据悉，4月至7月，共有来自国内省份、城市、景区的16个旅游促销考察团抵达哈市，涉及海南省、宁夏回族自治区和大连、青岛、济南、南京、扬州、镇江、马鞍山、营口、葫芦岛等地。此外，日本新潟、韩国首尔地区和江原道3个旅游推介团也来到哈尔滨。据估算，平均约5天1个考察团来哈。这些促销考察团均是在没有接到哈尔滨方面邀请的情况下，自发地来哈尔滨推介考察旅游的。这些促销考察团来哈尔滨的目的除了招徕客源外，就是考察“迷人的哈尔滨之夏”文化旅游系列活动推出的各项旅游产品。

It is reported，April to July，Total from domestic provinces、city、The scenic spot 16 tourism marketing investigation group arrived in Harbin city，Involved in hainan province、The ningxia hui autonomous region and dalian、Qingdao、jinan、nanjing、yangzhou、zhenjiang、Ma on shan、yingkou、Huludao, etc。In addition，Japan's new lagoon、Seoul, South Korea region and JiangYuanDao three tourism promotion delegation also came to Harbin。According to estimation，An average of about five days a tour to ha。These sales promotion are all in an investigation group received no in Harbin invited，Spontaneously to promote tourism of Harbin investigation。These sales promotion to Harbin delegation in addition to attract tourists outside，Is investigation“Charming summer of Harbin”Cultural tourism series activities of the tourism product launch。

　　据了解，今年，哈尔滨市整合夏季旅游资源，推出“迷人的哈尔滨之夏”文化旅游系列活动。这是哈尔滨继冰雪节之后，创新打造的又一张城市名片。5月15日，哈尔滨市赴北京召开“迷人的哈尔滨之夏”活动新闻发布会，在首都引发了轰动。6月10日，盛大的开幕式再次把哈尔滨推向了全世界，国内外游客纷纷把目光投向了哈尔滨。哈尔滨陆续推出了中国·哈尔滨松花江湿地旅游文化节、中国·哈尔滨国际啤酒节、中国·哈尔滨经济贸易洽谈会等活动。此外，哈尔滨还陆续举办中国（哈尔滨）青少年动漫周、萧红文化节等百余项旅游、文化、体育、会展活动。

According to understand，This year，Harbin summer travel resources integration，launched“Charming summer of Harbin”Cultural tourism series of activities。This is after the ice and snow festival in Harbin，Innovation and create a city of card。May 15,，Harbin held in Beijing“Charming summer of Harbin”The activity news conference，In the capital, caused a sensation。June 10,，The opening ceremony of the grand again to the Harbin all over the world，Tourists at home and abroad are turning to Harbin。Harbin releasing the China Harbin songhua river wetland tourism culture festival、The China Harbin international、China Harbin economic and trade talks and other activities。In addition，Harbin is held in China（Harbin）Teenagers anime weeks、Xiao hong over cultural festival of tourism、culture、sports、Mice activities。

　　据介绍，目前哈市形成了大旅游、大市场的宣传格局，旅游营销实现了由重冬季向冬夏并举，由单一产品营销向城市营销，由政府主导宣传向政府企业联合宣传的转变。由于策划得力，哈市城市旅游形象不断提升，城市影响越来越大，“哈尔滨旅游”日益受到中外游客向往。“冰城夏都”旅游形象的国内外知晓率逐年攀升，达到了89.3%。产品的丰富和形象的提升，吸引了越来越多的外地考察团。这些由旅游部门和旅行社组成的考察团尤其青睐太阳岛、索菲亚教堂、中央大街、伏尔加庄园等景区景点。

According to introducing，At present the big tourism exploits the form、The big market in the promotion of the pattern，Tourism marketing realized by heavy winter to summer and winter，By a single product marketing to city marketing，Leading by the government to government propaganda enterprise joint propaganda transformation。Because planning capable，Harbin city urban tourism image promotion，The city has more and more influence，“Harbin tourism”Chinese and foreign tourists has been yearning。“XiaDou city”Tourism image awareness rising year by year at home and abroad，Up to 89.3% of the。The rich products and the image of ascension，Attracted more and more overseas tour。These by the tourism department and travel agency of the sun island of delegation especially favour、Sophia church、The central street、Volga manor, scenic spots。

　　据了解，在外地城市来哈考察的同时，哈市积极反向推介，播放哈尔滨旅游风光片，发放哈尔滨旅游宣传品，积极安排外地旅游促销团考察哈市旅游景点设施，为日后外地游客来哈尔滨奠定基础，从而达到借外地促销开发外地市场的目的。同时，哈市旅游局积极与郑州、大连、南京、青岛等外地旅游局签署战略合作协议，为哈市旅行社搭建拓展业务平台，以增加客源。

According to understand，In the field to study at the same time, the city，Actively promote exploits the reverse，Play Harbin tourism scenery program，Harbin tourism materials issue，Active travel CuXiaoTuan exploits the investigation from arrangement tourist facilities，For foreign tourists in the future to Harbin lay the foundation，Achieve sales promotion development by outside the purpose of nonlocal market。At the same time，Harbin city tourism bureau actively and zhengzhou、dalian、nanjing、Qingdao tourism from signed the strategic cooperative agreement，Travel for business expansion exploits the build platform，To increase the tourists。