中新网伦敦7月31日电 题：“娱乐化”让奥运更贴近大众

London on July 31 dec problem：“Recreation turn”Let the Olympic more close to the public

　　记者 刘通

Reporter LiuTong

　　作为全球最大的体育盛事，奥运除了赛场上选手们“真刀真枪”的激烈比拼外，自然少不了各类奇趣轶闻。

As the world's biggest sports event，The Olympic game in addition to the players“'d”The fierce rivalry outside，Nature is little not all kinds of fantasy anecdotes。

　　开幕式上，现年86岁的伊利莎白二世女王在特工“007”的护卫下，从直升飞机里一跃而出，空降“伦敦碗”。尽管从天而降的并非女王真人，但在这部有史以来最短的“007”电影中，女王竟然亲自扮演起了自己。

The opening ceremony，At the age of 86, queen Elizabeth ii in agent“007”escorted，From the helicopters leap out of，airborne“London bowl”。Although the sky is not the queen real person，But in the history of the shortest“007”In the movie，The queen was himself to take up yourself。

　　但让导演团队始料未及的是，这幕“得意之作”遭到了外界的诸多调侃。女王被冠以“年龄最大、最富有的‘邦女郎’”的头衔，而她在开幕式上心不在焉地玩指甲的一幕也被摄影机所捕捉，迅速走红网络。

But let the director of the team is unexpected，This screen“masterpiece”By the outside of many of the speech。The queen is crowned“oldest、The richest‘Bond girl’”title，And she at the opening ceremony of the nails scene was also play the camera to capture，Quickly popular network。

　　有关奥运体育明星的趣闻八卦也席卷了各类媒体的版面，丰富着略显枯燥单调的赛场新闻。

The Olympic sports stars' interesting gossip also swept through all kinds of media layout，The rich slightly boring drab game of news。

　　为中国男子游泳夺得首枚金牌的孙杨近来人气暴涨，他的“恋爱烦恼”也未能逃过大众的追踪。长相俊朗的他尚无女友，但却对同为浙江老乡的小妹妹叶诗文照顾有加。实力超群、同日摘金的两人被媒体冠以“金童玉女”的称号，堪称“天生一对”。

For Chinese man who won the first gold medal swim the SunYang recently soaring popularity，his“Love trouble”Also failed to escape the public tracking。He looks jun lang no girlfriend，But with the villagers to for zhejiang little sister leaves verse care much。Strength super、On the same day that ZhaiJin two people were dubbed media“Jennifer”title，is“Born of a couple”。

　　同时，刘翔奥运后安排相亲、霍启刚郭晶晶现身秀恩爱等新闻也颇受关注。

At the same time，Liu xiang arrangement mutually close after the Olympic Games、Kenneth fok guo jingjing appeared show loving news also a concern。

　　原本严肃残酷的职业体育竞争摇身一变，披上了五光十色的“娱乐化”外衣。

Originally the cruelty of the serious professional sports competition suddenly change one's identity，With the men“Recreation turn”coat。

　　如今，人们广泛参与的奥运早已不仅是竞技层面上的奥运，而是糅合了各种娱乐元素的“大杂烩”。由于大多数体育项目的诞生都源于娱乐消遣的需要，因此，这也在某种程度上诠释了体育最为原始的意义：奥运会(Olympic Games)就是一场游戏，是一场世界各国共同参与的狂欢派对。

now，Widespread participation in the Olympic had is not only the competitive level of the Olympics，But the mixture of all kinds of entertainment of the element“hodgepodge”。Because most sports originates from the birth of the needs of the entertainment，so，This also is in some extent interprets the sports the most primitive significance：The Olympic Games(Olympic Games)Is just a game，Is a world to participate in the carnival of party。

　　更进一步说，“娱乐化”并非单纯出于吸引眼球、哗众取宠的需要。俗话说，“内行看热闹，外行看门道”，奥运会需要通过通俗的娱乐元素贴近观众，反过来才能对自身的普及和推广起到积极作用。

further，“Recreation turn”Lies not in attract eyeball、Sensationalistic needs。As the saying goes，“Adept looking，Layman to the contents”，The Olympic Games need through the popular entertainment elements close to the audience，In turn to the popularization and promotion of their own play a positive role。

　　为了“追踪”喜爱的体育明星，有不少平时对奥运赛事一无所知的门外汉们，这次也加入了熬夜看比赛转播的行列。比起复杂难懂的规则，显然，明星们漂亮的外表和场外的趣闻更能吸引非体育迷的注意力，从而为他们推开通往体育的大门——“娱乐化”正在让奥运更为贴近大众。

In order to“tracking”Favorite sports star，There are many peacetime to Olympic events knew nothing about the layman，This time also joined the ranks of the competition broadcast stay up late watching。Compared with complicated rules，obviously，Stars of the beautiful appearance and off something interesting to attract more attention of the sports fan，Thus they push for the door to sports--“Recreation turn”Let the Olympic is more close to the public。

　　但在这个娱乐盛行的年代，看客和媒体们都应严守自己的道德底线。纯为炒作的恶俗八卦、或是出卖明星隐私哗众取宠的行为，都是对奥运的伤害。

But in the entertainment in the s，Tourists and the media should observe their moral bottom line。Pure hype for celebrating the gossip、Or sell star privacy sensationalistic behavior，Is the damage to the games。