历届中考承诺班共培养74名中考状元”“高考辅导前成绩73分，辅导后成绩123分”“小升初保证班上线率高达92.3%”……各家校外培训机构的宣传单张，这些夸张的字眼俨然将培训班包装成一个又一个神话。究竟奇技魔法是如何练就的？传说又何以广为流传？

All previous tests commitment class trained 74 first tests""The university entrance exam scores 73 points before guidance,After coaching score of 123 points""Another guarantee class line rate reaches as high as 92.3%"...Each external training institutions leaflet,These exaggerated words seemed training will be packaged into one and a myth.What odd skill magic is how to practice?Legend and how widely circulated?

拔高再拔高 Again the marketability of high

大量内容超出教纲 A lot of content beyond programs

　　“我现在甚至有点后悔，没有让他早点补课”，深圳的刘女士告诉记者，她的孩子五年级才开始补习，比起那些二、三年级甚至一年级就开始补习的同学明显吃亏，特别是在数学和外语方面。

"I now even a little regret,Did not let him to make up a missed lesson",Shenzhen liu told reporters,Her children five grade began to cram,Compared with those two/Grade three and grade one students began to cram a obviously,Especially in mathematics and foreign languages.

　　刘女士自己是位中学老师，她发现，培训班讲解的题目大量超出教纲。“培优班七成教学内容是教纲中的拔高部分，三成是奥数；到了提高班、尖子班，甚至变成七成奥数、三成拔高部分了。”

Liu yourself as a high school teacher,She found,The topic of a large number of training explain beyond programs."The pew class teaching content is seventy percent of the programs high part,Thirty percent is mathematical olympiad;The senior class/Top class,Even become seventy percent mathematical olympiad/Thirty percent of the high part."

　　至于英语，很多参加培训班的孩子小学五年级已经学完了《新概念英语》第二册。“不少语法甚至是中考的知识点，你让那些不上培训班的孩子怎么赶？”刘女士感叹。

As for English,Many children to participate in training primary school grade five has learned[New concept English]The second book."A lot of grammar and even tests of knowledge,You let those who do not in training children how to drive?"Liu exclamation.

　　为什么课外培训内容大量超出教纲？为什么尖子生也需要校外补课？刘女士认为，关键是优质学位太少，这导致学生升学成了淘汰赛。据悉，2011年广州4万名小学生参加了16所优质民校的小升初考试，录取比率高达13:1。广州大学教育学系教授李海燕接受羊城晚报记者采访时说：“学校怎么选？只能加大出题难度。”

Why extracurricular training content large beyond programs?Why top student also need make up a missed lesson outside?Liu think,The key is too high quality degree,This causes students to study a knockout.It is reported,Of the 2011 guangzhou 40000 pupils took part in the 16 quality of sparetime school for adults another test,Admission rate could be as high as there.Guangzhou university professor of department of education school accept the yangcheng evening news reporters:"How to choose the school?Can only increase the difficulty of the set."

集最优人才 Set the best talents

关键是出得起价钱 The key is afford to pay the price

　　E度教育论坛上，一位深圳家长提出：“小升初、中考甚至高考，培训班的考试成绩远远超过学校，学校老师为什么不能向培训机构的老师取取经？或者把培训机构的老师请进学校？”有家长甚至质疑：老师课堂上教授的内容“有所保留”，这样学生就只能到课外培训机构去“加料”了。

E degree education BBS on,A shenzhen parents put forward:"another/Tests even the university entrance exam,Training class exam results far more than the school,Why can't the school teachers to training institutions teacher take take?Or the training institutions teacher come in school?"Have parents even questioned:The teacher class the professor's content"reservations",So students can only to extracurricular training institutions to"charging"the.

　　越秀区某中学一位不愿透露姓名的级长告诉记者，学校成绩拼不过培训班，关键在于“学校教育是义务教育，老师没有责任也不能超纲教学”。

Yuexiu district of a high school who refused to give his name prefect told reporters,The school achievement spell but training class,The key lies in"School education is compulsory education,The teacher have no responsibility also cannot superclass teaching".

　　“培训机构能汇集最优秀的人才，它们是企业，出得起这个价钱，传统教育目前在薪酬体系上还做不到这一点。”新东方集团助理副总裁、广州学校校长赵尔迪认为，更深层次原因还是优质教育资源稀缺。

"Training institutions can together the most outstanding talents,They are enterprise,Afford the price,Traditional education is currently in the compensation system still can't do it."New Oriental group assistant vice President/Guangzhou school principal ZhaoErDi think,Deeper reason or high quality education resources are scarce.

　　广东省人民政府督学李伟成指出：“部分老师没有思考如何通过自己的努力提高学生成绩，而是将责任推给家长和校外培训机构。”

Guangdong provincial people's government school inspector LiWeiCheng pointed out:"Part of the teachers did not think about how to, through their own efforts to improve student achievement,But will blame to parents and external training institutions."

真有那么神？ Really that god?

宣传够夸张赚足了眼球 Propaganda is enough exaggeration to make enough eyeballs

　　“历届中考承诺班共培养74名中考状元”“所率团队5年培育49名中考状元”这两家培训机构同时打出“中考状元”旗号显然相互矛盾。

"All previous tests commitment class trained 74 first tests""The rate team 5 years cultivate 49 name first tests"The two training institutions run at the same time"First tests"Flag apparently contradictory.

