苏州的驴友们在户外俱乐部组织下穿越泰山后山。晓乾摄 Suzhou the donkey friends outdoors under club organization through reckoned mount tai。XiaoQian perturbation

　　暑假，正是年轻人出游的高峰，也是“驴友”们最活跃的季节。

Summer vacation，It is the peak of the young people to travel，Is also“LvYou”Are the most active in the season。

　　厌恶了“上车睡觉、下车拍照”的随团观光旅游方式，最近十年里，许多苏州人以“驴子”的方式体验真正的旅游。他们衣着朴实、背负大背包、摄影包，入乡随俗，与当地人密切打交道，获得更多的感受，旅行结束后，他们又以独特的视角把沿途记录的所见所闻，用相机、文字等方式展现在大家面前。他们的行走，简单而快乐。

Abhorred the“Get on sleep、Off photos”With the mass tourism way，In the recent ten years，Many a from suzhou to“The donkey”Way to experience the real tourism。They dress simple、Bear big backpack、Camera bag，Do in Rome as Rome does，With the local people dealing with closely，Get more experience，After the travel，They also with a unique view along the way and the record，With a camera、Characters, etc. To show in front of everyone。They walk，Simple and happy。

　　“驴友”可以是独行侠，更喜欢成群结队出行。为他们定做线路规划、提供后勤支援的就是户外俱乐部。越来越多的人加入“驴友”的行列，苏城的驴友俱乐部如雨后春笋般出现。他们的生存境况如何？驴友们的出行安全如何保障？户外运动要不要立法规范？政府如何有效监管？这些都是“驴时代”未尽的话题。

“LvYou”Can be a lone ranger，Prefer to travel in droves。For they made line planning、Provide logistics support is outdoor club。More and more people to join“LvYou”ranks，LvYou Sioux city club were springing up appear。Their survival circumstance？The donkey friends how to guarantee the safety of travel？Outdoor sports do you want legislation？The government how to effective supervision？These are“Donkey age”Unexhausted topic。

　

　户外俱乐部的玩法 Outdoor club play

　　户外运动是在自然场地举行的集体项目群，包括登山、攀岩、悬崖速降、在野外露营、野炊、定向运动、溪流、探险等项目，多数带有探险性，属于极限和亚极限运动，有很大的挑战性和刺激性。

Outdoor sports are in the natural site at the collective project group，Including mountain climbing、Rock climbing、Cliff downhill、In the wild camping、picnic、Directional movement、streams、Exploration project，Most with exploration sex，Belong to the limit and the extreme sports，A lot of challenging and irritation。

　　户外运动同时也是一种深度旅游，与传统旅行社线路相比，户外俱乐部很少会去成熟的景区景点，全程更贴近大自然和民风民俗；跟AA制的驴友召集相比，俱乐部有专业的人员设计线路、专业的领队和专门的组织。

Outdoor sports at the same time also is a kind of tourism，Compared with the traditional travel line，Outdoor club will do very little to mature tourist attractions，More close to the nature and folk customs；With AA system compared LvYou called，The club have professional personnel design line、Professional manager and specialized organization。

　　玩户外，有自己的游戏规则。大熊给记者介绍活动的大致流程为：俱乐部设计出一条线路，将其挂在论坛上，有意向的人可直接报名，这一过程是面向所有人开放的。随后，所有报名的人需参加一个见面会，根据线路的不同，对参与者有一定的要求。见面会上，俱乐部负责人和领队对线路进行详细的阐释，观察报名者的年龄、体力、经验等各方面的能力。对于自身能力无法达到线路需要的报名者，俱乐部会对其进行劝退。活动过程中，参与队员除承担自己的吃住行等方面的费用外，还需缴纳一定的管理费和领队费用，按照苏州行情，每人每天的管理费用在20元左右。活动过后，俱乐部一般会组织一个选片会，即一个小型的队员聚会，一起欣赏旅行照片、重温旅行记忆。

Play outdoor，Have their own rules of the game。Big reporter to introduce the general flow activities for：The club design a line，Will the hanging in BBS on，Interested person may direct registration，This process is an all open。then，All the people need to attend a meeting，According to the different line，Participants have certain requirements。session，Club directors and the leader of a line for detailed explanation，To observe the age of the applicants、physical、Experience and so on various aspects ability。For their own ability cannot reach line need applicants，The club will carry on the QuanTui。Activity process，Participate in players in addition to bear their own ChiZhuHang fees, etc，Still need to pay certain expenses and the cost，According to the suzhou market，The management fee per person a day in 20 yuan。After the activity，The club general will organize a will choose，That is a small player party，Enjoy together trip photos、Revive travel memory。

