伦敦奥运会，游泳比赛落下帷幕。收官日，孙杨以打破世界纪录的成绩夺得男子1500米自由泳金牌。本届奥运会，他夺得了两枚金牌。姚明已经退役，刘翔、林丹职业生涯进入暮年，孙杨的中国体坛“一哥”地位呼之欲出。不过，孙杨要成为“一哥”还有诸多方面需要提高。

London Olympic Games，The swimming off the beaten track。Receive an official day，SunYang to break the world record, won the men's 1500 m freestyle gold medal。The games，He won two gold MEDALS。Yao Ming has retired，Liu xiang、Lin Dan career into our ideas，SunYang Chinese sports“A brother”Status be vividly portrayed。but，SunYang to become“A brother”And many aspects need to improve。

　　【档案】

【files】

　　性别：男 民族：汉 出生地：杭州

gender：Male national：Han birthplace：hangzhou

　　生日：1991/12/1 院校：浙江大学体育系

birthday：1991/12/1 colleges：Zhejiang university athletics

　　身高：1.98米 体重：89公斤 项目：男子自由泳

height：1.98 meters body weight：89 kg project：Men's freestyle

　　

课程 1 course 1

　　

公共责任授课教师姚明 Public responsibility classroom teachers yao Ming

　　中国体坛“一哥”不仅仅局限于体育范畴，早已变成了一个社会公众人物。公众人物则需要在公共领域体现更多的社会责任感。

China's sports“A brother”Not limited to the sports category，Had turned into a social public figures。Public figures, it needs to be in the public domain reflect more social sense of responsibility。

　　过去一年，孙杨飞速成长。由于忙着备战伦敦奥运会，孙杨并没有多少机会出现在公益活动中。

In the past year，SunYang rapid growth。Due to the busy preparing for the London Olympics，SunYang and don't have much chance to appear in public welfare activities。

　　奥运会后，他有机会在这些领域发挥自己的偶像示范效应。毕竟他正朝着中国体坛“一哥”的地位迈进，受邀参加各种公益活动的机会颇多。

After the Olympic Games，He had the chance to play in these areas their idols demonstration effect。After all, he is the China sports“A brother”Position towards the，Was invited to take part in all kinds of public welfare activities of the chance to quite a lot。

　　在公共责任方面，他需要学习的榜样是姚明。尚未退役之时，姚明就已开始组织姚明慈善赛、慈善晚宴等活动。汶川地震之后，姚明打造了姚基金，开始在四川灾区建立姚基金希望小学。

In public responsibility，He needs to study example is yao Ming。Has not yet retired，Yao is already began to organize yao charity game、Charity dinner and other activities。Wenchuan after the earthquake，Yao Ming to build the yao fund，Start in the quake-hit sichuan province establish yao fund hope primary school。

　　在公共责任方面，中国体育昔日“一哥”、在NBA和中国男篮效力过的姚明已为后辈做出了表率。

In public responsibility，Chinese sports former“A brother”、In the NBA, yao Ming of the Chinese men's basketball team played for junior made the model has。

　　如果孙杨想真正成为中国体坛健儿的标杆性人物，在社会公共责任方面，他自然不能缺席。

If SunYang to become a real China sports athletes of the industry, characters，In the social public responsibility，His natural cannot absent。

　　

课程2 Course 2

　　

团队协作学习样本张琳 Team cooperation study samples zhang Lin

　　目前，孙杨成了中国体坛当红明星。他年仅22岁，下一两个奥运周期仍值得期待。

At present，The hot sun Yang cheng Chinese sports star。He was only 22 years old，The next two Olympic cycle is still something to look forward to。

　　不过，这并不代表孙杨接下来的数年能高枕无忧。他需要更为专业的团队来打理他的日常训练、商务开发，以及其他各类社会事务。

but，This doesn't mean SunYang over the next several years will have nothing worry about。He needs more professional team to do his daily training、Business development，And other kinds of social affairs。

　　目前，孙杨也有一个幕后团队。这个团队包括朱志根教练领衔的教练组，以及国家队、浙江队为他配备的科研、体能、后勤等保障组。不过，孙杨的这个团队更多是从运动的角度来进行配备的。

At present，SunYang also has a team behind the scenes。The team including ZhuZhiGen coach leading the coaching staff，And country、For he equipped with the scientific research of the Chinese、physical、Logistics and support group。but，The team more SunYang from the perspectives of sports equipment。

