记者从旅游主管部门和行业机构获悉，入秋以来，国内在线旅游价格战愈演愈烈，实力雄厚的主要旅游网站悉数登场，战火从酒店、机票预订蔓延到休闲度假产品这一新战场。价格战参与方，以主要旅游运营商领头，前所未有地提出“返现金等让利活动常态化”的口号，充分显示出以大众主导的国内散客，正成为旅游市场争夺焦点。平民最关心的价格，成为撬动这一市场的杠杆。

Reporters from the competent department of tourism and trade mechanism that，Since autumn，The domestic online travel price war intensified，Strength of the major tourist site in appearance，War from the hotel、Ticket reservation spread to leisure vacation product this new battlefield。Price war party，Main tourism operators to lead，Put forward unprecedented“Return cash benefits activities such as normalization”slogan，Fully shows the leading domestic individual traveler，Is becoming a focus for the tourism market。Civilians most concerned about the price，Be pry the market lever。

　　据悉，国内主要的在线旅游网站，几乎全都参与此次“价格战”。“送现金”“史上最大促销”等口号风起云涌。

It is reported，Domestic major online travel website，Almost all involved in this“Price war”。“Send cash”“The largest in the history of sales promotion”Slogans such as blustery。

　　目前我国国内游最大特色是大众平民化，平民大众最关心的是价格。中国旅游研究院2012年二季度全国游客满意度报告认为，二季度国内游客满意度比一季度下降，主要原因包括国内游客对旅游价格满意程度大幅下降。下半年主要不利因素，包括景区门票上涨等因素抑制国内旅游消费，居民消费意愿下降。因此，由大服务商率先降价值得期待。

At present our country domestic tourism biggest characteristic is the common common people，The common people most concerned about is the price。China's tourism research institute in 2012 in the second quarter of the national tourist satisfaction report says，In the second quarter of the domestic tourist satisfaction than quarter decline，The main reasons include domestic tourists to travel satisfaction with the price drop considerably。The second half of the main factors，Including scenic spot ticket prices factors inhibiting domestic tourism consumption，Consumer spending will fall。therefore，By large service take the lead in price cut is worth looking forward to。

　　业内人士指出，传统的价格战，多由中小旅行社发起，往往沦为质劣、价低、恶战；互联网时代，在线旅游企业也大都在融资后砸钱打价格战，但一味“烧钱”难以为继。与零团费、恶性价格战不同，今秋价格战有明显“市场洗牌”企图。如携程宣布要以市场份额、财务表现及5亿美元资金支持，“打一场真正的价格战”。国内所有主要旅游网站悉数参战，规模空前，用意明显。

The personage inside course of study points out that，The traditional price war，Many small and medium travel agency by the launch，Often become ZhiLie、Price low、set；The Internet age，Online travel companies are also mostly in financing throw money after the price war，But blindly“burn”unsustainable。And zero cost、Malignant price war is different，This autumn price war have obvious“Market shuffle”Attempt to。Such as electronic announced in market share、Financial performance and $500 million to support，“Play a game of real price war”。The domestic all the major tourist site in war，An unprecedented，Intention obvious。

　　目前国内针对散客的服务相对滞后：目的地交通出行不方便；大型散客集散中心不足；散客门票价格高；一日游市场混乱有各种猫腻；旅游宰客屡禁不绝……旅游发达国家经验表明，散客时代需要专业旅游机构的散客服务。资金雄厚的旅行商，通过目的地交通、当地游、门票、自驾租车等业务，以价格拼杀实现控制性布局，有助于通过市场机制淘汰低价团、强制购物等现象。一句话，就是以真金白银价格战，对市场进行清盘。

At present domestic according to individual traveler services relative lag：Destination transportation inconvenient；Large individual traveler distribution center shortage；Individual traveler ticket prices high；One-day tour market chaos, there are all kinds of foul play；Tourism LvJinBuJue rip off……Tourism experience shows that developed countries，Individual traveler times need professional travel agencies of the individual traveler services。With lots of money traveling salesman，Through the destination traffic、The local swimming、tickets、Drive car rental business，Price moving to realize controlling layout，Help through the market mechanism selection low group、Forced shopping wait for a phenomenon。word，Are the real gold and silver price war，The market with the liquidation。

　　中国旅游研究院院长戴斌指出，我们整个接待体系，饭店也好，旅行社也好，景区也好，车队也好，过去是围绕入境高端的市场做起来的，增长率一直保持低位增长，但供给保持高位增长，这就形成了巨大的产能过剩。而国内旅游人数从总的人数来讲是可以补进来，但是人均消费只有500来块钱，这是国情，是旅游业的业情。

China's tourism research institute President dai bin pointed out，Our whole reception system，Hotel or，Travel agency or，Scenic spot or，Team or，The past is around the entry high-end market do up，Growth rate has remained low growth，But supply remain high growth，This creates a huge overcapacity。And the number of domestic tourism from the toll speaking is can repair come in，But the per capita consumption only 500 dollars，This is the situation，Tourism industry is feeling。

　　戴斌还表示，目前大量散客成长起来，但传统旅游业能力没跟上。每年1亿多人次入境游，通过旅行社的仅15%左右；出境旅游通过旅行社的约25%。“最大问题是国内市场，不到6%是通过旅行社完成的旅游。市场需求的变化和相对滞后、传统的商业模式之间存在差距，给携程、易龙这样新兴旅游运营商留下空间。”

Dai bin also said，At present a large number of individual traveler grow up，But the traditional tourism has not kept pace with ability。Each year more than 100 million people facilities，Through the travel agency only 15% or so；Outbound travel through the travel agency about 25%。“The biggest problem is the domestic market，Less than 6% is through travel agency completed tourism。The change of market demand and the relative lag、The traditional business model there is a gap between，To electronic、YiLong this emerging tourism operators leave space。”

　　价格战的背后，是旅游市场散客化、网络化大趋势。据统计，在欧美国家，40%－50%休闲旅游通过线上预订，我国这个比例只有5%到10%。通过价格战，大旅行商目标是以5%的在线旅游市场，带起95%旅游大市场；以5%旅行社组团市场，启动95%散客市场。由大运营商发起价格战，“拼价格、拼品质”，放下“精英”“高端”身段，对大众而言不是坏事。当然，商业模式、产品好不好，正当价格竞争能否以“看不见的手”优胜劣汰，归根到底还是普通消费者说了算。

Price war behind the，Is the tourist market individual traveler change、Networked trend。According to the statistics，In the European and American countries，40% - 50% leisure tourism through the online booking，Our country the proportion only 5% to 10%。Through the price war，Big traveling salesman target is 5% of the online travel market，Take up 95% from a big tourist market；With 5% travel service group market，Start 95% individual traveler market。By large operators launch price war，“Spell price、Spell quality”，down“elite”“high-end”figure，The public is not bad。Of course，Business model、The product is good，Due to price competition can“The invisible hand”Superior bad discard，In the final analysis or ordinary consumers have the final say。