　　“不能完全相信培训班的宣传。我朋友的女儿只是在培训班参加了一次免费测评，培训班也把她算作学生，写进了光荣榜。”广州环市东路一位正陪孩子读书的母亲告诉记者。

"Can't believe the training propaganda.My friend's daughter is just in the training class attended a free evaluation,Training also put her as students,Write into the honour roll."Guangzhou city ring road a positive accompany their children to school's mother told reporters.

　　“状元也在公立学校读书，有多少归功于传统教育，有多少归功于培训机构，这个不好说。”新东方广州校长赵尔迪证实，竞争激烈，确实在一定程度上导致个别机构为抢生源不择手段欺骗家长，但是“未来培训机构一定会洗牌，不诚信的、夸大其辞的，短期内能赚到钱，但长期来看，很难。”

"Kwame brown is also in the public school,How many due to traditional education,How many attributed to training institutions,This is bad to say."New Oriental guangzhou principal ZhaoErDi confirmed,competitive,Indeed in a certain extent, cause individual institutions for the students cheating parents by hook or by crook,but"The future training institutions will shuffle the deck,dishonest/Of exaggerated,Short-term internal energy to earn money,But in the long term,It is difficult to."

利益链“玄机” Interests chain"mystery"

学校老师为他们发传单 School teachers for their hair handbill

　　一位深圳家长告诉记者：“一些补习机构直接把传单交给级长，再由各班分发下去。”

A shenzhen parents told reporters:"Some supplementary institution directly the leaflets to prefect,Again by each class distributed."

　　家住广州荔湾区的高一学生小陈也告诉记者，初一、初二开学时，老师都会向学生发放“飞×教育培训机构”的“入学通知”。到了培训机构，发现本校老师在那里兼职教学，每个学期每科的收费在1000元左右。

Live in guangzhou liwan district of the high student Chen also told reporters,month/There when the,The teacher will extend to the students"Fly × education training institutions"of"Admission notice".The training institutions,The teacher found there part-time teaching,Each semester the fee of 1000 yuan.

　　小陈说，学校每年会在期末加设数学“加试”，成绩算入期末总成绩。"加试’的数学题目比教材难，在校外培训时会讲到，但如果没有补课的话，就不可能会做这些题目了。”

Chen said,The school a year in the final adding mathematics"Add try",Results figure in the final grade."Add try’Math subject than materials difficult,In the external training about when,But if there is no words make up a missed lesson,Could not do any of these questions the."

　　“的确有一些老师主动要求学生参加校外培训”，李伟成称，不排除学校或者老师个人与校外培训机构存在利益关联。

"Have some teachers active request the student to participate in the external training",LiWeiCheng says,Does not exclude the school or the teacher individual and external training organizations are related interests.

K12：1.8亿人的“刚需”？ K12:180 million people"Just need to"?

　　在珠三角各色中小学教辅机构身后，“K12”正膨胀成一个越来越庞大的市场。

In the pearl river delta all kinds of middle and primary school teaching mechanism behind him,"K12"Is inflation into a more and more huge market.

　　最近一个财年的数据显示，仅新东方、学而思、学大、安博教育，在K12相关业务的营业收入就达到8.58亿美元。

A recent fiscal data display,Only new Oriental/Learn and think/Learn big/Ember education,In K12 related business operating income is $858 million.

　　新东方集团助理副总裁、广州学校校长赵尔迪透露，2011年，新东方在华南地区的员工不到800名，2012年已经增加到1600名；原来的十几个教学区迅速扩增到30几个，招生人数也较上年增长20%-30%。

New Oriental group assistant vice President/Guangzhou school principal ZhaoErDi revealed,In 2011,,New Oriental in south China area of the staff is less than 800,2012 years has increased to 1600;The original ten several school districts rapid amplification to 30 a few,Recruit students number is 20% - 30%.

　　赵尔迪说：“培训行业完全不受经济趋势左右，完全是一个刚性需求，就像你吃饭、买米买面。经济不好了，大家反倒可能增加对它的投入，因为孩子要比别人更出色才能生存下去。”

ZhaoErDi said:"Training industry completely free of economic trend or so,Is a complete rigid demand,As you eat/Buy rice buy surface.Economic good,Everyone but may increase the investment on it,Because the child than others better to survive."

　　学而思相关负责人透露，在经济最不景气的2008年，中国教育行业接受到的投资金额超过3亿美元，是海外资本寻求资产增值和保值的热点领域。

Learn and think the relevant person in charge said,In the most economic recession in 2008,China's education industry accept the investment of more than us $300 million,Is the overseas capital seek assets value and value of the hot fields.

　　K12背后到底隐藏着多大的刚需市场？教育部统计数据显示截至2010年末普通高中在校生2427万人；普通初中在校生5276万人；普通小学在校生9941万人。换言之，K12市场潜在学员量超过1.8亿人。

K12 hidden behind exactly how just need to market?The ministry of education statistics show that by the end of 2010 ordinary high school student 24.27 million people;Ordinary junior high school student 52.76 million people;Ordinary primary school student 99.41 million people.In other words,K12 market potential students quantity more than 180 million people.

名词解释 Nouns explain

K12 K12

　　K12主要被美国、加拿大等北美国家采用，是指从幼儿园到十二年级(通常17-18岁)。在中国，对K12更加普遍的理解是小学6年、初中3年和高中3年的教育阶段，也是主要的考试辅导领域。(记者 李青 实习生 刘楚君 赖拓)

K12 mainly by the United States/Canada and so on north American countries have adopted,Refers to from kindergarten to grade twelve(Usually 17-18).In China,K12 to more general understanding is elementary school six years/The junior middle school three years and high school three years of education stage,Is also the main test counseling field.(Reporter li-qing interns LiuChuJun LaiTa)