在价格战步步紧逼的背景下，在线旅游预订商携程旅行网开始寻求新的利润增长点。携程昨天宣布，与世界上客房销售量最大的网上酒店预订公司之一的Booking合作，正式推出海外酒店预订新平台，提供全球172个国家和地区超过20万家海外酒店预订服务。

In the price war break-neck background，Online travel book quotient ctrip began to seek for new profit growth point。Ctrip announced yesterday，And the world guest room sales of the largest online hotel bookings, one of the company Booking cooperation，Officially launched overseas hotel reservation new platform，Provide global 172 countries and regions more than 20 overseas hotel reservation service。

　　Booking公司成立于1996年，总部位于荷兰阿姆斯特丹，共有23.7万多家酒店。据介绍，携程与Booking的具体合作是双方后台对接，双方的呼叫中心能直接沟通，携程可以即时抓取Booking酒店数据并实时更新，包括Booking所提供酒店的信息展示、预订、支付和确认。

Booking the company was founded in 1996，Headquarters is located in Amsterdam, the Netherlands，More than 237000 hotels。According to introducing，Ctrip Booking and specific cooperation is both sides background butt，Both sides of the call center can direct communication，Ctrip can immediately grab Booking hotel data and real-time update，Including Booking hotel provided information display、reservation、Payment and confirm。

　　携程总裁兼首席执行官范敏表示，目前中国的出境游发展迅速，去年中国出境游达到7000多万人次，但由于语言、市场不熟悉等障碍使得客人自己预订海外酒店相对困难，携程与Booking的合作就可以很好地解决上述问题。

Ctrip President concurrently chief executive officer FanMin said，At present China's outbound tourism developed rapidly，Last year China's outbound tourism reached more than 7000 people，But as a result of language、Market is not familiar with obstacles make guests their overseas hotel reservation relatively difficult，Ctrip and Booking cooperation can well solve the above problem。

　　对于携程来说，在线预订机票、酒店曾经是赚钱的主要手段，然而在航空公司机票直销以及同类网站的挤压下，股价猛跌、市值大幅缩水，不得不展开价格战。这次与海外酒店资源合作，应该说是携程着眼未来的一个突破口，效果值得期待。

For for ctrip，Online booking the ticket、The hotel was the main method to make money，However, in the airline ticket marketing and similar web site under extrusion，Shares tumbled、Value slashed，Have to open price war。With the overseas hotel resources cooperation，It should be said that the ctrip look forward to the future of a breakthrough，Effect is worth looking forward to。

　　针对以上话题，经济之声特约评论员、著名文化旅游专家刘思敏发表了自己的评论。

In view of the above topic，The sound of economic special commentator、Famous cultural tourism experts LiuSiMin published their own comments。

携程为什么发展海外酒店？ Ctrip why development overseas hotel？

　　刘思敏：这是一次典型的强强联合，在国内预订业务上，携程目前仍然是龙头老大，他跟Booking合作拓展在海外的酒店预订，这是一种以强强联合为基础的战略选择，这个战略性的选择主要着眼于市场的扩展，而不是放弃国内的市场。

LiuSiMin：This is a typical the power-and-power union，In the domestic book business，Ctrip is still leading enterprise，He told Booking cooperation expanding overseas hotel reservation，This is a powerful combination on the basis of strategic choice，The strategic choice of the main focus on the expansion of the market，Instead of giving up the domestic market。

　　中国现在公民出境旅游是方兴未艾，增速非常快，今年我们的三大旅游市场入境旅游、国内旅游和出境旅游，入境旅游是下滑的，国内旅游增长很快，但是比国内旅游增长更快的是出境旅游。中国公民出境旅游，以前是以团队形式比较多，但是现在自助游、自由行的比重越来越大。

Chinese citizens outbound tourism is now is in the ascendant，Growth very fast，This year we three big tourist market inbound tourism、Domestic tourism and outbound tourism，Inbound tourism is declining，Domestic tourism is growing rapidly，But growing faster than domestic tourism is outbound tourism。Chinese citizens outbound tourism，Before the team more in form，But now self-help、Free done proportion is more and more big。

　　在这种前提下，作为在线旅游市场上比较有影响力的品牌，携程与国外的对手联合，提供一个更大的平台，不仅仅会拓展其在海外的业务，同时还有助于增强客户对携程的依赖，客户以后在国内订房的时候也会通过它。所以，我认为对于携程来讲，这是一个比较具有眼光的重大举措。

In this premise，As online travel market more influential brand，Ctrip and foreign rivals united，To provide a bigger platform，Not only will expand its overseas business，At the same time also helps to enhance customers for ctrip dependence，After customers in the domestic reservation time also will pass it。so，I think for ctrip speaking，This is a major move compared with the eye。

合作有没有潜在的风险？ Cooperation have potential risks？

　　刘思敏：虽然携程是在纳斯达克上市的公司，也就是一家国际化的公司，但是毕竟经营者、管理者，包括公司架构，可能跟Booking还是有很大的区别，他们之间的磨合，包括利益的分配，现在未必能解决得好。另外，中国的旅行市场现在蓬勃发展，Booking跟携程合作，肯定也是想进入中国市场。下一步一旦做起来，我相信还会在对接上存在一些矛盾，这些矛盾如果解决不好，这种合作能不能持久也就是个问题。

LiuSiMin：Although the electronic company is listed on the nasdaq，Also is an international company，But after all operators、managers，Including the company structure，With Booking may still has the very big difference，Between them the break-in，Including the distribution of interests，Now may not solve well。In addition，China's travel market is booming，Booking with ctrip cooperation，Sure is also want to enter the Chinese market。The next step once it，I believe that will be in the butt there are some contradictions，These contradictions if solve bad，This cooperation can be lasting also is a problem。

与国外平台合作，会不会成为国内其他在线旅游网站扩展业务的新热点？ Cooperation with foreign platform，Will not become the domestic other online travel website business expansion of the new hot spot？

　　刘思敏：这是完全有可能的。这次携程和Booking合作具有一定的排他性，也就是说艺龙、去哪儿网等，已经不可能跟Booking合作了。但是国际上还有Booking2、Booking3……，它们和艺龙、去哪儿网等的合作是可以的，也会成为一个趋势，因为大家都不愿意丢掉海外市场。

LiuSiMin：It is entirely possible。The electronic and Booking cooperation has certain exclusiveness，That is art dragon、Where to go and，Has been impossible Booking with the cooperation。But the international and Booking2、Booking3……，They and arts dragon、Where to go and cooperation can be，Will also become a trend，Because you don't want to lose the overseas market。