中新社伦敦8月9日电 题：“金牌经济学”：换个角度看“搏金”

London arriving on August 9 (Reuters) problem：“Gold medal economics”：A different perspective“Cardiac gold”

　　中新社记者 沈嘉

China ShenJia reporters

　　体育与经济有密切的联动，这在金牌得主们的身上有不少生动的例子。

Physical education and the economy have close linkage，The gold medal winners in the body of the many vivid example。

　　在伦敦奥运会上连夺400米、1500米游泳冠军的中国帅小伙子孙杨现在已经是被各方看好的体坛“新贵”。未来最能吸引人们打开钱包的广告宠儿除了林丹，应该就是他了。

In the London games even 400 meters away、1500 m swimming champion Chinese handsome young man children now have is the parties by Yang favourite sports“parvenu”。The future is the most attractive people open my wallet advertising pet besides Lin Dan，Should he's the one。

　　本届奥运会上，林丹的表现也很不错，他的霸气卫冕转眼就让赞助商李宁的香港股票飘红，并创下半年以来的最大涨幅。

The Olympic Games，Lin Dan performance was very good，His dominance suddenly let sponsors of the li ning defending Hong Kong stock wave red，And then the biggest increase since the second half。

　　无论东西方，来自市场经济的明确证据显示，金牌和银、铜牌的广告收益差距不可以道里计。有经济学家将这一现象归因为：人类是崇拜英雄的；体育运动的英雄形象是共用品。从这个角度说，金牌“价值”更高，具有一定的大众心理学基础。

Regardless of east and west，From the market economy of clear evidence，Gold and silver、The bronze medal advertising revenue gap may not respond to millions。Some economists will be for this phenomenon：Human is the worship of the hero；Sports hero image is the common things。From this perspective，Gold medal“value”higher，Have certain mass psychological foundation。

　　从运动员的角度看，金牌比银牌、铜牌的“回报”也的确高不少。国家的奖赏是一方面，但落差不会很大。以中国军团为例，上届北京奥运会金牌的奖金是35万元，今年据信不会低于这个数字。

From the point of view of athletes，Than silver medal、Bronze MEDALS“return”Does the high number。The reward of the country is on the one hand，But won't be a big fall。To Chinese legion, for example，The last of the Beijing Olympic Games gold medal prize is 350000 yuan，According to believe this year will be no lower than the Numbers。

　　当然，最后金牌选手落袋的奖金往往几倍甚至十几倍于这个数，地区奖赏的丰厚是一个重要原因，从省、市、乡、镇甚至到村或街道，对冠军运动员都十分慷慨。据媒体估计，伦敦奥运会首金获得者易思玲或得到400万人民币的总奖金，除了国家和地方，还有来自赞助商的赠送。

Of course，Last fall bags of gold medalist bonus often several times and even more than ten times that number in，The prize is rich in one important reason，From the provincial、city、township、And even in the village or town streets，Athletes are very generous to champion。According to media have estimated that，London Olympic Games first gold winner YiSiLing or get 4 million yuan of total prize，In addition to state and local，But from the giving of sponsors。

　　众所周知，金牌的政府奖金可能并不是最丰厚的部分，但有时也必须“斤斤计较”。本届奥运会上，美国的政治家们为了不让该国运动员回到家后“为一张额外的税单在等着他们而担心”，正在推动“奥运免税法”议案。

As is known to all，The gold prize government may not be the most profitable parts，But sometimes must also“Haggle over every ounce”。The Olympic Games，American politicians in order not to let the country's athletes back home“For an extra tax return waiting for them and worry”，Is pushing“Olympic duty-free method”bill。

　　这项议案被认为能成为“运动员们更有理由奋力争胜的动因”。据报道，今年美国奥委会将给金牌得主的奖金为2.5万美元(约合15.9万人民币)，银牌得主可得1.5万美元，铜牌得主可得1万美元，但按照美国现行税法，奥运奖金必须缴纳35%的税。

The bill was thought to be“The athletes to win more reason to reason”。According to the report，This year the United States Olympic committee will give the gold medal winner of the prize for 25000 dollars($159000 RMB)，Silver medalist can get $15000，Bronze medal winner can get $10000，But according to the current tax law，The Olympic bonus must pay the tax of 35%。

　　民众和纳税人最关心的可能还是每枚金牌、或者是每枚奖牌背后有多少投入。英国媒体就刚刚算了一个数据，截至当地时间9日下午的比赛中，英国奥运选手已经获得48枚奖牌，包括22枚金牌。如果按预计的闭幕时能获得57枚奖牌算的话，那么平均每枚奖牌背后的投入将为460万英镑。

People care about most and taxpayers may still every gold MEDALS、Or is that every MEDALS behind how many investment。The British media just calculate a data，By local time the afternoon's match 9,，British Olympic athletes have won 48 MEDALS，Including 22 gold MEDALS。If press expected when closing can get 57 MEDALS calculate words，So on average every MEDALS behind the 4.6 million pounds into will。

　　据了解，英国的体育经费主要通过国家彩票形式获得。2012年，该国体育基金已经增加到了2.64亿英镑(约合人民币26.2亿元)。

According to understand，British sports expenditure is mainly through the form to obtain the national lottery。2012 years，The country's sports funds have increased to 264 million pounds(2.62 billion yuan)。

　　当然，并非一切都要向“钱”看。英国的一位专栏作家最近就写道，只要奥运会能继续向人们展示什么是想象力、什么是有序的组织、什么是乐趣、什么是友谊，或者帮助英国人找回对参与大型竞赛能力的信心，那么就可以说，为奥运会花的“每一便士都花得很值”。(完)

Of course，Not everything to“money”see。A British columnist, recently wrote，As long as the Olympics can continue to show people what is imagination、What is orderly organization、What is fun、What is friendship，Or help the British to participate in large competition ability find the confidence，Then can say，The flowers for the Olympic Games“Every penny spent very value”。(finish)