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OTA价格战又起波澜--亲稳网络舆情监测室
2012-07-25

  刚刚于7月初高调宣布投入5亿美元进行低价促销携程,日前在最新公布的纳斯达克(微博)100指数调整变化中被宣布“出局”,这也使屡陷争议的OTA(Online Travel Agent,在线旅游服务供应商)价格战又迷雾四起。 Just announced in early July in high-profile $500 million on sales of electronic,In the latest before the nasdaq(Micro bo)100 index changes declared to be adjusted“out”,This also makes into the OTA repeatedly dispute(Online Travel Agent,Online travel service suppliers)The price war and fog everywhere。

  据了解,纳斯达克100指数是纳斯达克市场的主要指数,选取在纳斯达克上市的市值最大的100只非金融类股票作为样本编制。入选该指数的股票需要符合上市持续时间、市值和交易量等一系列规定。纳斯达克100指数一般情况下一年修订一次,每年12月初公布,并于12月的第三个星期五收盘后进行调整。此外,当某一只股票的市值连续两个月小于纳斯达克100指数总市值的0.1%时,其将于随后的一个月的第三个星期五被剔除出该指数。据业内人士分析,携程此次被剔除应该属于这种情况,即市值“缩水”。

According to understand,The nasdaq 100 index is the main index of the nasdaq market,Select listed on the nasdaq market value of the 100 largest non-financial sectors only as sample of stock。In the index will need to comply with the stock listed duration、Market value and volume and a series of regulations。The nasdaq 100 index usually a revised in one time,Published every year in early December,And in December the third Friday after the markets closed adjustment。In addition,When a stock market value of two consecutive months less than the nasdaq 100 index 0.1% of total market capitalization,It will in the one on the third Friday were removed from the index。According to industry analysts,Those who hold the taken out should belong to the situation,Namely market value“shrink”。

  其实,早在7月5日,携程宣布将投入5亿美元进行为期一年的低价促销,就曾遭到质疑。据一些媒体报道:“截至2012年第一季度,携程账上的现金约有8亿美元。今年6月份,携程董事会批准了3亿美元的股票回购计划。这意味着还将剩余5亿美元的现金储备。”“再投入5亿美元做低价促销,携程十年辛苦耕耘,一朝归零。”携程的低价促销更被质疑是否只是欺骗消费者的噱头。

In fact,In early July 5,Ctrip.com announced that it will spend 500 million dollars for a low price of sales promotion,Who were questioned。According to some media reports:“By the first quarter of 2012,Electronic cash account of about $800 million。In June this year,Those who hold the board of directors approved the $300 million stock buyback plan。This means that will also remaining $500 million in cash reserves。”“Then spent $500 million to make a sale,Ctrip.com ten years hard cultivation,Once the zero。”Sales of electronic more question whether the stunt was deceiving consumers。

  日前,携程被剔除纳斯达克指数的消息一经公布,就有媒体就此联系到携程公关部人士,在报道中,该人士表示携程相关部门的人士暂时不方便对此作出回应。“不过,用于促销的5亿美元只是财务方面的一个授权,不是说一定会拿5亿美元来进行促销,这是一种营销宣传和营销方式,并没有真正纳入财务使用计划。”在线旅游市场竞争加剧,使得市场进入价格血拼阶段,芒果网、悠哉旅游网、去哪儿网、艺龙等旅游网站相继投放价格战中,携程的加入更加加剧了价格战的争锋。业内人士表示,此次携程被剔除纳斯达克100指数引发的争议让在线旅游市场的价格战更加迷雾重重,携程重金低价促销究竟是噱头还是真下血本?未来的在线旅游市场还将掀起什么“血雨腥风”?让我们拭目以待!

a,Those who hold the nasdaq index are eliminated by the news first,This is a media contact to electronic public relations people,In the report,This person said the personage of related departments ctrip.com temporary not convenient to make a response。“but,The $500 million is used for promotion of the financial aspects of a license,Not to say that will take 500 million dollars for a promotion,This is a kind of marketing and marketing methods,And not really into financial use plan。”Online travel market competition,That makes the market into price shopping stage,Mango nets、Leisurely tourism nets、Where nets、Art travel web sites such as dragon have put on the price war,The more increased to those who hold the first price war。People in the industry say,The nasdaq 100 index are eliminated those who hold the disputes let online travel market price war more heavy fog,Those who hold out what sales gimmicks or true claims under?The future of online travel market also will lift??????“effective”?Let's wait and see!


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