记者了解到，所谓“微”旅游，是指短小的旅游，旅游者不需要去太远的地方，也不需要带太多的行装。他们很可能只是在某个陌生的城市体验下当地的风俗，抑或是去公园散散步、晒晒太阳。相对长线游，“微旅游”在形式上更具有随意性、灵活性等特点。旅游商家往往把原有固定的旅游产品改装成更多可选择的线路，旅游者可以自己选择“酒+景区”自助、自驾游，也可以跟团或者半自助游。区别于一般跟团、自助等旅游方式，“微旅游”更加注重旅游品质，往往成为都市白领休闲娱乐、缓解压力的首选旅游方式。

The reporter understands，The so-called“micro”tourism，Refers to the short trips，Tourists don't need to go far place，Also need not take too many things。They could have just in a strange city under experience the local customs，Or take a walk in the park、In the sun。Relatively long term swim，“Micro tourism”In terms of form is more freedom、Flexibility characteristics。Tourism businesses tend to the original fixed tourism products can be converted into a more choice of routes，Tourists can choose for yourselves“Wine + scenic spot”self-help、ZiJiaYou，Can also with group or half Tours。The difference between general with group、Self-service tourism way，“Micro tourism”Paying more attention to the quality of tourism，Often become city white-collar recreational entertainment、The first choice of tourism way to relieve stress。

　　同程网在暑期推出一批高质量“微旅游”产品，受到广大旅游者的好评，一些产品需求量同比翻倍增长。以暑期热门旅游城市上海为例，同程网推出的“周庄一日游”、“杭州西湖一日游”、“苏杭2日游”、“黄山登山2日游”等线路预订量最高。

In summer with cheng nets roll out a batch of high quality“Micro tourism”products，By the tourists received，Some products year-on-year growth in demand for double。With summer hot tourist city Shanghai as an example，With the launch of the process nets“Zhouzhuang day tour”、“Hangzhou west lake full day”、“Suzhou and hangzhou swimming 2,”、“Huangshan mountain climbing 2 day visit”YuDingLiang lines such as the highest。

　　暑期“微旅游”产品还包括自助游、半自助游。同程网COO吴剑告诉记者：“爱好“微旅游”的旅游者还会选择自己预订景区门票和酒店，自驾前往目的地，自己安排行程。还有一些直接预订当地景点门票，当天来回。自主安排行程会使整个旅游过程有更多的自主性。”

summer“Micro tourism”Products include Tours、Half a self-help。Coordination with cheng nets COO told reporters：“hobby“Micro tourism”Tourists will choose their tickets and hotel reservation scenic spot，Drive to the destination，Their arrangements。And some local attractions tickets booked directly，Day return。Independent travel arrangement will make the whole process have more autonomy tourism。”

　　此外，随着春节、劳动节、国庆、清明节等重要节日高速免费通行政策的出台。也将在一定程度上利好了以家庭为单位的“微旅游”的兴起。

In addition，With the Spring Festival、Labor day、National Day、Tomb-sweeping day, and other important festivals high-speed freeware password policy appearing。Will also be on certain level to the unit for good family“Micro tourism”The rise of the。

　　业内人士指出，随着人们生活水平的不断提高和旅游方式多样化的发展，“微旅游”模式很可能会成为一种趋势，旅游商家想要抢占“微”商机，需要在产品设计和品质上下功夫，个性化、高品质的特色旅游产品将能吸引“微”旅游者。

Industry insiders point，As people living standard rise ceaselessly and travel mode diversification development，“Micro tourism”Pattern is likely to become a trend，Tourism businesses want to race“micro”Business opportunities，In product design and quality to fluctuation kongfu，personalized、High quality special tourism products will be able to attract“micro”tourists。