　　接下来，孙杨将面临更多的商业代言、市场活动，以及参加各类公共事务。他同时需要一个专业的经纪团队，为他接下来数年的品牌价值开发进行筹划和安排。在这个团队中，还需要一个专门的领头人来协调方方面面的关系。

The next，SunYang will face more and more commercial endorsements、Market activities，And to participate in various public affairs。He also need a professional brokerage team，For the next few years he the value of the brand development in planning and arrangement。In the team，Need a dedicated to coordinate all aspects of the leaders of the relationship。

　　在组建团队方面，他在国家队的前辈张琳走到了前面。北京奥运会夺得银牌后，一个专门的“琳之队”应运而生。这个团队中，陈映红领衔的教练组主要负责张琳的训练。而在经纪团队方面，张琳是众辉体育的签约运动员。众辉体育旗下拥有姚明、易建联、丁俊晖和侯逸凡等明星。

In a team，His England predecessors zhang Lin came to the front。Beijing Olympic Games after the silver medal，A special“Lin of the team”Arises at the historic moment。The team，ChenYingGong leading the coaching staff is mainly responsible for the training of zhang Lin。And in brokerage team，Zhang Lin is the signing of the hui sports athletes。The hui sports under it, yao Ming、yi、DingJunHui and HouYiFan and other stars。

　　在张琳的团队中，两套体系并行不悖，既保障了张琳的训练水平，也为张琳的海外训练筹集了足够的资金支持。

In zhang Lin team，Two sets of parallel system，Not only guarantees the training level of the zhang Lin，Also the overseas training for zhang Lin raised enough money to support。

　　

课程3 Course 3

　　

媒体交流洋老师朴泰桓 The teacher PiaoTaiHuan media communication

　　去年世锦赛，孙杨携手张琳等队友，夺得男子4×200米自由泳铜牌，实现男子接力历史性突破。赛后新闻发布会，4名中国选手一起出席。仅回答了3个问题后，孙杨便示意主持人教练正在等他们，需先行离开。

World championships last year，SunYang hand in hand for his teammates like zhang Lin，Win the men's 4 x 200 m freestyle bronze MEDALS，Realize man relay historic breakthrough。Postgame news conference，Four Chinese players together to attend。The only answer three questions，SunYang then beckoned to host coach is waiting for them，Need to first leave。

　　片刻之后，他与队友起身离开，留下面面相觑的一干记者。后来接受记者采访时，孙杨表示因为次日还有比赛，所以需要先行离开回驻地休息。不过，张琳等队友后面已无比赛，孙杨强行带领整个队伍离开，还是让众多记者感到不满。

After a moment，He and teammate rose to leave，Leave the stem reporters looked at each other。Later when accepting a reporter to interview，SunYang said, because the next day and game，So we need to leave the rest back to headquarters。but，Zhang Lin, behind team-mate has no match，Samson led the team YangJiang did leave，Or let many journalists feel discontent。

　　出道之初，孙杨以善于与媒体打交道著称。他性格活泼，愿意与记者交流，回答起问题来也头头是道，颇受欢迎。不过，最近两年，随着名气和成绩的增长，渐渐出现了膨胀的苗头。这也逐渐引起了众多媒体记者的反感。

At the beginning of his，SunYang to good at and deal with the media to be famous。His character lively，Willing to communicate with reporters，To answer the question is to hit all the right notes，popular。but，Over the past two years，Along with the growth of the fame and performance，The expansion of the symptom appeared gradually。This also has caused many media reporter antipathy。

　　作为呼之欲出的中国体坛“一哥”，在未来若干年中，他的周围将聚拢着一批记者。接受访问也将成为他工作的一部分。如何学会与媒体打交道是他需要上的一堂课。在这方面，他的竞争对手朴泰桓将是他学习的榜样。

As of be vividly portrayed China sports“A brother”，In the next several years，He will be gathered around a group of reporters。Accept visit will also be part of his work。How to learn to deal with the media, he needs to be lessons。In this respect，His rival PiaoTaiHuan will be his study example。

　　过去4年，朴泰桓是亚洲泳坛的“一哥”。无论成绩好坏，朴泰桓对媒体的态度从未改变过。罗马世锦赛时，朴泰桓职业生涯落入低谷，男子400米自由泳未能跻身决赛。不过，他在混合区仍耐心回答韩国媒体的提问。

