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在线商旅老大携程遭遇“内困外忧”(图)--亲稳舆论引导监测室
2012-07-24

  曾以传统的互联网经营模式稳坐国内OTA(在线旅游代理商)行业头名的携程,有可能遭遇来自团购、无线等新兴领域崛起对手的颠覆。 Had the traditional Internet business model rank domestic OTA(Online travel agent)Despite the electronic industry,A team from may encounter、Wireless and other emerging field rise subversive opponent。

  今日(23日),携程被被剔出纳斯达克-100指数正式生效,尽管业界认为,剔除出纳斯达克-100指数并不代表携程业绩不好,但在一定程度上体现了中国消费类股在美国股市已越来越不受追捧。此外,携程目前也面临利润增长放缓,竞争对手四处崛起的一系列冲击。

today(23),By eliminating the nasdaq was ctrip.com-100 index goes into effect,Although the industry think,Removed from nasdaq-100 index doesn't mean ctrip.com bad performance,But in some extent reflects the Chinese consumer stocks in the us stock market has become more and more not more popular。In addition,Those who hold are also facing a profit growth,The rise of a series of competitors around the impact。

  

内困利润放缓 股价下跌 Trapped in the share price falling profits slowdown

  在业界看来,携程的烦恼远不止于被剔出纳斯达克-100指数那么简单,究其背后,是携程利润增长的放缓。来自携程第一季度的财报数字显示:其净利润增幅从2010年第三季度的同比增长73%,下滑至2012年第一季度的同比下降28%,并连续七个季度增速呈下滑态势。

In the industry seems to,The trouble of ctrip.com far more than was eliminating the nasdaq-100 index so simple,Investigate its behind,Profit growth is slowing of those who hold。Those who hold the first quarter earnings from the digital display:Its net profit growth rate from the third quarter of 2010 year-on-year growth of 73%,Falling to the first quarter of 2012 of 28% year-on-year drop,And seven consecutive quarter growth been declining trend。

  业界人士指出,这正是让携程被被剔出纳斯达克-100指数的首因。据介绍,纳斯达克-100指数一般为一年修订一次,每年12月初公布,并于12月的第三个星期五收盘后进行调整。此外,任何时候当某只股票不再符合纳斯达克-100指数持续资格规定时,其将被符合条件但未入选的市值最大的公司取代。也就是说,当一只股票的市值连续两个月小于纳斯达克-100指数总市值的0.1%时,它将于随后的一个月的第三个星期五被剔除出该指数。

Industry personage points out,This is what let those who hold be eliminating the nasdaq-100 index for the first。According to introducing,The nasdaq-100 index for a general revised in one time,Published every year in early December,And in December the third Friday after the markets closed adjustment。In addition,Any time when a stock no longer meets the nasdaq-100 index provisions for qualification,It will be to meet the conditions but not selected's largest company replaced。That is,When a stock market value of two consecutive months less than the nasdaq-100 index 0.1% of total market capitalization,It will be in the next on the third Friday were removed from the index。

  利润增长放缓的同时,携程股价的表现也不尽人意。截至2012年7月20日记者发稿时,携程股价跌至14.83美元,和两年前的最高位52.15美元相比,跌幅已经超过70%。

Profit growth slowdown at the same time,Those who hold the share price performance are also not satisfied。By July of 2012 20, when a reporter,Electronic stock market value to $14.83,And two years ago a $52.15 compared the highest,Has fallen more than 70%。

  

外忧对手围攻 群雄逐鹿 When the opponent siege put several premier league clubs

  潜力无限的在线旅游市场吸引着资本市场一轮接一轮的“逐鹿”,这也使得龙头老大携程不得不面对更多的竞争对手。

The potential of online travel market to attract capital market round pick the next“Competing in the”,It also makes electronic leader had to face more competition。

  垂直旅游领域,去哪儿凭借更加低价以及更高性价比的服务不断蚕食携程的流量份额,据2012年5~6月艾瑞咨询监测,去哪儿网近一个月的日均覆盖人数达到156.55万人,稳居中国旅游类网站第一;携程的日均覆盖为100.93万人,去哪儿网覆盖人数超出携程55%;而与携程业务模式相近的艺龙则凭借预定返现和团购模式抢夺用户;机票预订业务方面,携程则迎来了传统电商包括淘宝网、京东商城有力挑战。

Vertical tourism field,Where to go with more low price and higher performance-costratio service constantly fretting of ctrip.com flow share,According to 2012 5 ~ 6 month ereli consulting monitoring,Where to nets nearly a month of average daily coverage to 1.5655 million the number,China's tourism being the first type of website;The average daily coverage for those who hold 1.0093 million people,Where to nets cover 55% excess number electronic;And those who hold similar business model with art is now scheduled return with dragon and bulk mode and users;Ticket reservation business,Those who hold the traditional electricity in business including dragons、Jingdong mall powerful challenge。

  最重要的是,在移动互联网时代,各种品牌都能在应用商店推出自己的APP,携程未来将在移动互联网时代将面临更大的困境。对此,长期研究美股的雪球财经分析师吴桑茂在接受信息时报记者采访时表示:“携程被剔出纳斯达克-100指数,原因在于携程利润增长的放缓,携程未来需要在自由行以及高端旅游方面发力,由轻模式向重模式转型。”

The most important is,In the mobile Internet age,The various brands in application to launch its own APP store,Those who hold the future will be in mobile Internet age will face greater difficulties。this,Long-term studies of the us stock analysts SangMao wu in finance and economics snowballs to accept the information times reporter to interview said:“By eliminating the nasdaq ctrip.com-100 index,Reason is that those who hold the slowdown in the profit growth,Those who hold the future need in a free and high-end tourism did send force,By light mode to heavy model transformation。”


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