　　一个前景广阔的潜在市场 A promising potential market

　　百人调查，18人曾当驴友，7人参加过户外俱乐部

One hundred survey，18 people have when LvYou，Seven people have participated in outdoor club

　　为了更真实地还原苏州户外俱乐部的活动开展情况，调查记者专门利用电话与QQ，展开了一个百人规模的抽样调查。调查对象为长期居住在苏州的、年龄在20-45岁之间的中青年人群。调查的要点有两个：第一，是否有过驴友的生活体验；如果有，是参加的哪种类型；第二，如果有不确定地点的短途旅行计划，会选择哪种方式成行?旅行社组团、自驾游、背包客，参加驴友俱乐部。

In order to more truly reduction suzhou outdoor activity club development situation，Investigative reporter special use telephone and QQ，Launched a one hundred person of scale sampling survey。Respondents for long-term living in suzhou、The age is in 20-45 years old of the young and middle-aged people。The main points of the survey, there are two：The first，If there have been LvYou life experience；If there is，In which type is；The second，If there is not sure place short travel plans，Choose which way to go?Travel service group、leading、backpackers，To participate in LvYou club。

　　调查结果很让人欣喜。在调查对象中，有18人认为自己曾经为“驴子”，体验过“驴子”的生活。其中7人曾接触过户外俱乐部组织的活动。在旅游计划调查中，大家最能够接受的旅游方式是自驾游，40%以上的人选择短途自驾。愿意当背包客的，与参加驴友俱乐部的，都在10人左右。如果调查结果接近现实，那么仅仅苏州市区一地，潜在的“驴友”数量将以10万计。这是一个“藏着富矿”的巨大市场。

The results of the survey is make people happy。In the investigation object，There are 18 people think that he had to“The donkey”，experienced“The donkey”life。Seven people have been exposed to outdoor club organization's activities。In the travel plan in the investigation，Everybody's most can accept tourism way is leading，More than 40% of people choose short drive。Willing to be backpacker，And to participate in LvYou club，In about 10。If the result of the close to reality，So only a suzhou city，potential“LvYou”Quantity will be 100000 meter。This is a“Hiding rich ore”Huge market。

　　记者发现，苏州人对驴友、以及对驴友俱乐部的认知与接受程度较高。参加过户外俱乐部活动的人，往往成为忠实的拥趸。表示曾接触过户外俱乐部的7人中，仍有5人经常参加俱乐部活动。而未参加过户外运动的被调查者，对于户外运动大多有一种彷徨心态，一方面，他们很羡慕驴友那种自由自在的旅行方式；另一方面，囿于“驴友”的行程安排过于“自虐”，放弃了尝试，转而选择短途自驾游。目前，国内在线旅游服务平台已比较发达，出行者可以提前在网上订购房间与门票，使得个人自助游变得很风靡。网商的盛行，抢走户外俱乐部的一部分客源。

Reporter discovery，A from suzhou to LvYou、And to LvYou club cognition and high degree of accept。In outdoor club activities，Often become loyal fans。Said they had contact with outdoor club 7 people，There are still five people often to join the club activities。But not in outdoor sports of respondents，For outdoor sports mostly have a fluctuating mentality，On the one hand，They envied LvYou that free way to travel；On the other hand，Constrained by“LvYou”Travel arrangements too“From the nue”，Gave up the attempt，To choose leading short。At present，The domestic online travel service platform has comparatively developed，Travelers can advance online ordering room and tickets，Make personal self-help become very popular。To give him a popular，Outdoor club take part of the passengers。

　　未来很丰满，现实很骨感 The future is full，Reality very bone

　　户外俱乐部生存面临“四重门” Outdoor club facing survival“Four heavy door”

　　守着一个巨大的潜在市场，并不意味着苏州户外俱乐部都活得很滋润。

Keep a huge potential market，Does not mean that suzhou outdoor club live very moist。

　　不是旅行社，不是民间团体，不是公司，但又进行着商业运作。户外俱乐部究竟是个什么身份，让身处其中的俱乐部负责人们挺尴尬。从2003年左右起步至今，苏州的户外俱乐部们面临着不少困惑。

