奥运遭本土居民冷落中国消费者救驾奥运经济 The local residents left out by Chinese consumers JiuJia Olympic economy

　　中国消费者的消费能力不管到了哪个国家都备受“认可”。随着英国奥运会的旅游热潮，中国购物团又将购物的热火一路烧到英国，与那些认为“奥运会与我无关的”英国本土人相比，中国消费者的阔绰出手可谓“给力”。

Chinese consumer spending power to no matter which country are very“recognition”。Along with the British Olympic tourist boom，China shopping group and shopping heat burn all the way to the UK，And those who think“The Olympic Games has nothing to do with me”British BenTuRen compared，Chinese consumers shot beyond it“awesome”。

　　当地时间8月2日，英国政府公布了奥运第一周的旅游收入，全球游客在伦敦共花费4.45亿英镑。其中中国游客出手最为阔绰平均每笔消费高达203.04英镑(约人民币2030元)，比排名第二的阿联酋高出10%。伦敦街头到处可见“我们免税”等中文字样，整个伦敦都张开热情的臂膀，对钱包鼓鼓的中国游客十分热情。

Local time on August 2，The British government announced the first week of tourism revenue，Global tourists in London costs 445 million pounds。One Chinese tourists shot high average every pen most consumer as high as 203.04 pounds(Around 2030 yuan)，Than in the next the united Arab emirates 10% higher。The streets of London everywhere“We duty-free”Chinese words such as，The London open all their arms，Chinese tourists to the purse puffed out very enthusiastic。

　　英国旅游局负责中国事务的刘慧心在接受媒体采访时表示，中国游客对奢侈品的“狂爱”让英国人震惊。“去年圣诞节的打折季，中国人的购买力让英国人望而兴叹，英国媒体甚至创造了一个新名词叫做"北京镑"，也就是中国人所花的英镑。”

British tourism administration in charge of China policy LiuHuiXin is quoted in the media said，Chinese tourists to the luxury goods“Crazy love”Let the British shock。“Last Christmas season of the discount，The purchasing power of the Chinese people to Britain-and were left feeling useless，The British media even created a process called"Beijing pounds"，Also is the Chinese took pounds。”

　　据John Lewis一位发言人称，中国游客在其旗舰店的消费额比去年同期上涨了28%。有些品牌甚至专门雇佣普通话售货员，以满足奥运期间中国游客的需要。

John Lewis, according to a spokesman，Chinese tourists in its flagship store's consumption rising 28% more than the same period last year。Some brands and even special hiring mandarin salesman，In order to meet the needs of Chinese tourists during the Olympics。

　　而与之相较，由英国广播电台的抽样调查显示，有超过59%的英国人认为“奥运会与我无关”。甚至有400万英国人选择在奥运期间出国旅行，仅伦敦地区这一数字就达到近80万。而英国首相卡梅伦早先表示的“2012年伦敦奥运会将在未来4年给英国经济带来130亿英镑的增收。”恐怕需要更多的外来户完成。

Compared with，The BBC's sampling survey，More than 59% of British people think“The Olympic Games has nothing to do with me”。Even 4 million britons are selection in during the Olympic Games to travel abroad，The London area only the number to nearly 800000。And British prime minister Cameron said earlier“The London 2012 Olympic Games will be in the next four years to bring 13 billion pounds of the British economy income。”I'm afraid need more which completed。

疯狂欧洲消费抓住奢侈品低价最后的尾巴 Crazy European luxury consumption catch low last tail

　　说到中国消费者的欧洲火热消费，就不得不提到中国消费者对于欧洲奢侈品的钟爱。而消费者去欧洲购买奢侈品，往往因为长期存在的关税缘故，同一款奢侈品在海外的价格比在内地的价格一般要便宜40%。

Said to Chinese consumers of the European hot consumption，Have to mention Chinese consumers for European luxury list。And consumers to Europe to buy luxury goods，Because of the existence of long-term often because tariffs，The same paragraph in overseas prices luxury in mainland China in general to cheap price by 40%。

　　中国内地的奢侈品与海外地区存在巨大价差由来已久,这使很多中国人选择在海外购买奢侈品。贝恩咨询调查显示，中国消费者的奢侈品消费中，约六成为境外(包括港澳)消费。据境外旅游购物服务公司环球蓝联(Global Blue)统计，中国人每到欧洲、新加坡这样的地方进行一次出境购物游，都要花掉差不多1.1万欧元。

The Chinese mainland and overseas areas of luxury goods there is a huge price has a long history,This makes many Chinese selection in overseas buy luxury goods。Bernd consulting survey，Chinese consumers in the luxury consumption，About six become overseas(Including Hong Kong and Macao)consumption。According to foreign tourism shopping service company universal blue league(Global Blue)statistics，Chinese each to Europe、Singapore such a place on a exit shopping Tours，All will cost almost 11000 euros。

　　而据《华尔街日报》报道，国际知名品牌普拉达发言人表示，“如果欧元持续疲软，那么为了减少与中国的价差，我们可能会考虑将产品在欧洲的价格提高最多10%，当然我们不会提高在中国内地的价格。”此举对于广大的奢侈品迷来说不能不算是一个岌岌可危的消息，赶在售价提升之前尽量扫货成为了欧洲之旅必备的一战。

