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劲旅网发布7月份在线旅行商网站数据监测--亲稳舆论引导监测室
2012-08-07

  劲旅网讯,根据劲旅咨询-劲旅智库对Alexa最新数据统计结果显示,在2012年7月1日至31日一个月时间内,中国在线旅行商网站用户覆盖数排名前10位的网站分别是:携程旅行网、艺龙旅行网、同程网、途牛旅游网、芒果网、悠哉旅游网、驴妈妈旅游网、好易订旅游网、遨游网以及腾邦国际。

Giants network-,According to the giants consulting-giants for Alexa think-tank up-to-date statistics results are shown,On July 1, 2012 to 31, a month in time,China's online travel business web site users cover several top ten website is respectively:ctrip、Art dragon travel nets、With cheng nets、Road travel network cattle、Mango nets、Leisurely tourism nets、The donkey mother tourism nets、Good easy book travel nets、Traveling in the nets and went international bond。

  如图一所示,携程旅行网的用户覆盖数在在线旅行商网站中遥遥领先,艺龙旅行网紧随其后,同程网排名第三位,途牛旅游网、芒果网以及悠哉旅游网分列四到六位,驴妈妈旅游网、好易订旅游网、遨游网、腾邦国际排名七到十位;住哪网、铁友旅行网、旅程天下网排名十一到十三位,米胖网、快乐E行旅行网、梦之旅旅行网排名十四到十六位;逸行网、青芒果、旅游名店城、阳光旅行网、途家网排名十七到二十一位;苏宁易购商旅、周边游旅行网、锦江旅行、佰程旅行网、搜旅网、松果网分别排名二十二到二十八位。

As shown in figure one shows,Ctrip covering number of users in the online travel business web site is far ahead,Art dragon travel nets followed,With the third process nets ranking,Road travel network cattle、Mango nets and leisurely tourism nets placed four to six,The donkey mother tourism nets、Good easy book travel nets、Roam nets、The international rankings smoke seven to ten a;Live which nets、Iron friend travel nets、The nets eleventh journey to thirteen,M fat nets、Happy E do travel nets、Dream holiday travel nets ranking to 16 14;Escaped do nets、Green mango、Famous tourism city、Sunshine travel nets、Way home nets to the 21 a ranking 17;SuNingYi buy business、Peripheral swim travel nets、Jinjiang travel、Andrew cheng travel nets、Search brigade nets、Pinecone nets rank respectively the 22 to 28 bits。

  如图二所示,7月份携程旅行网的用户覆盖数为1130,艺龙旅行网为505,与携程网差距明显;同程网的用户覆盖数为422,途牛旅游网、芒果网、悠哉旅游网的用户覆盖数分别达到315、264和248。7月份用户覆盖数超过100的在线旅行商网站有10家,不到100的有18家,而搜旅网和松果网的用户覆盖数分别为8.2和7.4,和排名前三各网站差距巨大。

As shown in figure 2 shows,July ctrip user covering number for 1130,Art dragon travel network as 505,And the disparity between ctrip;The users with cheng nets covering number for 422,Road travel network cattle、Mango nets、Leisurely tourism nets user covering number to 315 respectively、264 and 248。In July, covering number more than 100 users online travel business websites have 10,Less than 100 have 18 home,And a search and pinecone nets users network covering number, 8.2 and 7.4, respectively,And the top three each website huge gap。

  相比较6月份,7月份有14家在线旅行商网站的用户覆盖数出现下滑,所占比例达到50%,携程旅行网、艺龙旅行网、同程网以及途牛旅游网等4家排名前四网站的用户覆盖数均出现下滑,环比分别下降8.13%、10.6%、10%和10.3%;下滑幅度最大的是旅程天下网,7月份其用户覆盖数为91,环比下降39.3%;7月份有7家在线旅行商网站的用户覆盖数出现上升,如芒果网、悠哉旅游网等等,其中上升幅度最大的是松果网,7月份其用户覆盖数为7.4,相比较6月份的3.9,环比增长89.7%。

Compared to June,July 14 home online travel business web site covering number declined,Proportion of up to 50%,ctrip、Art dragon travel nets、Process nets and with cattle tourism nets and road home the top four web site covering number are declined,Annulus comparing were down 8.13%、10.6%、10% and 10.3%;The largest amount of decline is the journey all the nets,In July, the user covering number for 91,Month-on-month drop 39.3%;July 7 home online travel business web site covering number appear to rise,Such as mango nets、Leisurely tourism nets, and so on,One of the biggest increase is pinecone nets,In July, the user for 7.4 covering number,Compared to the 3.9 in June,Annulus comparing growth of 89.7%。

  劲旅网分析认为,5成在线旅行商网站的用户覆盖数出现下滑,和本月整个在线旅游网站的用户覆盖数整体下滑相契合,加入暑期促销大战的旅游网站出现不同情况:携程的下滑幅度达8%,反观投入超8000万的芒果和悠哉,用户覆盖数环比增长均超过10%。劲旅咨询预测,随着在线旅游网站价格战的持续升级,对没有参与价格战的中小旅行商冲击是巨大的,随着大的OTA的价格逐渐趋向合理,在网站流量和市场份额上仍然会保有优势。

Giants nets analysis thinks,5 into online travel business web site covering number declined,And the whole online travel web site this month the user covering number which meets the overall decline,Join the summer promotion war travel web sites in different situation:The downturn in the range of 8% ctrip.com,In 80 million the mango and put into the leisurely,The user cover several annulus comparing growth by more than 10%。Giants, a consultancy, estimate,With online travel web sites of continual upgrading of a price war,For not participate in price wars of small and medium-sized travel business impact is huge,With the price of the OTA gradually incline to is reasonable,In web traffic and market share will still have the advantage。



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