Not travel agency，Not folk groups，Not the company，But the commercial operation。Outdoor club what is what identity，Let in the club is responsible for people quite embarrassed。From 2003 years or so since start，Suzhou outdoor club are facing a lot of confusion。

　　2007年起，驴友“大熊”成立了大熊户外俱乐部，将户外运动这一爱好变成了事业。眼下，这个俱乐部已成为苏州最具规模的户外俱乐部之一，拥有了专门的办公室、自己的论坛和近8000个注册用户。然而，他接受记者采访时一再表示，事业危机重重，活得很辛苦。这究竟是谦辞，还是事实？

Since 2007，LvYou“big”Set up big outdoor club，The outdoor sports this hobby into a career。the，The club has become the largest outdoor suzhou one of the club，Have a special office、Their BBS and nearly 8000 registered users。however，He when accepting a reporter to interview repeatedly said，Career crisis of，Live very hard。Whether it is self depreciatory expression，Or facts？

　　成本危机：“吃不饱，饿不死”是普遍状态养个俱乐部运营，一年至少要10万元

Cost crisis：“Do not have enough to eat，Hungry die”Is a common condition to keep a club operations，One year at least 100000 yuan

　　对于户外俱乐部的生存状态，一位不愿透露姓名的俱乐部负责人介绍说，苏州目前较为正规、略有规模的户外俱乐部共有四五家，每家的经营状况都大致相同，只能用“吃不饱，饿不死”来形容。

For outdoor club's survival condition，One does not wish to disclose the name of the club directors said，Suzhou at present relatively normal、A little scale of outdoor club were four or five home，Every business in all roughly the same，Can only use“Do not have enough to eat，Hungry die”To describe。

　　按照大熊给我们算的账，他所在的俱乐部只有他一个专职领队，其余20多个领队均是兼职的。要维持俱乐部正常的运行，至少需要三方面的花费，一是他自己的工资、培训费用，以及20多个兼职领队的带队费用；二是租用的办公地点，也是大熊俱乐部大本营的房租，每月需1900元，一年就是22800元；三是活动中一些物品的消耗，如公用药品等等。每项均按最低标准计算，维持俱乐部运营一年需要10万元左右。

According to the great bear to give us calculate accounts，In his club only him a professional manager，The rest are more than 20 manager is part-time。To maintain the normal operation of the club，Needs at least three aspects of the cost，One is his own salary、Training cost，And more than 20 part-time team led the cost；The second is renting office，The club is also big home rent，Needs 1900 yuan a month，One year is 22800 yuan；The third is activities in the consumption of some items，Such as common drugs and so on。Each are according to the minimum standard calculation，Maintaining club operations a year need 100000 yuan。

　　俱乐部的收入则来自两个方面，一是每次活动中向每个队员收取的管理费用，二是俱乐部给企业做拓展训练以及定制线路获得的收入，较之管理费，这部分已经逐渐成为俱乐部的主要收入来源。“与2007年刚起步时相比，随着参与者和活动频次的增加，最近两年俱乐部的日子已经好过了不少，每年的进账和花费基本能够打个平手。现在俱乐部还只能负担我一个专职领队，再多了就负担不起了。”大熊说。

The club's income from the two aspects，One is in each event to every member collection management cost，The second is the club to the enterprise do expand training and custom line revenues，Than the management fee，This part has gradually become the club's main source of income。“And in 2007 compared to just started，With the increase of participants and activities frequency，Over the past two years the club's day is better than many，Each year the basic earnings and cost can be tied。Now the club also can only burden me a professional manager，More than a cannot afford the。”Bear said。

　　线路危机：夺线大战，强龙压不过地头蛇探线往往为景区景点“做嫁衣”

Line crisis：Line war took，A pressure but local villain grappling often for tourist attractions“Do bottom drawer”

　　“户外俱乐部都是在给未来的景区打工。”大熊对此很苦恼。

“Outdoor club is in to the future work scenic spot。”Bear this annoyed。

　　大熊从事这一行开始，设计过、走过的线路不计其数。经常出现的情况是，户外俱乐部发现了好线路，组织队员们去了之后，通过口口相传、在网络上发图发文等形式，吸引了越来越多的驴友来到这里。当地发现了商机，便会把这些地方发展成景区。“一旦这些地方成为了景点，我们就不会再走这条线路了。”大熊说。以徽杭古道为例，2008年以前，这里就是一条开放的古道，沿线景色不错，不少户外俱乐部会选择这条线路。走的人多了，当地在古道上造起了牌坊，设置了景区，便成为了成熟的景点。

