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旅行社“掘金”后奥运游商机--亲稳舆论引导监测室
2012-08-07


  天津频道 四年一遇的奥运会让不少体育迷都选择了整个8月都窝在家里看比赛,欧洲市场更是受到奥运影响形成了“包围英国低谷”局势,即暑期英国游冷淡而欧洲其他国家行情看涨。旅游业内人士透露,眼下后奥运市场的报名高潮已经明显超过往年同期,就连价格尚难确定的国庆游也已经收到不少游客预定。 Tianjin channel four years of Olympic Games in a let many sports fan, chose the whole August to nest at home watching the game,The European market it with the Olympic influence“Valley surrounded by British”situation,Summer is cool and British swimming bullish outlook of other European countries。According to the people in the tourism industry,After the Olympic Games market boom has already substantially more than the same period in previous years,Even the price is still difficult to determine the National Day swim also have received a lot of tourists reservation。

  

英国成暑期欧洲游凹地 Britain into summer tour of Europe concave ground

  “今年暑期报名英国游的游客非常少,而且各旅行社也都没有把握能在奥运期间稳妥地拿到酒店和机票资源,所以8月份的英国旅游基本上都放弃了。”天津市某旅行社负责人王女士透露,像奥运会这样的重大赛事期间,当地的接待能力紧张,酒店和机票等资源难有保障,加上赛事期间多数游客都会希望现场观赛,但旅行社则担忧会在获取门票方面再遇尴尬。因此,北京、上海、天津、重庆等诸多大中城市的旅游市场都同时表现出了对奥运期间英国游的冷淡态度。

“The British travel this summer tourists is very little,And travel agencies are not sure you could safely in China during the games to get hotel and airline ticket resources,So August British tourism basically gave up。”A travel agency ms wang said of tianjin,The major events such as the Olympics period,Local reception capacity nervous,The hotel and airline ticket and resources to have a guarantee,Plus games will hope to most visitors attending matches,But the travel agency is fear will get tickets in again meet in embarrassment。so,Beijing、Shanghai、tianjin、Chongqing, and many other large and medium cities tourism market are also reflected in Britain during the Olympic swimming indifference。

  由于资源吃紧,奥运期间英国游报价往往在两三万元以上,使得不少游客转而选择欧洲其他线路。天津市旅游业人士普遍反映,今年暑期欧洲游报名人数普遍有一成左右的增长,其中法国、意大利、荷兰等国家都是今年暑期游客关注的出游热点。

Since resources tight,The Olympic swimming often offer in Britain during the two or three ten thousand yuan of above,Have many visitors to choose the other lines。Tianjin travel industry generally reflected,This summer's tour of Europe generally enrolment about ten percent growth,Among them the French、Italy、The Netherlands and other countries are this summer tourists travel on a hot spot。

  除了欧洲线,今年天津市出境游的长短线报名情况都有所上涨。数据显示,截至8月1日,天津地区预订东南亚(含普吉岛)方向的游客较去年上涨33%左右,部分热卖线路国庆团期已经开售,这个预订期较往年提前了两周左右;日韩方向,由于日本缺席去年“暑期档”,今年赴日游出现了强势反弹,出游人数在去年基础上翻了2倍。

In addition to the European line,This year the length of the tianjin outbound tourist line condition signing up all had increased。Data shows,As of August 1,,Tianjin area reservation in southeast Asia(Including island of phuket)Direction of tourists increase of about 33% in a year,Part of the National Day group stage has best-selling line open sales,The booking period is ever had two weeks or so in advance;South Korea direction,Because the Japanese absent last year“The summer season”,This year, appear to swim rebounded strongly,Last year the number of travel in based on the 2 times over。

  

后奥运游价格最大降一半 The Olympic swimming biggest drop after the price in half

  英国游在暑期遇冷还有一个重要原因,那就是不少游客都铆着劲儿等待“后奥运游”的实惠行情。

British swimming in summer encounter cold and one important reason,That is a lot of tourists is waiting for the rivet“Olympic swim after”Benefits market。

  针对后奥运市场,旅游业已经推出不少英伦主题产品。例如,“后奥运英国全景+自由伦敦10日舒适团”等以后奥运为主题的产品,有两天自由时间体验盛会后的伦敦以及“伦敦写真摄影”、“英超球赛”等新产品;有些英国游团队还加入了可选的伦敦外拍写真摄影,资深摄影师、化妆师全天一对一拍摄服务等等。

On the Olympic Games market,Tourism has launched many British theme products。For example,“The panorama + free after British London 10, comfortable group”After waiting for the theme of the Olympic Games products,Two days after the event of free time experience and London“London portrait photography”、“Premiership game”And so on the new product;Some British swim team also joined the optional outside London photo shoot photography,Senior photographer、Makeup girl one-on-one shooting day service and so on。

  “目前已经有十多个奥运后的英国游团队成团,以8月下旬和9月份为主。”旅游行业人士透露,相对于奥运期间的价格,奥运后英国游报价明显下调30%到50%,从15000元到20000元不等,上海等地出发的伦敦自由行,价格甚至下降到最低6000多元的水平。

“At present there are more than ten of the Olympic Games after the British swim team dough,In late August and September to give priority to。”Tourism industry sources,Relative to the price of the period of the Olympic Games,After the Olympic Games offer British swimming markedly drop of 30% to 50%,From 15000 yuan to 20000 yuan,Shanghai on London free line,Even down to the lowest price 6000 yuan level。

  后奥运旅游产品甚至已经提前掀起了国庆游报名的高潮。“国庆期间的法、英、意等欧洲国家的报名现在已经提前进入高潮,虽然很多线路的具体价格还没确定,但预定线路的游客人数已经基本过半。”负责出境游自由行市场的张经理表示,除了英国游降价外,不少为看奥运放弃暑期游的游客也都选择了年假后置的度假方案。

The tourism products have even after a swim in advance the climax of the National Day。“During the National Day of the law、the、Italy and other European countries have now sign up in advance into climax,Although many lines of the specific price is uncertain,But the number of visitors to the book line has basically been more than half。”Responsible for outbound market free line manager zhang said,Besides Britain swim the price,Many see the Olympic swimming up for the summer tourists choose the annual leave or plans for our holiday。

  “目前游客主要预订9月份和"十一"国庆黄金周的产品,国庆的产品也已经预订了60%。”某旅游网站人士透露,今年售卖比较火爆的路线包括东欧线路、俄罗斯全景等。由于中俄旅游年的带动作用,暑期参加俄罗斯旅游的人数同比增长了一倍。

“At present main reserve in September and tourists"11"National Day golden week products,National Day of products is also has been booked 60%。”Some people said travel web sites,This year is the route of the sales hot line including eastern Europe、Russian panoramic, etc。Because the role in driving the costly between China and Russia,The number of tourists in the summer Russia grew a times。


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