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高成本致奥运游遇冷 旅行社看好“后奥运”--亲稳网络舆情监控室
2012-07-24
离奥运开幕只有不到一周时间,但记者昨日了解到,受酒店、机票价格飙升、签证门槛较高的影响下,广州旅行社大多“冷待”奥运游,基本不主力推奥运游线路,反而将目光投向“后奥运”的英国游。
Only less than a week away from the Olympic opening time,But reporters yesterday to understand,By hotel、Ticket prices、Under the influence of higher visa threshold,Guangzhou most travel agency“LengDai”Olympic swim,Basic don't push the Olympic swimming main line,But to turn their attention to“After the Olympic”British swimming。
记者之前向本地几家旅行社咨询,发现真正去伦敦奥运观赛的旅游线路少之又少,多是一些小包团。例如南湖国旅的英国深度游线路,暑期常规游的团费保持在16000~18000元之间,但加某场赛事门票或开幕式门票,价格则另当别论,所以,常规游的团队基本爆满,而观赛团则多为小包团。
Reporters to local several travel agency before consulting,Discover the real to the London games programme of the tourist route little little,Many are some XiaoBaoTuan。For example the south lake of British depth swim CITS line,Summer conventional swim fue remain at 16000-18000 yuan between,But add a game tickets or tickets for the opening ceremony,The price is a different matter,so,The conventional swim team basic were full,And watch the group is more for XiaoBaoTuan。
旅行社人士指,暑期本身就是英国的旅游旺季,机票、酒店价、当地地接价格上涨是意料中事,加上伦敦奥运会,房价和地接价更是飞涨,就房价和当地车费而言,7、8月份价格相比于5、6月份翻倍上涨,且资源紧张。
Travel personage refers to,Summer itself is Britain's high season,ticket、The hotel price、To meet local rise in price is par for the course,Plus London Olympic Games,House prices and to meet the price is soaring,Will house prices and the local for the fare,7、Compared with the price in August in May、Double rise in June,And lack of resources。
“去看伦敦奥运成本很高,至少要四五万元/人,如果平时去伦敦,2万元左右就可以搞掂。而且奥运期间英国签证也有所收紧,不是那么容易得到签证。”南湖国旅策划推广中心副总监苏峰说道。
“To see the London games cost is high,At least four or five RMB ten thousand/person,If usually go to London,20000 yuan or so and can deal with。And during the Olympic Games also has tightened visa,Not so easy to get the visa。”The south lake CITS planning and promotion, associate director of the center SuFeng said。
成本高:开幕式门票价格是上一届四倍 High cost:Tickets for the opening ceremony of the last price is four times
据预测,奥运会前后中国内地及港澳台地区赴英观赛、旅游人数将达25万人。为何本地旅行社对伦敦奥运游这个蛋糕“不感冒”?
According to the forecast,Before and after the Olympic Games mainland China and Hong Kong, Macao and Taiwan regions to the programme、Tourism number of 250000 will be。Why local travel agency to London Olympic swim this cake“Don't catch a cold”?