Bear is engaged in this line began，designed、Through the line countless。Often appear situation is，Outdoor club found good line，Organization players went to the later，Through the mouth、On the network to send diagram outgoing mail and other forms，Attracted more and more LvYou came here。The local found business opportunities，Will these areas develop into scenic spot。“Once these places became the attractions，We won't go this line the。”Bear said。Hangzhou with badge path as an example，2008 years ago，Here is an open path，Scenery along the good，Many outdoor club will choose this line。Walk of person many，In the local path to build the memorial arch，Set the scenic spot，Became mature attractions。

　　遍布全国的户外线路是如何形成的？大熊这样解释：“对于玩户外的人来说，发现一条好线路的成就感，不亚于科学家发现一个真理。”如果说以前更多的是凭借自己的经验、热情在设计线路，那么现在更多的，则是依靠俱乐部之间的资源共享、交流线路。来自全国各地的朋友，会给大熊不同的灵感，想要一条安徽方向的新线路，他会联系安徽当地的俱乐部，说明自己的要求，想要登山、溯溪还是休闲游，当地俱乐部凭借自身的了解，会给出很多选择，根据他们给出的选项进行排列组合，就会形成一条新的线路。

All over the country outdoor line is how to form？Bear such explanations：“To play outdoor people，Find a good line of a sense of accomplishment，No less than scientists found a truth。”If before more is relying on their own experience、Enthusiasm in the design circuit，So now more，It is depend on the club's resources sharing between、Ac line。The friends from all over the country，Will give great bear different inspiration，Want to a direction of anhui new line，He will contact anhui local club，Explain their requirements，Want to climbing、Tracing the creek or leisure，Local clubs with their own understanding，Will give many choices，According to their given options for permutation and combination，Can form a new line。

　　资深驴友“马可”发现，近年来，一些地方政府，很希望各地的户外俱乐部前去探线。江西武功山、浙江宁海都曾专门针对驴友俱乐部搞促销活动。比如每年举行一次的武功山帐篷节，组织方不仅免去驴友俱乐部的门票，还专门做了许多探宝、抽奖活动。驴友俱乐部只要出个车费。在地方政府看来，在旅游这个行业中，驴友俱乐部的带动力相当强。驴友俱乐部探了线，几年后成熟了，立刻可以开发成有名的景点，而无须过多宣传推广投入。

Senior LvYou“mark”found，In recent years，Some local governments，Very hope around the outdoor club forward grappling。Jiangxi fighting skill mountain、Zhejiang ninghai have LvYou specifically for the club promotion activities。Such as held once a year of fighting skill mountain tent section，Organization party from not only LvYou club tickets，Also specially made many exploratory treasure、Lucky draw。LvYou club as long as a fare。In the local government looks，In the tourism industry in this，LvYou the club's driving force is quite strong。LvYou club ground the line，A few years later mature，Immediately can develop into a famous scenic spot，Without too much investment promotion。

　　人才危机：优秀领队成了稀缺资源兼职领队每天报酬为300元

Talents crisis：Excellent manager became scarce resources part-time manager reward every day for 300 yuan

　　“一个好的领队，比线路本身更重要。”对于领队的重要性，户外俱乐部的负责人们毫不吝啬夸奖之词。

“A good manager，More important than the line itself。”For the importance of the leader，Outdoor club is responsible for people not stingy praise word。

　　最近两个月，大熊一直挺遗憾。六七月份的呼伦贝尔大草原，野花盛放，景色十分迷人，如果这条线路能够成行，必定能吸引不少人参与。然而，找不到合适的领队，迟迟无法启程，眼见着就进入了八月，错过了草原最美丽的时候。“像呼伦贝尔这样的长线旅行，队员们的期望值都很高，对领队的要求也很高，俱乐部缺乏这方面的人才，只能忍痛放弃。”大熊说。

The last two months，Bear has been quite regret。Actually the copies of the hulunbuir prairie，Wildflower cheng fang，Scenery is very charming，If this line can go，Must be able to attract many people participate in。however，Couldn't find the right team leader，Slowly was unable to set out on a journey，Seeing it into August，Missed the grassland of the most beautiful time。“Like the hulunbuir such a long trip，The players are very high expectations，The leader of the requirement is high，The club the lack of talents，Only reluctantly give up。”Bear said。

