自由行升温　团队游遇冷 Free line heating swim team

　　近日，正在读研究生的赵璐利用“五一”假期到济南、青岛“自由行”了一趟。赵璐告诉记者，一路上遇到不少与她年纪相仿的“背包客”，他们不跟随旅行社，却能“花最少的钱，看最地道的景色”，这样的旅途让她觉得既充实又难忘。

In recent days,Is a graduate student Zhao Lu utilization"The May Day"Holiday to jinan/Qingdao"Free line"A trip to.Zhao Lu told reporters,Along the way met a lot of similar age with her"backpackers",They do not follow the travel agency,But it can"Spend the least money,See the most authentic view",Such a journey to make her feel fulfilling and unforgettable.

　　同样利用小长假出门旅行的还有刚刚从英国毕业回国的徐皓，她既没有选择旅行社，也没有当“背包客”，而是与家人自驾去了杭州。“时间比较充裕，去杭州的路上还顺便去了三清山、千岛湖。”徐皓觉得自驾游不仅方便、自由，还为家人相处提供了更多的时间、空间。

Also take advantage of the small long vacation travel and just graduated from British back Xu Hao,She didn't choose the travel agency,No when"backpackers",But the drive went to hangzhou with his family."Got a little time,The way to hangzhou also went to the mountain, by the way/Thousand island lake."Road is not only convenient for Xu Hao/free,Provides more time for the family/space.

　　据了解，“五一”小长假期间，济南、日照、烟台、青岛等多个城市自驾车游客超过50%，山东全省共接待游客2309万人次，同比增长13.3%，旅游收入166.6亿元，同比增长13.1%。

We have learned,"The May Day"Small long holiday during,jinan/rizhao/yantai/Qingdao cities self-drive tourists of more than 50%,Shandong province received 23.09 million visitors,Up 13.3% from a year earlier,Tourism income of 16.66 billion yuan,Up 13.1% from a year earlier.

　　然而，与小长假出游的热度形成鲜明对比的，是国内不少旅行社正在遭遇“寒冬”。多个旅行社负责人向记者反映，今年以来，国内各旅行社团队游客的接单量与去年同期相比下降30%－50%，视不同线路略有差别。

however,In contrast with the heat of the little vacation,There is a lot of domestic travel agencies are suffering"The cold winter".Reflect to the reporter, head of the multiple travel,Since the beginning of this year,Domestic tourists travel agency team orders quantity compared with last year fell by 30% - 50%,Slightly different depending on different lines.

　　“往年3月底、4月初就开始火热预订的线路和客户，现在已经5月份了还没什么动静。”江西金鹰之旅旅行社有限公司总经理卢波告诉记者，虽然今年“五一”江西婺源接待游客近10万人次，同比增长20%，但其中“几乎没有旅行社成团去的，都是散客”。

"In the end of march/At the beginning of April began to hot lines and customers,Now may still heard nothing."Jiangxi golden eagle tour travel service co., LTD. General manager lupo told reporters,Although this year"The May Day"Jiangxi wuyuan receive visitors nearly 100000 people,Up 20% from a year earlier,但Among them"Almost no clumps to travel agents,Is the individual".

　　“过去我们恨不得跪着求着车队帮我们带个团出游，今年连车队队长都上门来"揽生意"了，你可想而知有多"冷"。”卢波说。

"Would in the past we kneel beg for the team to help us bring a team outing,Even the team leader to this year"Drum up business"the,You can imagine how"cold"."Lupo says.

自由出行便捷　“公务旅游”减少 Free travel is very convenient"Business travel"To reduce

　　业内人士认为，私家车保有量不断增加，“小长假”高速公路免费，以及越来越多样化的“旅游攻略”，使自由行、自助行、自驾游不断升温。同时，政府不断收紧“三公”经费，导致团队游遭遇“寒冬”。

The personage inside course of study thinks,Private car ownership is increasing,"Small long holiday"The highway is free,And more and more diversified"Travel guide",Make the free line/Buffet line/Making a growing.At the same time,The government tightening"thereof"funding,Lead to swim team"The cold winter".

　　国家统计局2013年2月公布的数据显示，2012年末全国私人汽车保有量9309万辆，增长18.3%。自2012年“十一”开始的对小型客车免收通行费，经过2013年春节、清明节、劳动节的“考验”，为自驾游、自助游提供了便捷。

国家统计局2013年2月公布的According to data,At the end of 2012 the national private car ownership, 93.09 million units,Growth of 18.3%.Since 2012,"eleven"Start for minivans, toll free,After the Spring Festival in 2013/The qingming festival/The labor day"test",For the road/Provides a convenient travel by myself.

　　“春节黄金周时，坐我们的大巴出游的只有200多人，但买了我们旅游产品后自驾、自助出游的有1200多人，是前者的6倍。”山东嘉华旅游副总经理马莉说。

"When the Spring Festival golden week,Take our bus travel is more than 200 people,But the drive after bought our product/Self-help travel more than 1200 people,Is 6 times of the former."Ka wah tourism in shandong, deputy general manager of Mary said.