And according to《The Wall Street journal》report，The international famous brand prada spokesman said，“If the euro remains weak，So in order to reduce the price with China，We may consider will products in the price of Europe by up to 10%，Of course, we could not increase the price in mainland China。”The move for the luxury fans have to be a precarious news，Cast in the price of the goods as far as possible before ascension and became the European trip the necessary of world war I。

　　一位刚从英国归来的游客对中新网金融频道讲述其在英国购物经历时表示，在大型购物商场的门口都会有等待的中国顾客在想自己的同胞“借”护照：由于国际奢侈品对于购买数量的限制，所以需要“借”用其他人的名额来购买奢侈品产品，并以低于差价的价钱付给对方作为酬劳，此举足以显示中国消费者对于奢侈品牌的热衷程度。

A fresh from the return of the British tourists to Beijing financial channel about the shopping experience in Britain said，In large shopping mall there will be waiting at the door of the consumers in China to his fellow men“borrow”passport：Because the international luxury to buy the restrictions on the quantity，So we need to“borrow”With the number of others to buy luxury products，And the difference for less than the price paid to each other as a reward，The move enough to show that China consumer for luxury brand high degree。

　　如普拉达发言所传达的信息，奢饰品的涨价机制也是跟随市场机制，循序渐进的。欧洲奢饰品10%的上涨幅度，尚可以有利可图。一位国际代购达人林先生表示，目前中国与欧洲的奢侈品价差一般都在40%左右，所以会尽量选择在欧洲购买，在欧洲经济刺激的大前提下，在国外购买更有优势。但随着国外奢侈品价格的上涨，必定会压缩价差，只有当这种价差缩小至10%左右，也就是刚刚能弥补代购的成本的时候，更多的人才会选择在国内购买。

Such as prada speech's message，Excessive price mechanism is also follow the jewelry market mechanism，progressive。Europe have risen by 10% and jewelry，Fair to profitable。A: Mr. Lin said international to buy on sb，At present Chinese and European luxury goods generally about 40% in the price，So will try to choose in Europe to buy，In the context of the European economic stimulus，In the foreign buying more advantage。But with the foreign luxury prices，The price will be compressed，It is only when the spreads narrowed down to around 10%，Also is just can make up the cost of purchasing，More people will choose to be purchased in domestic market。

人民币贬值预期渐浓国外购买感觉资产“没缩水” The depreciation of RMB expected gradually thick feel assets purchase abroad“Didn't shrink”

　　连日来的人民币贬值和贬值预期也成为了消费者愿意出国购物的原因之一。随着近来几个月经济形势的走弱，外商在中国的直接投资不断减少，人民币继续遭受贬值压力。

Days of yuan depreciation and depreciation expected has become the consumers are willing to go abroad is one of the reasons for shopping。With the recent months weaker economic situation，Foreign direct investment in China continue to fall，RMB continues to suffer from depreciation pressure。

　　随着银行利率的不断下调和理财市场的不景气，部分消费者表示，与其让资产缩水，不如买一些不容易贬值的东西，而国外旅行和购物就成了相对不错的选择。国际代购林先生也对中新网金融频道表示，人民币贬值的预期也对消费者起到了一定的刺激作用，毕竟在外国购物基本采用刷卡来支付，不会觉得资产缩水的太过厉害。

Along with the bank interest rates cut and financial market continuously recession，Part of the consumer said，Rather than allowing assets shrink，As buy some not easy depreciation of the things，And foreign travel and shopping became relatively good choice。International purchasing Mr Lin also to Beijing financial channel said，The value of the yuan is expected to consumers also have certain stimulation，After all the foreign shopping basic credit card to pay for it，Don't feel too bad assets shrink。

　　除了购买奢侈品外，部分家底较为殷实的商家也纷纷把部分人民币资产转换成美元资产，由于感觉到我国经济目前相比从前不确定性加大，人民币贬值预期升温，持有部分美元资产又重新成为了资产的新配置方案。

In addition to buy luxury goods outside，Part of substantial business has also earned more in the part of the renminbi assets into dollar assets，Because our country economy at present was compared to feel more uncertainty，The depreciation of RMB is expected to heat up，Hold dollar assets and to be part of the new configuration of assets。

　　“过去习惯的人民币稳步升值或者小幅盘整的投资理念可能需要被修正。”新加坡华侨银行经济学家谢栋铭对人民币汇率的走势如此分析。他认为，“总体来看，此次人民币弱势持续的时间可能会超过以往，过去几个月的不正常走势也可能渐渐成为下半年的常态。”

“The past habits of RMB steady appreciation or small consolidation investment philosophy may need to be fixed。”Singapore overseas Chinese bank economists XieDongMing to the trend of the RMB exchange rate so analysis。He thinks，“overall，The last time the weak yuan may be more than ever，Over the last few months is not normal trend may also gradually become the norm of the second half。”