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伦敦奥运“媒体大战”硝烟四起 社交网络成焦点--亲稳网络舆情监控室
2012-07-24

  中新网伦敦7月22日电(记者刘通)距离奥运会开幕只剩不到一周时间,各地强手已云集伦敦,准备一展绝活——但他们并非运动员,而是前来“围观”盛会的媒体们。

London on July 22 (xinhua)--(Reporter LiuTong)With less than a week until the Olympics opening time,Gunman already gathered around London,Ready to exhibit-but they are not live athletes,But came to“onlookers”The grand meeting in the press。

  本届奥运会的报道规模非常庞大。据主新闻中心媒体组工作人员约翰-杰克介绍,目前已有来自180多个国家的5800名注册记者、15000名电视转播人员,以及5000至6000名非注册记者涌入伦敦。其数量是运动员人数的两倍。

The Olympics were reported a huge scale。According to the main press center media group staff John-jack is introduced,Far from more than 180 countries registered 5800 reporters、15000 TV broadcast personnel,And 5000 to 6000 registered reporters crowded into London。The number is the number two times of athletes。

  在各大国际通讯社中,法新社将派出约150名多语种的记者。美联社的报道人数则在200人左右。

In each big international news agency,AFP will send about 150 multilingual reporter。The Associated Press reported the number of people at about 200。

  主新闻中心餐厅拥有4000个座位,将为记者们提供48万顿餐饭、以及160万杯茶和咖啡。国际化的菜单将涵盖190个国家的风味美食。

The main press center dining-room has 4000 seats,For reporters will provide 480000 tons meal、And 1.6 million cups of tea and coffee。International menu will cover 190 countries food。

  “量的增加”也带来了“质的飞跃”。与往届奥运会相比,媒体同行间的“激战”将在社交网络上展开。

“The increased amount of”Also brought“Qualitative leap”。Scale and compared to the Olympic Games,Media TongHangJian of“Guild wars”In a social network will spread。

  有分析认为,伦敦奥运会将作为首届“社交媒体奥运会”载入史册。近年来,社交媒体的用户数量呈现出爆炸式增长,社交网站将成为最活跃的传播载体。

Have analyzed that,London Olympics as the first“Social media Olympic Games”Go down in history。In recent years,Social media users quantity presents the explosive growth,Social networking sites will become the active communication carrier。

  目前,伦敦奥组委的推特账户拥有87万余人的关注量。网友可以直接从中下载官方歌曲,或是在视频网站youtube上观看每日的奥运火炬传递集锦,参加线上活动赢取奖励。美国广播公司(NBC)将首次在网站上对每一项奥运赛事进行不间断的直播,节目时间将超过3500个小时。

At present,The London organising committee of the special account has pushed more than 870000 people of attention。Users can download directly from the official song,In the video site youtube or watch the daily highlights of the Olympic torch relay,Take part in online activities to win the award。ABC(NBC)For the first time on the web site for each one of the Olympic events for its continuous live,Show time will be more than 3500 hours。

  此外,体育明星的参与也是媒体看重社交网络的原因之一。诸如刘翔、林丹等体育明星都会在网络上与人们分享参与比赛的心情和体验。

In addition,Sports stars' participation in social network media value is also one of the reasons。Such as liu xiang、Lin Dan and other sports star will be on the network and people share in the competition in mood and experience。


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