中国行、圣殿杯、友谊赛……翻看本周的体育赛事转播表，几乎每晚黄金档都有一场弹眼落睛的足球赛。从上半周的拜仁、曼联，到周末北京鸟巢的曼城和阿森纳，甚至德甲的沃尔夫斯堡也来凑热闹。

Chinese line、Temple cup、Friendly......Through this week's sports events on the table，Almost every night prime-time has one play down the football match eyes checked。First half of the week from bayern Munich、Manchester united，The bird's nest to weekend Beijing Manchester city and Arsenal，Even the bundesliga VFL wolfsburg also come to join in the fun。

　　13年前，曼联在上海的一场商业比赛，将当时的上海体育场挤得满满当当，成为中国商业比赛的典范。但随着欧洲赛事直播的普及，球迷们慢慢开始审美疲劳；参差不齐的比赛质量，使得商业比赛难以火爆。今年夏天，全球劲吹“奥运风”，但西欧各大俱乐部却“剑走偏锋”，来到中国“淘金”，不外乎是看上了全球金融危机下，一枝独秀的中国体育市场。

13 years ago，Manchester united in Shanghai of a commercial competition，Will the Shanghai stadium crowd was full to the brim，Become the model of China's commercial competition。But as the popularity of European live，The fans start slowly aesthetic fatigue；The game is uneven quality，Makes commercial game is difficult to hot。This summer，Global blow“Olympics wind”，But Western Europe each big club but“Sword go hail”，Came to China“Gold rush,”，Are nothing more than it is the global financial crisis，The Chinese sports market monolith。

　　无论是老爵爷领衔的曼联，还是全主力抵达的拜仁……今夏来华的欧洲豪门，各有各的想法，中国球迷也并非“照单全收”，疯狂的一周过后，未必每家都能满意而归。　　本报记者 许明

Whether sir alex led Manchester united，All the main or arrived in bayern......In this summer's European club，Each have each idea，Chinese fans can not“Accept according to the order”，Crazy after a week，Not every can with satisfaction。Our correspondent XuMing