　　户外领队，在执业资格中称为社会体育指导员，拿证的前提是，必须参加不低于七天以上的户外领队职业化培训，并通过野外生存、器械使用、装备、速降、攀岩、露营等实践训练，以及团队组织管理、户外风险管理、急救救护、无线电对讲等考核。实际上，俱乐部对领队的要求更高，除了户外运动的专业素养、体能以及经验外，还要求领队有很强的领导能力、沟通能力和组织协调能力，而具备所有这些能力的人，在其他行业中也能做得不错，获得丰厚的报酬和挺高的地位。由于户外俱乐部盈利模式单一，很难养得起这种人。

Outdoor manager，In the practice of social sports instructor qualification is called，Take card is the premise of，Must take no less than seven days more outdoor manager professional training，And through the field survival、Instrument use、equipment、downhill、Rock climbing、Practice training camp, etc，And team management、Outdoor risk management、Emergency rescue、Radio talkback and assessment。In fact，The club manager requirements higher，In addition to outdoor sports professional accomplishment、Physical fitness and the experience，It also requires the leader has a strong leadership、Communication and coordination skills，With all these skills，In other industries can do well，Get a rich reward and a high position。Due to the outdoor club profit model single，It is difficult to afford this kind of person。

　　实际户外活动中，很多的领队都是由一些所谓的“老驴”担任。据业内人士透露，按照苏州目前市场行情，短线旅行中，一个兼职领队一天能获得的报酬大约在300元左右。

The actual outdoor activities，Many leaders are made by some so-called“Old donkey”as。According to industry insiders revealed，According to the suzhou at present market，Short trips in，A part-time manager one day can get pay about 300 yuan。

　　安全危机：时时刻刻绷紧安全弦户外事故，人祸占85%

Safety crisis：Every minute tighten security string outdoor accident，Disasters accounted for 85%

　　最近几年，户外事故层出不穷，人为因素占有很大比重。户外风险一般分两种情况：人为因素、自然因素；实际上在以前出现的事故当中，人为因素占据85%以上。

In recent years，Outdoor accident emerge in endlessly，Human factors occupies a large proportion。Outdoor risk generally divide kind of case：Human factors、Natural factors；In fact in the past in the accident，Human factors accounted for more than 85%。

　　随着登山、探险等户外运动的火爆，现在似乎是什么人都敢组队进山。“随便在网上发个帖就能组织驴友进山，驾驶员、有经验的老驴友甚至QQ群也组队进山。”玩了8年户外的资深驴友马可“无奈”地说。

Along with the mountaineering、Exploration of the outdoor sports hot，Now, what seems to be the people dare to teams into。“Literally in the online send a post can organization LvYou into，driver、Have experience in the old LvYou even QQ group also into teams。”Play 8 years outdoor senior LvYou mark“but”To say。

　　户外俱乐部的无序化操作本身就给这项运动埋下了隐患。打开各大网站论坛，几乎都有户外活动论坛，每到周二时，户外俱乐部纷纷把户外活动召集令发帖公布出来，带上几个“老驴”当领队，租上几辆车就组队进山了。某户外俱乐部的兼职女领队就坦言，自己曾一次组织过四五辆大巴车，两百多人进山。一到周末，一个俱乐部组织七八十名驴友进浙江的山区很正常。

Outdoor club disordering operation itself to the sport the hidden trouble。Open the web BBS，Almost all have outdoor activities BBS，Every Tuesday when，Outdoor club in the outdoor activities call-up post published，With a few“Old donkey”When the leader，Rent on a few car is the team into。Some outdoor club part-time female manager is said，He had once organized a DaBaChe four or five，More than two hundred people into。A weekend，A club organization name the LvYou into zhejiang mountain is very normal。

　　苏州几家相对正规的俱乐部，会从四方面入手控制风险。一是，领队需要经过专业的培训，自身素质过硬，对线路有充分的把握。二是，筛选队员时，确保队员本身的能力与线路要求相匹配。三是，寻找当地熟悉情况的向导、司机陪同。四是，出发前购买保险，一旦出现危险，最大程度减少损失。“苏州业界，也曾出现过一些安全事故，好在并不严重，处理得还算顺利。”一位业内人士透露。

