服务业地位日益凸显 Service industry increasingly prominent position

　　今年以来，国外针对“中国制造”的贸易摩擦时有发生，中国经济发展经历着从卖资源、卖产品向卖服务、卖文化的转型。在这种形势下，服务业地位日益凸显。有数据显示，“十二五”时期，我国的服务业比重有望超过45%，北京等地的服务业比重更高。“经过几十年高速发展，中国经济需要告别高投入、高消耗、高产出的增长模式，需要更加注重对环境的保护，对资源的可持续利用。”中国旅游协会休闲度假分会秘书长魏小安说，“从工业化社会到后工业化社会，其经济表现就是从制造业主导发展到服务业主导，"中国制造"创造了一个世界工厂，"中国服务"的目标则是创造一流的发展环境。”

Since this year，For foreign“Made in China”Trade friction happen from time to tome，China's economic development experience from selling resources、Selling products to sell service、Sell the transformation of culture。In this situation，Service industry increasingly prominent position。Data show，“1025”period，China's service sector is expected to more than 45%，Beijing, the proportion of service industry is higher。“Through decades of rapid development，The Chinese economy needs farewell high investment、High consumption、Yield growth pattern，Need to pay more attention to the protection of the environment，For the sustainable utilization of Marine resources。”China tourism association leisure vacation club secretary general WeiXiaoAn said，“From industrial society to the post-industrial society，Its economic performance is the leading development from manufacturing to service industry leading，"Made in China"Create a world factory，"China's service"Goal is to create first-class development environment。”

　　以北京为例，经过奥运经济的辉煌和国际金融危机的洗礼，今天的北京经济发展已经不再单纯追求增速，而是主动调控，更加注重发展速度、结构、质量和效益的协调。告别“房车”引擎后，北京正积极发展信息、商务、金融、旅游等现代服务业，尤其是旅游业等生活型服务业发展势头良好2011年接待入境旅游者520.4万人次，比上年增长6.2%；北京市旅游总收入3216.2亿元，同比增长16.2%。

For example Beijing，After the Olympic economy brilliant and international financial crisis baptism，Today's Beijing economic development has no longer simply the pursuit of growth，But active control，Pay more attention to development speed、structure、Quality and benefit coordination。farewell“Touring car”Engine after，Beijing is actively developing information、business、financial、Tourism and other modern service industry，Especially tourism life forms services have maintained a strong momentum in 2011 tourists will be able to enter 5.204 million person-time，A 6.2% increase from the previous year；Beijing tourism revenue of RMB 321.62 billion yuan，Year-on-year growth of 16.2%。

　　在首旅集团董事长段强看来，“中国服务”应包含两个方面的内涵：一是将价值链从单纯的生产环节继续向前和向后延伸，最大限度地获取商品贸易的增值性收益；二是通过提高品质、扩大规模，塑造中国服务业的优良品牌，构造服务贸易的核心竞争力。

In the Beijing capital tourism group chairman of the board section looks strong，“China's service”Should include two aspects：One is to put the value chain from the pure production links to continue forward and backward outspread，Maximum limit for trade in goods of value-added income；The second is through the improved quality、expansion，China's service industry shaping excellent brand，Structure of the core competitiveness of service trade。

以旅游为突破口 Use tourism as a breakthrough

　　在很多业内人士看来，旅游业是打造“中国服务”品牌的突破口。他们认为，旅游业是一个包含生产性服务、消费性服务以及公共服务的综合性产业，直接和间接影响的细分行业超过100个。经过多年发展，中国旅游业已经完成“赶”的阶段，下一步将进入“超”的阶段。从旅游设施等硬件看，中国并不落后，真正有差距的是软件，核心就是服务。

In a lot of the personage inside course of study looks，Tourism is to make“China's service”Brand the breach of the。They think，Tourism is a contains productive service、Consumer services and public service comprehensive industry，Direct and indirect influence the breakdown of the industry more than 100。After years of development，China's tourism industry has been completed“cast”stage，The next step will enter“super”stage。From the tourist facilities and other hardware to see，China does not lag behind，Truly have a gap is software，Core is service。

　　以旅游业为突破口的另一个原因是，国外旅游企业已经创造了一套成熟的商业模式和文化模式，中国企业可学习借鉴，创造出本土模式。

Tourism as a breakthrough in another reason is，Overseas travel enterprise has created a set of mature business model and cultural pattern，Chinese enterprises can learn from，Create a local mode。

　　全聚德总经理邢颖说：“"中国服务"首先是用心服务，把给别人提供服务当作最大的快乐，而不仅仅是语言、表情、动作、环境的标准化。”

Quanjude general manager XingYing said：“"China's service"First is the attentive service，To provide service to the others as the greatest happiness，Not just the language、expression、action、Environment standardization。”

一些瓶颈待突破 Some bottleneck for breakthrough

　　一个不可回避的现实是，被业内人士奉为圭臬的“用心服务”推广起来并不容易。从“中国制造”到“中国服务”，道路还很漫长。

An unavoidable, the reality is，The industry was schooled by“Attentively service”It is not easy to promote。from“Made in China”to“China's service”，There is still a long way。

　　中国旅游研究院院长戴斌说，长期以来，国内一直存在重生产、轻服务的观念。很多服务人员是因为无法进入“更好”的行业才无奈选择服务业，自认为低人一等。但在国外，服务者和被服务者认为彼此居于平等地位，服务业和其他行业一样，没有什么身份高低不同。因此，让提供服务的人更有尊严，是“中国服务”的追求。

China's tourism research institute President dai bin said，For a long time，Domestic, there has been a heavy production、Light service concept。A lot of service personnel because cannot enter“better”Industry just helpless choice services，Think oneself inferior to others。But in foreign，Server and server think each other in equal status，The services and other industries，No identity height different。therefore，Let the services of those more dignity，is“China's service”pursuit。

　　人员培训不足是“中国服务”发展面临的另一个瓶颈。段强说，国外酒店管理专业的老师往往由从事过酒店管理的经理过渡而来，而我们的旅游服务教育却是学院式的，教育与实践脱节的情况非常严重。

Personnel training is insufficient“China's service”Facing the development of the other a bottleneck。Period of strong said，Foreign hotel management professional teacher often engaged in hotel management by the manager of the transition and come，And our travel service education is academic，Education and practice disjointed situation is very serious。

　　接受记者采访的专家们认为，在国外，很多服务员可以一直工作到退休，但在国内，优秀服务人员流失率非常高，除非能将他们提拔到经理等管理职位。除了观念上的原因，收入过低是造成服务人员经常青黄不接的重要因素。

Accepting a reporter to interview of experts say，In foreign，A lot of waiters can always work until retirement，But in our country,，Excellent staff wastage rate is very high，Unless they can be promoted to manager management position。In addition to the idea of the reason，Low income is caused by the service personnel often temporary shortage of the important factors。

　　戴斌说，只有在体制、机制上创造良好的环境，才能鼓励一线服务人员将长期做服务工作视为职业目标。只有更多具备新观念、新技术的年轻人加入到服务业中来，“中国服务”才能有更美好的未来。

Dai bin said，Only in the system、Mechanism to create a good environment，To encourage a line service personnel will be long-term do service work shall be considered as occupational goals。Only more have new ideas、The new technology of young people to join the services in to，“China's service”To have a better future。