你也许恨它，也许爱它，但你躲不开它。这样的表达，大概也适用于卷入伦敦奥运会的每一个人对微博、推特、脸书的感觉。美国媒体将伦敦奥运称为第一届推特奥运会，那在中国，自然就是微博奥运了。在这样一个“微时代”，时差、距离不再是问题，从组委会、运动员到观众都很忙，不管任何时间段都可能有爆炸性的新闻从微博传出。

You may hate it，Maybe love it，But you hide not to open it。The expression,，Probably also applies to involved in London's Olympic every a person on the Po、Push,、Face the feeling of book。The American media will the London games called the first push, the Olympic Games，In China the，The nature is the micro bo Olympics。In such a“Micro era”，time、Distance is no longer a problem，From the organizing committee、Athletes to the audience are all very busy，No matter any time may have news breaking out from the bo。

　　四年前北京奥运会时，脸书的使用者只有1亿，现在则有9亿；推特用户600万，现在则超过6亿。这是一个真正的全民参与的时代，有利就有弊。国际奥委会新闻发言人马克·亚当斯在7月31日的新闻通气会上说，尽管社交网络为本届奥运会带来了一些麻烦，但国际奥委会对当初“拥抱”社交网络的决定并不感到懊悔。信息时报综合报道

Four years ago when the Beijing Olympic Games，The only 100 million users face book，Now there are 900 million；Push's 6 million users，Now, more than 600 million。This is a true the whole people to participate in an era，Advantageous have disadvantages。The international Olympic committee spokesman mark Adams in the July 31 news ventilation to say at the meeting，Although social network for the games brought some trouble，But the international Olympic committee (ioc) was“embrace”The decision of the social network does not feel remorse。Comprehensive report information times

　　这里没有秘密 There is no secret

　　开幕式悬念不再到最后 The opening ceremony to last no longer suspense

　　如果要说“受害者”的话，那么被社交网络搞得极为无奈的伦敦奥组委可能更恼火。

If say“victims”words，So be social network get very helpless of the London organising committee may be more annoyed。

　　作为一届奥运会的最高机密之一，伦敦奥运会的开幕式细节在7月27日之前将近一周的时间里，就已通过文字、图片、甚至视频等各种形式，在社交网络上漫天飞舞。开幕式导演博伊尔想破脑袋也只想到了“接受现实”这个不是办法的办法，于是他在推特上发布的“留住惊喜”四个字，成为了一段时间里社交网络的最热门标签。

As one of the top secret th Olympic Games，The opening ceremony of the Olympic Games in London details on July 27, nearly a week before the time，It already through the text、pictures、And even video and all kinds of form，In the social network are flying in the sky。The opening ceremony director Boyle wanted to break the head just want to come“Accept reality”This is not the way to approach，So he's pushed on release“Keep surprise”Four words，Become a period of time the most popular social network label。

　　“你们是全世界最早看到开幕式内容的人之一，但我希望你们能为更多的人留住惊喜。”彩排过程中，博伊尔对现场数万名观众发出这样的号召。

“You are the world the first see the opening one of the content，But I hope you can more people keep surprise。”Dress rehearsal process，Boyle to the tens of thousands of viewers send out the call。

　　往届奥运会进行开幕式彩排时，只需与到场观众签保密协议、没收摄录机、删除手机或者照相机存储卡中的相关内容，就基本可以防止大规模泄密，但到了微博与智能终端普及的今天，只要用手机上网、拍摄并发送图片和视频，几秒钟之内，这些信息就能传播到社交网络上。

Go to the opening ceremony of the Olympic Games in rehearsal，Just to sign confidentiality agreement with the audience、Confiscated camcorders、Cell phone camera memory card or delete the related content，Basic can prevent massive leak，But in the micro Po and intelligent terminal popular today，As long as use their phones to access the Internet、Shooting and send pictures and video，In a few seconds，This information can spread to social networks。

　　所以，伦敦奥运会开幕式除了点火仪式在最后一刻才被曝光外，其余每一个章节都提前几天就在社交网站上被疯传。实际上，组委会也不必太揪心，除非不进行彩排，要不然就很难保密，而最后的效果也并没有因为提前曝光而失色。

so，London the opening ceremony of the Olympic Games in addition to the lighting ceremony at the last moment to be exposed outside，The rest each chapter in a few days in advance in the social networking sites is the crazy。In fact，The organizing committee also need not too anxious，Unless a rehearsal，Otherwise, it is hard to confidential，And the last effect also have no because exposure and pale in advance。

　　这里网络很忙 This network is very busy

　　转播信号频遭“塞车” Transmission PinZao“Traffic jam”

　　人们对社交网络的热衷还影响到了奥运会数据网络的通畅，奥运会通信网络就面临着巨大压力：在比赛第一天，就面临基础设施超载的情况，国际奥委会不得不发出通告，希望观众观赛期间尽量避免随意发送短信或推特，以免因网络堵塞影响电视转播质量。“当然，如果你想发送信息，我们不会说‘你不能发送’，我们肯定不会阻止人们，”国际奥委会发言人表示，“只是说，如果不是很紧急的信息，请尽量不要发。”

People to social networks are keen on the Olympic Games of network data flow，Olympic communication network is facing huge pressure：In the first day，Face the infrastructure overload，The international Olympic committee have to send a notice，Hope the audience during the programme to avoid send text messages, or push，In order to network jams affect TV broadcast quality。“Of course，If you want to send information，We won't say‘You can't send’，We won't stop people，”The international Olympic committee spokesman said，“Just said，If not very emergency information，Please try not to send。”

　　据称在当日的男子公路自行车赛中，由于数据无法通过运动员随身携带的GPS卫星导航系统传送，电视评论员未能及时获得第一集团选手的具体地点。而网络堵塞却正是因为英国观众在推特上抱怨电视转播质量糟糕而造成的。

In that day man allegedly road bike game，Because data can not through the athletes carry GPS satellite navigation system transfer，TV commentators failed to timely won the first group of players specific location。But just because the network congestion and British audiences in push on television, complain caused by the poor quality。

　　为什么会发生这种情况?网络管理部门表示，建立这个网络的人显然没有完全考虑观众及其消耗大量带宽对网络造成的影响。鉴于奥委会为建立网络而做的所有准备工作，企业网络管理人员可以从中吸取一些教训。

Why does it happen?Network management department said，Establish the network apparently not fully consider the audience and use a lot of bandwidth on the impact of network。In view of the Olympic committee for establishing network and do everything ready for the job，Enterprise network managers can draw some lessons。