Over the past four years，PiaoTaiHuan is Asia forum“A brother”。Whether grades，On the media PiaoTaiHuan attitude has never changed。When the Roman world championships，PiaoTaiHuan career fall into the valley，Not one of the men's 400 m freestyle final。but，He in the mixed zone still answer patiently south Korean media questions。

　　几乎每次在混合区，朴泰桓总是等所有记者都没有问题后才鞠躬离开。而往往这时，中国的运动员早已消失良久。作为一名公众人物，孙杨在与媒体打交道方面，还需要向自己的手下败将朴泰桓学习。

In almost every time the mixed zone，PiaoTaiHuan always all journalists had problems before bowing to leave。But often at this time，Chinese athletes had disappeared for a long moment。As a public figure，SunYang in dealing with the media，Need to his defeated by PiaoTaiHuan learning。

　　

课程4 Course 4

　　

商务开发学习样本林丹 Business development learning samples Lin Dan

　　从去年开始，孙杨夺得奥运冠军便已几无悬念。在男子1500米自由泳这个项目中，与所有竞争对手相比，他的优势至少在10秒左右。从那时开始，关于孙杨代言的暗战也已经开始了。

From the start of last year，SunYang won the Olympic champions and has a few no suspense。In the men's 1500 m freestyle this project，And all the competitors，His advantage at least in 10 seconds。Since then，About SunYang speak of dark war also had already started。

　　上海世锦赛期间，孙杨身穿一件361°品牌的运动服出席新闻发布会，曾引起轩然大波。因为中国游泳队官方赞助商并非这个品牌。外界质疑，孙杨私下与该品牌进行了签约。

Shanghai during the world championships，SunYang was dressed in a 361 ° brand sportswear attend a news conference，Had caused a sensation。Because China's swimming team official sponsor is not the brand。Outside questioned，SunYang privately and the brand on the contract。

　　去年接受记者采访时，孙杨妈妈杨明明确表示，孙杨与361°并未在私底下签约。8月，孙杨又因出席游泳队与某茶饮料的签约仪式，而炮轰游泳中心。此事将运动员个人代言与中心官方代言之间的冲突推到了风口浪尖。

Last year when accepting a reporter to interview，SunYang mom clearly said Yang，SunYang and 361 ° did not in private contract。August，SunYang and because the swimming team and a tea beverage attended the signing ceremony，And under the swimming center。The matter will be athletes personal endorsement and center official endorsement of a conflict between the two-decade-long pushed。

　　游泳中心副主任尚修堂强调，运动员的个人代言不应与国家队的商业合作相冲突，“运动员都是国家出钱培养的。”

Swimming, deputy director of the center ShangXiuTang emphasis，Athletes personal endorsement should not be the business cooperation with international conflict，“Players are all of the training of the state pays。”

　　进入2012年，个人代言方面，孙杨与游泳中心再未出现过矛盾。目前，361°的奥运广告以孙杨的形象为主打。在饮料方面，孙杨个人也签约了可口可乐。

In the 2012 years，Personal endorsement of，SunYang and swimming center not seen again contradiction。At present，361 ° Olympic advertising to SunYang give priority to dozen of the image。In the drink，SunYang individual also signed Coca-Cola。

　　可以预见，孙杨接下来的商业代言会越来越多。而他与游泳中心会否再出现矛盾目前尚不敢下结论。在商业代言方面，林丹成为了孙杨的学习样本。作为中国羽毛球第一人，林丹的个人广告以及为羽毛球队的代言均为数不少。不过，他却并未与羽毛球管理中心出现过激烈冲突。

Can foresee，SunYang the next commercial endorsements will be more。And he and swimming center will no more conflict is still dare not to conclusions。In the commercial endorsements，Lin Dan became SunYang learning samples。As China badminton first，Lin Dan personal advertising as well as for the Chinese badminton team endorsements are a few。but，He did not and badminton management center appeared the fierce conflict。

　　当然责任也并不全出现在孙杨本人身上。游泳中心需要制定合理的规章制度，既保障集体的利益，同时也能保障运动员个人的权利。上一个奥运周期，刘子歌是中国游泳队唯一的奥运冠军，但她的商业代言却少得可怜，游泳中心并未营造出一个良性的环境。在商业代言方面，游泳中心也需要自我完善，妥善处理与运动员之间的利益冲突。