旅游人士指出,伦敦奥运成本和票源是最大的障碍。广之旅市场推广部总经理温前指出,奥运期间,赛事门票价格、酒店、机票都比平时贵得多。另外,比赛门票票源紧张,经过多手倒卖,价格也被推高。
Travel personage points out,The London games cost and sources of votes is the biggest obstacle。GuangZhiLv market department general manager before wen pointed out,During the Olympic Games,Price for events、The hotel、Tickets are more expensive than usual。In addition,Game tickets sources of votes nervous,After much speculation hand,The price also is pushed high。
记者从南湖国旅了解到,伦敦奥运会门票价格比北京奥运会贵很多,开幕式最贵门票折合人民币需2万多元,而4年前北京奥运会开幕式最贵门票才5000元。
Reporters from the south lake CITS to understand,The London Olympics ticket price is higher than your many Beijing Olympic Games,The most expensive tickets to the opening ceremony of the converted into renminbi 20000 yuan,And four years ago the most expensive tickets to the opening ceremony of the Beijing Olympic Games 5000 yuan。
而奥运期间多间航空公司广州往返伦敦机票价格均超过8000元(未含税),香港往返伦敦机票价则在8000~9000元之间(含税),相比于5、6月份升幅达15%~25%。
And during the Olympic Games between more airlines guangzhou from London to ticket prices by more than 8000 yuan(Not tax),Hong Kong ticket price and London is in 8000-9000 yuan between(tax),Compared to five、June one-quarter of 15% ~ 25%。
受众较少则是第三个原因。旅行社人士指,经过北京奥运会后,市民对奥运的热情有所降温。有市民甚至表示,宁愿花同样的钱,去欧洲其他国家玩,加上没有时差,可以同步看比赛。
The audience is less a third reason。Travel personage refers to,After the Beijing Olympic Games,On the public the Olympics enthusiasm has cooled。A public and even said,Would rather spend the same money,Go to other European countries to play,With no time,Can synchronize watching the game。
苏峰还分析指出,欧元对人民币汇率从2月份一直走低,一度“破8”,创历史最低关口,在欧洲消费性价比提高,英国非欧元区,市民更青睐欧洲游。
SuFeng also pointed out,Euro against the RMB exchange rate from February have been falling,once“Broken 8”,All-time low pass,Consumer price increase in Europe,Britain the euro zone,People favor tour of Europe。
业内分析:“后奥运”旅游将在国庆期间爆发 The analysis:“After the Olympic”Tourism in National Day will be during the outbreak
相比伦敦奥运,航空公司、旅行社倒是很看好“后奥运”商机,“就4年前北京奥运的情况来看,奥运经济将在奥运会之后显现。”南湖国旅出境游中心常务副总经理黄宇纲表示。据了解,南湖国旅已经推出后奥运的英国深度游产品,8天游的价格在17000~18000元之间,既可参观奥运比赛场馆又有机会体验伦敦为奥运而新增的城市项目。
Compared with the London games,airlines、Travel agency is well received“After the Olympic”Business opportunities,“Just four years ago the Beijing Olympics situation,The Olympic economy will appear after the Olympics。”The south lake CITS outbound tourist center HuangYuGang standing deputy general manager said。According to understand,The south lake CITS has released the British depth after the Olympic swimming products,Eight days to swim in the 17000 ~ 18000 yuan price between,Not only can visit the Olympic venues and have the opportunity to experience the London Olympics and the city for new project。
广之旅亦推出赴英国伦敦的后奥运游产品,行程9~14天,价格16399~22999元不等。例如“英格兰苏格兰9天”线路,行程主要前往英国人最喜爱的度假区、拥有最美丽自然风光的湖区、艺术家莎士比亚故乡斯德拉福特、有北方雅典之称的爱丁堡、英国中世纪的古镇约克等。
GuangZhiLv also introduced to London after the Olympic swim products,9 to 14 days trip,Price 16399-22999 yuan。For example“England Scotland for nine days”lines,Trip to Britain mainly the most popular resort area、Has the most beautiful natural scenery of the lake、Artist Shakespeare, hometown Della ford、Have the north of Athens of Edinburgh、British medieval town of york, etc。
“"奥运后热"不仅在伦敦散发,还将会席卷整个欧洲,与英国相邻的几个西欧国家同样会是后奥运的旅游热点。”黄宇纲表示。“后奥运”旅游经济将会在国庆黄金周期间爆发,并将是今年下半年欧洲游的亮点之一。
“"Olympic Games after the hot"Not only in London to send out,Also will be swept over the whole of Europe,And some of the western European countries British adjacent will also is the Olympic Games after tourist spot。”HuangYuGang said。“After the Olympic”Tourism economy in the National Day golden week will be during the outbreak,The second half of this year and will be one of the highlight of the tour of Europe。
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