7月18日，伦敦奥运会即将开幕之际，中国奥委会官方形象宣传片在北京卫视独家首发。在启动仪式上，花样滑冰版宣传片主演、奥运会冠军申雪、赵宏博双双现身，助威中国奥运军团。此次，北京卫视作为独家首发媒体及唯一一家省级卫视播出平台，从发布当天至伦敦奥运会整个会期期间，北京卫视将携手北京电视台体育频道推出这个系列宣传片,全面展现奥运精神、中国精神。

July 18,，At the opening of the London Olympic Games to be，Chinese Olympic committee officials in Beijing TV image publicity sole starts。In the start ceremony，Figure skating version starring feature films、Olympic champions shen、Zhao hongbo have both showed up，China's Olympic cheer corp。the，Beijing TV as exclusive media and the only provincial starting a broadcast TV platform，To the London Olympic Games released from the day the whole during the session，Beijing TV will, hand in hand, Beijing TV sports channel launched the series feature films,Fully displaying the Olympic spirit、Chinese spirit。

　　中国奥委会官方形象宣传片以“我的奥林匹克”为主线,选取六个具有代表性的运动项目，通过各项目运动员的不同故事展现奥林匹克精神。众体坛明星包括姚明、郎平等从不同角度展现奥林匹克精神的精髓。

Chinese Olympic committee officials to image publicity“My Olympic”As the main line,Select six representative sports，Through the project of the athletes different story shows the Olympic spirit。All the sports stars including yao Ming、Lang ping from different angles show the essence of the Olympic spirit。