Of course not all responsibility also appear in the SunYang my body。Swimming center need to work out a reasonable regulations，Not only guarantees the interests of the collective，At the same time also can guarantee the rights of the individual athletes。On a Olympic cycle，LiuZiGe is China's swimming team only an Olympic champion，But her commercial endorsements less poor，Swimming center did not create a benign environment。In the commercial endorsements，Swimming center also need improvement，To properly deal with athletes and conflicts of interest between。

　　

课程5 Course 5

　　

性格塑造授课教师刘翔 Character teaching teacher liu xiang

　　在泳池内，孙杨并不缺少霸气。夺得400米自由泳金牌后，孙杨坐在泳道的护栏上激情怒吼，向外界宣泄着自己的霸气。男子1500米自由泳以破纪录的方式夺金后，他泪如泉涌，双拳击水，让内心情感得以尽情宣泄。

In the swimming pool in，SunYang is not the lack of ambition。Won the 400-meter freestyle gold medal，SunYang sat in the lane barrier passion roars，To the outside of their dominance out。Men's 1500 m freestyle record in the way after the gold，He tears，Double boxing water，Let the heart and emotional outbursts。

　　“霸气”早已成为了孙杨的一个标签。上海世锦赛时，他也谈到了霸气的话题，并口误将“霸气外露”说成了“外气霸露”。不过，他认为霸气对于运动员来说是一个优秀的品质，能够保证在运动场上发挥足够的潜能。

“dominance”The SunYang has already become a tag。Shanghai when world championships，He also spoke about the topic of dominance，And slip of the tongue will“Dominance was exposed”become“Measunnent the dew”。but，He thinks that ambition as for the athletes is a good quality，To ensure that on the playground play enough potential。

　　进入2012年，每一次接受访问时，孙杨毫不掩饰自己对奥运金牌的渴望。谈到男子1500米自由泳这个项目，他从来没有想过冠军会旁落。男子400米自由泳，他也喊出夺金的口号，“朴泰桓并非不可战胜的。”只有在男子200米自由泳这个项目上，他稍显低调，强调目标自己心里知道就可以了，不需要对外界公开这个目标。

In the 2012 years，Each interview，SunYang made no effort to hide their desire for the Olympic gold medal。Talking about the men's 1500 m freestyle this project，He had never thought the title will slip。Men's 400 m freestyle，He also called out gold slogan，“PiaoTaiHuan is not invincible。”Only in the men's 200 m freestyle this project，He is a bit of a low-key，Emphasize goal in my heart know，Don't need to outside public this goal。

　　上海世锦赛后，中国游泳队总教练么正杰就在新闻发布会上批评孙杨为人毛躁，让他在为人处世方面多向张琳学习。在被批评后，孙杨与外界刻意保持了一段距离，张扬的性格有所收敛。

Shanghai after world，China's swimming team manager yao is jie is in the news conference SunYang criticism a short-tempered，Let him on life in the human multi-way zhang Lin learning。After being criticized in，SunYang and outside deliberately keep a distance，Make public character may have convergence。

　　霸气外露不见得是坏事，但锋芒太露容易让自己处于腹背受敌的境地。高调做事，低调做人，才是霸气真正的体现。

Ambition is not necessarily bad exposed，But sharpness is too easy to uncover in were hit with a double whammy position。High-profile work，Low-key person，Ambition is the embodiment of the real。

　　作为过去8年中国体育的标杆性人物，刘翔同样是一个霸气十足的运动员。在运动场上，他从来都有一股舍我其谁的劲头。但在赛场之外，刘翔在为人处世方面又是谦逊低调的。对于竞争对手，他从来不会进行贬低。

As the past 8 years in China sports benchmarking sex character，Liu xiang is also a dominance was a player。On the ground，He has never had a call its who the harder。But outside on the field，Liu xiang on life in the human and humility low-key。Competition for，He never be depreciated。

　　低调内敛并非代表没有态度。刘翔该发出自己的声音时不会沉寂下来。孙杨也已经开始效仿刘翔了。本届奥运会，叶诗文因为成绩出色饱受质疑，孙杨适时站了出来为中国游泳辩护。“中国游泳不比任何国家差，每个国家都是平等的。”这是孙杨在游泳收官之日赛后发出的声音。(张宾 赵宇)

Low-key inside collect is not representative was attitude。Liu xiang this a voice when will not quiet down。SunYang has also started to emulate the liu xiang。The games，Leaf verse because the results by excellent question，Sun YangShiShi stood out for China's swimming defense。“China than any country swimming poor，Every country is equal。”This is SunYang in swimming after running, the sound。(ZhangBin ZhaoYu)