安静，院内的葡萄架长起来后，夏天坐在葡萄架下喝喝茶，看着天空发发呆也很不错，不过千万不能开车去，在老胡同内，没地儿停车哦。”这是一条发布在携程预订网上的住客点评。类似于这样的点评散布在网络的各个角落。据统计，2012年，通过携程、艺龙、同程、去哪儿以及大众点评、驴评等网站，共收录到的酒店点评信息近800万条，覆盖4万多家国内酒店，平均每天产生2万多条点评。与此同时，通过微博发布的酒店体验信息更是不胜枚举。

"East gate hotel in jingshan park,Location is quite good,The boss is in hubei province,Very concerned a person,With the hotel,Although is located in the center of Beijing,Is also a popular tourist sites,But it is very quiet,In the grape grows up,Summer sitting under the grape trellis, drink a cup of tea,Look at the sky hair also is very good,But must not to go,In the old hutongs,No parking place."This is a release on the ctrip booking online guest comments.Similar to such comments on scattered in every corner of the network.According to the statistics,In 2012,,Through ctrip/elong/With the process/Where to go and travel/The donkey rating web site,Included in the information nearly 8 million hotel reviews,Covering more than 40000 hotels in China,Produce more than 20000 comments on a day on average.与此At the same time,通过weibo发布的酒shop体验信息更是不胜枚举.

　　海量的点评数据，往往会让旅游业者感到没有头绪。而网络信息的快速传播会加大差评的影响力度，倘若旅游企业对相关数据处理滞后，则会影响企业形象。与过去游客单纯通过行业投诉电话反映意见不同，网络点评具有及时性、扩散性，如何智慧地运用这些点评，从而扩大正面影响，降低负面影响，将是旅游企业面临的新课题。而这类大数据带来的新挑战，已经越来越多地摆在旅游业者的面前。

海量的点评数据,Tend to bring out the tour operators feel have no idea.The rapid spread of network information can intensify the influence of the bad review,If travel companies to related data processing delay,Will affect the corporate image.Tourists with the past simple complaints reflect differ by industry,Online comments timely/diffusivity,How to use wisdom these reviews,So as to expand the positive impact,Reduce the negative impact,Will be a new task faced by the tourism enterprises.And this kind of big data brings new challenges,Facing the tourism industry has been more and more.

丽江6日半自助游 最高每单减800元

Lijiang 6 and a half self-help swim every single highest minus 800 yuan

• ￥

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  since

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• [Ctrip travel]MouNi jiuzhaigou huanglong ditch / + 4 and a half self-help tour

• ￥

  RMB3600 3600起

  since

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• [Ctrip travel]4 to 10, Tibet's economic team

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• [Ctrip travel]The lijiang river yangshuo Tours dragon ridge terrace 5 and a half

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  since

  【捷达旅游】韩国全景深度6日游
• [Jet travel]South Korea panoramic depth 6, swim

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  【携程旅游】香港中转 台湾环岛8日团队游
• [Ctrip travel]Hong Kong transit Taiwan Tours around the island 8

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  RMB5199 5199起

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• [Ctrip travel]Hong Kong luxury Bali 5 half self-help swim back and forth

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  RMB2899 2899起

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  【凤凰国旅】韩国首尔周末2日自由行
• [Phoenix CITS]Seoul, South Korea 2 day free at the weekend

四川雅安发生7.0级地震

7.0 -magnitude earthquake in ya 'an in sichuan province

俏佳人海岛比基尼

Woman bikini island

旅途突发事件如何应对

Emergency trip how to deal with

荷兰不只有性

The Netherlands not only sex