Suzhou several relatively regular club，From the four aspects of risk control。One is，The leader needs a professional training，Their own quality stands up to the most rigorous test，On line have full grasp。The second is，Screening when players，To ensure the team itself ability and line matching requirements。The third is，Look for local guide to familiar with the situation、The driver was accompanied by。The fourth is，Buy insurance before departure，Once appear dangerous，Minimize loss。“Suzhou industry，Appeared some safety accidents，Fortunately not serious，To deal with well enough。”A personage inside course of study has revealed。

　　今年6月，苏州户外运动开了一次行业协会筹备会，准备出台一些行业规定来规范这个新兴行业。

In June this year，Suzhou outdoor sport held a preparatory committee industry association，Ready to come some industry rules to regulate this emerging industry。

　　不转是等死，转型是找死？ Not turn is to die，Transformation is death？

　　户外俱乐部如何创造核心竞争力 Outdoor club how to create core competitiveness

　　近年来，面对越来越壮大的自驾游人群，户外俱乐部是否感觉到了威胁？大熊坦言，户外俱乐部旅行的核心优势尚在，自驾游无法取代。然而，尽管如此，要改变“吃不饱，饿不死”的业态，户外俱乐部的转型，已经是必经之路。

In recent years，Faced with a growing crowd navigator，Outdoor club will feel threatened？Bear said，Outdoor club travel core advantage is still in，Navigator can't replace。however，Even so，To change“Do not have enough to eat，Hungry die”Formats of，The transformation of outdoor club，Is the only way。

　　两大核心竞争优势：自然和团体

Two core competitive advantage：Nature and group

　　与自驾游相比，户外运动至少有两大核心优势。

Compared with leading，Outdoor sports at least two core advantage。

　　其一，与自然亲密接触，用自己的脚去丈量每一寸土地，将身体融入自然。零距离体验当地的民情民俗，放下原有的身份，用心去体会，这些，都是坐在车里所无法体验到的。其二，户外运动的团体力量，队员们从不认识到认识，从认识到熟悉，这本身就是一个美好的过程，需要队员们在行走中慢慢体会，经常是一次旅行下来，原本不认识的一群人就成了很好的朋友，这也是自驾游坐在车里所无法达到的。“户外是一剂"毒药"，许多人走了一次，就痴迷上了它，我自己早就深深地中了它的毒。”大熊说。据介绍，在苏州的户外圈子里，活跃着不少这样的人物：每年长线、短线的旅行总要走上几十次，只要时间、财力允许，他们就会背上背包，出发。“上我的论坛，每天都会看到新驴来报到，而许多老驴则会一次次参与，正是因为看到了这么多"中毒"的人，我才会这么看好这一行业，我相信，将来这条路将会越走越宽。”大熊说。

one，And natural intimate contact，Use your feet to measure every inch of the land，Will the body into the nature。Zero distance experience local customs，Put down the identity of the original，Work hard to realize，these，Are sitting in the car can't to experience。The second，Outdoor sports group strength，The players will never know to know，From understanding to familiar with，This in itself is a good process，Need the players in walking slowly in experience，Often is a journey down，Originally do not know of a group of people who became very good friends，This is leading in the car is unable to achieve。“Outdoor is a agent"poison"，Many people go a time，It is crazy，I would have deeply in its poison。”Bear said。According to introducing，In suzhou outdoor circles，Active many such people：Every year long term、Short trip always on a dozen times，As long as time、Resources allow，They will back backpack，start。“On my BBS，Every day can see a new donkey to report，And many old donkey will participate in time，It is because see so much"poisoning"people，I could be so good the industry，I believe that，The road in the future will be more walk more wide。”Bear said。

　　主打“玩虐”，同时优化线路吸引更多人群

main“Play abuse”，At the same time optimization line to attract more people

　　俱乐部经过六年的发展，大熊正不断探索，眼下他做得最多的，就是优化线路。户外的优势在于其参与度极高，体验性的东西很多。正因如此，它的舒适度降低不少，吃、住、行等方面随意性比较大，风餐露宿也有可能，圈内人称之为“玩虐”。这一点往往让不少人望而却步，而传统的旅行社，去的多是成熟景点，衣食住行各方面有保障，舒适度较高，体验性方面就比较差。

