据英国媒体报道，原本预期在奥运期间可能出现的大量游客和消费狂潮并未出现。相反，伦敦市中心的游客却比平时还稀少，东道主城市仿佛一座“幽灵城”。奥运开赛一周后，伦敦传统旅游区客流量比去年同期减少了11%，餐馆交易额下降了四成，剧院、电影院票房收入减少了30%，其中大英博物馆、伦敦塔等著名景点游客人数也减少了三成。

According to the British media reported，Originally expected during the Olympics may appear in a large number of tourists and consumption pogo did not appear。instead，The centre of London but tourists rarer than usual，The host city like a“Ghost city”。A week after the start of the Olympic Games，London's traditional tourist area traffic was 11% lower than the same period last year，The restaurant trading down forty percent，theatre、The cinema box office revenue by 30%，Among them the British museum、The tower of London, and other famous scenic spot of tourists also decreased thirty percent。

　　欧洲旅行社协会认为，不少游客听从伦敦交通部门的建议，在奥运会期间避免出入伦敦市中心，是导致游客人数大幅下滑的原因。酒店业也并未享受到此前预期的“最佳商机”，不少旅馆在奥运会开赛后仍然有不少空房，甚至还有一些旅店将闲置房间降价出售。

European travel service association said，Many visitors to London traffic recommendations，In the Olympic Games in central London to avoid，Is the number of visitors to the cause of the decline。The hotel industry did not enjoy to the expected“Best business opportunities”，Many hotels in the Olympic Games after kick-off there are still many vacant，And even some hotel will unused room are on sale。

　　然而，中国消费者却成为了英国奥运旅游业的一根救命稻草。英国政府在奥运期间的数据表明，奥运会第一周，中国游客的平均消费额就占据各国消费者榜首，成为奥运消费主力。这份报告称，中国游客的平均每笔消费额高达203.05英镑，比第二名阿联酋游客高出了近10%，可谓当之无愧的“消费冠军”。

however，Chinese consumers but became a British Olympic tourism life-saving straw。The British government in the Olympic Games, the data indicate，The first week of the Olympic Games，The average Chinese tourists took the top consumer spending all countries，Be the main consumption。The report says，The average Chinese tourists, each spending as much as 203.05 pounds，The second name than united Arab emirates tourists than the nearly 10%，The deserved it“Consumer champion”。

　　随着奥运尾声临近，英国旅游局已经开始着手准备“后奥运游”的推广。英格兰旅游局主管詹姆士·巴里斯福德表示，希望伦敦奥运会成为一个让世界人民了解伦敦的开始，并在一个较长的周期里造福英国旅游业。

With the end is near，British tourism administration had already begun to prepare“Olympic swim after”promotion。England tourism administration competent James and rhys ford said，Hope London Olympic Games as an opportunity to let the world know the beginning of people's London，And in the long cycle benefit the British tourism。