　　互联网也为中国百姓自驾、自助出行提供了更多参考。通过查看“去哪儿”网、“携程旅游”网等旅游网站的攻略频道，记者发现，从住的酒店到吃的美食，从车票、车次到景点、人均预算，都有“前人”留下的详尽攻略。

The Internet is the people drive in China/Self-help travel offers much more reference.By looking at the"Where to go"net/"Ctrip travel"Network of travel website channel strategy,Reporter found that,From the hotel to eat food,From the ticket/Trains to the scenic spot/Budget per person,There are"Our predecessors"Detailed strategy.

　　与此同时，去年以来我国政府倡导的节俭之风和不断收紧的“三公”经费，也在影响着旅游市场的走势。业内人士透露，在过去的旅游市场中，公务团队游客仅占游客总数的20%－30%，但能贡献近80%的利润，因此各家旅行社纷纷对公务游客“精耕细作”、过度关注。

与此At the same time,Since last year the Chinese government advocated by the austerity and tightening"thereof"funding,Also influence the direction of the tourism market.Industry insiders,In the tourism market in the past,Official team tourists accounted for only 20% of the total number of visitors - 30%,But can contribute nearly 80% of the profits,So each travel agency for business visitors"Intensive cultivation"/Too much attention to.

　　马莉说：“今年出现这种情况，并不能说明是散客人数多了，主要是因为团队人数少了。”

Mary says:"Appear this kind of situation this year,Doesn't mean is the number of individual clients,Mainly because the team number less."

旅游业转型升级需减少“公务色彩” Tourism industry transformation and upgrading should be reduced"Official color"

　　虽然旅游业遭遇了“一热一冷”，但业内人士和专家普遍认为，这是长期过度依赖公费出游的中国旅游业转型的良好契机，倒逼旅行社回归本身职能，去组织市场、设计产品、与国际接轨，为游客提供更好的旅游服务。

Although the tourism industry suffered"A fever a cold",But the personage inside course of study and experts generally think that,This is long-term excessive reliance on public travel good opportunities in the transformation of China's tourism industry,Reversed transmission travel regression function itself,To organize market/Design the product/In line with international standards,Offers visitors a better travel service.

　　山东旅游规划设计院院长陈国忠说，由于中国旅行社普遍由接待行业转型而来，因此经营立足点难免带有“公务色彩”，要想转型就必须摆脱对公务团的依赖。

Shandong tourism planning design institute director Chen Guozhong said,Because of China's travel agencies generally by hospitality industry transformation,So business foothold unavoidably with"Official color",Transformation will have to get rid of the dependence on official business group.

　　时下，旅游对于国人来说已经由过去的“奢侈品”变为日常的“必需品”。业内人士认为，旅行社需要针对百姓需求来组织市场、设计产品。“对整个旅游行业来说，也许确实是"寒冬"，但我更愿意称之为"洗牌元年"。”马莉告诉记者，他们今年针对散客推出了3、4月踏春的“爸妈之旅”，4、5月的“蜜月之旅”等项目，并得益于对市场的正确预估和积极应对，第一季度业务量不仅没有下降，反而有所上升。

nowadays,Tourism for people already by the past"Luxury goods"Into the daily"necessities".The personage inside course of study thinks,Travel demand to organize the market need for people/Design the product."For the entire tourism industry,Perhaps is really"The cold winter",But I prefer to call it"Shuffle the first year"."Mary told reporters,They launched this year for individual 3/Go on spring outing on April"Trip to my parents",4/In may"honeymoon"Projects such as,And thanks to the right of the market forecast and positive response,In the first quarter of business not only did not decline,Instead of up.

　　此外，景区、旅行社应形成联动，提升游客的旅游质量。山东大学管理学院旅游管理系副教授许峰建议：“可以尝试推广景区网上预约、通过媒体实时通告景点运载情况，来帮助大家理性地制订出行计划，让百姓享受到更好的旅游服务。”

In addition,The scenic spot/Travel agencies should form a joint,Improve the quality of tourism of tourists.Shandong university school of management, associate professor, department of tourist management Xu Feng advice:"Can try to promote online booking of the scenic spot/Through the media real-time notification delivery situation,To help you travel plan rationally,Let the people enjoy better travel service."

　　专家还建议，进一步探讨落实带薪休假制度的方式。华东师范大学旅游系教授冯学刚认为，带薪休假政策作为一项宏观政策，涉及面很广，考虑到中国不同地区的条件差异较大，让不同地区制订各自实施办法是一种可行做法。

Experts also advise,Further explore the way of implement the system of paid vacation.East China normal university professor Feng Xuegang think of travel,Paid leave policy as a macro policy,To a wide range of,Considering the condition of different parts of the country differences,For different regions formulating respective measures for implementation is a feasible approach.

　　作者：叶婧 潘林青

The author:Ye Jing Lin Qing pan

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