财报发布后，携程网方面在回应分析师提问时坦言，“携程网利润率今年整体上会滑坡，运营利润率将保持在30%左右”，携程网的总体支出呈同比上升势头。

Released earnings after，Ctrip aspects in response to questions at analysts said，“Ctrip this year will profit margins whole landslide，Operating profit margins will remain in the 30% or so”，The overall spending ctrip is rise compared to the momentum。

　　业内分析师认为，携程网支出的上升，是为了保住行业老大的地位。艾瑞咨询最新数据显示，携程网在线旅游的市场份额已经由2010年的51.6%下滑至2011年的41.1%，下降了10.5个百分点。携程网CFO武文洁也坦言，比如在酒店业务方面，他们希望通过促销活动来保证携程网的价格在市场上具有竞争力。

Industry analysts think，Ctrip spending to rise，In order to keep the industry is the position。Erin consulting the latest statistics show，Ctrip online travel market share is already down from 51.6% in 2010 to 41.1% in 2011，Down 10.5%。CFO WuWenJie ctrip also said，For instance in the hotel business，They hope that by promotional activities to ensure that the price of ctrip in the market competitive。

　　携程CEO范敏亦表示，“相信今天的投入将会巩固并提升携程更长远的市场领导地位。”

Ctrip.com CEO FanMin also said，“Believe today's investment will consolidate and ascend more long-term ctrip.com market leadership。”

　　对此，上述分析师认为，在线旅游业竞争随市场主体多元化而加剧，携程网行业“老大”的地位受到挑战，为保“老大”地位，携程网促销和价格战等导致营销费用增长，同时，为降低人员流失率，携程网人工费用有所提高；携程网未来的转型应该朝改变提取佣金经营模式和加大休旅相关产品与服务方面发展。

this，The above analysts think，Online tourism competition of the market diversification and aggravate，Ctrip industry“boss”Position challenged，For the“boss”status，Ctrip promotion and marketing expenses such as price war led to growth，At the same time，In order to reduce the staff churn，Ctrip artificial cost increase；The transformation of ctrip future should be toward the change business model and increase the commission extracted a related products and services Hugh。

　　早在7月5日，携程网就宣布将投入5亿美元，进行为期一年的低价促销，这较往年的年度营销经费增加近10倍。

In early July 5，Ctrip, announced that it will spend 500 million dollars，For a low price of sales promotion，It is usual for the annual marketing increased nearly 10 times。