The club after six years of development，Bear is continuously explore，At the moment he did the most，Is optimization line。Outdoor advantage lies in its high participation，Experience a lot of things。Because of this，Its comfort to reduce a lot of，eat、live、Line etc optional sex is great，The wind and dew may also，Coterie called“Play abuse”。This often let many people flinch，While the traditional travel agency，Go to the scenic spot is a mature，Basic necessities all aspects is guaranteed，Comfort higher，Experience aspect is poor。

　　综合这两点，大熊对线路进行了优化，尤其是对一些周末的短线旅行，降低难度、增加舒适度和休闲性，尤其推出了一些适合亲子游、家庭游的线路。

Integrated the two，Bear on line are optimized，Especially for some weekend short trips，Reduce the difficulty、Increase the comfort and leisure，Especially introduced some suitable for parent-child swimming、Family travel route。

　　这种改进带来的最明显的结果，在于队员结构的变化。目前参与到俱乐部户外活动的队员中，女性比重增加到近70%，很大部分原因便在于近来推出的一些休闲游线路更受女性的青睐，如西塘、乌镇等古镇的休闲游，就很合她们的胃口。另外，队员年龄的跨度也在不断变化，小到几岁的孩子，大到60岁以上的老人，都可参加较为简单的线路。“不过我还是会坚持户外运动的主线不变，你看，我的队员中，80%以上是25岁至35岁的人，挑战技术要求较高、强度较大的线路，还是以热爱挑战的年轻男性为主。”大熊说。

It improves the most obvious results，Lies in the change of the structure of players。Currently involved in the club outdoor activities in the team，The proportion of women increased to nearly 70%，A part of the reason he is recently launched some leisure line are more the favour of women，Such as xitang、Such as the ancient town wuzhen leisure，It fits their appetite。In addition，Players age span have also changed，Small to several years old children，Big to 60 years or older，Can participate in the relatively simple line。“But I will still adhere to the outdoor sports's main unchanged，You see，My players in，More than 80% is 25 to 35 years old man，Challenge high technical requirements、Strength greater line，Or to love a challenge of young men give priority to。”Bear said。

　　做企业还是散客？“鱼和熊掌”难取舍

Do enterprise or individual traveler？“Fish and bear's paw”Difficult choices

　　户外俱乐部转型的另外一个方向则是承接企业的户外拓展训练、定制旅行等。近年来，这已成为苏州户外俱乐部赚钱的主要来源。

The transformation of outdoor club another direction is to undertake enterprise outdoor development training、Custom traveling。In recent years，This has become a suzhou outdoor club the main source of money。

　　每年，大熊所在的俱乐部都要为几十家企业做户外拓展训练，今年，他还为苏州一家知名的人力资源企业做了一单定制旅行，企业180多个员工，花两天时间游玩了楠溪江，效果不错。

Every year，The club has to bear for dozens of companies to do outdoor development training，This year，He also for suzhou a famous human resources enterprise do a single custom travel，Enterprise more than 180 employees，Spend two days to play the naxi river nowadays，Effect good。

　　业内人士坦言，针对企业做服务，收入当然更好些，但这毕竟需要一个接受的过程，眼下能接受的企业还很少。在苏州，这方面尚没有形成一条完整的产业链，在企业和俱乐部间牵线搭桥的，多是作为企业管理层的俱乐部会员。而企业业务的拓展也很艰难，户外俱乐部负责人多为发烧友，凭着一股热情起家，在市场营销方面缺乏经验，多靠着口口相传等原始方式进行推广传播。

The personage inside course of study said，For the enterprise to do service，Income of course better，But this after all need a accept process，Now can accept enterprise is little。In suzhou，This aspect is not formed a complete industrial chain，In the enterprise and the club matchmaking between the bridge，Much as enterprise management club members。And the expansion of business is also very difficult，Outdoor club directors for enthusiasts，With a stream of warm up from nothing，In the marketing lack of experience，Much of mouth, etc by original manner and popularization。

　　做企业业务，赚钱容易，但失去了户外旅行的大部分乐趣；做散客，队友们行走的过程十分享受，但很难赚钱。两者如何取舍、关系如何理顺？在采访中，几家俱乐部负责人都坦言：尚没有明确的概念，眼下两者都不能放，只能且行且看。

Do business，Make money easily，But lost outdoor travel most fun；Do individual traveler，His teammates walking process is very enjoy，But it's hard to make money。Both how to choose、Relations how to deal？In the interview，Several club directors are said：There is no clear concept，Now both can't put，Can and do and see。