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万达投200亿北京建新品牌“文化旅游城”--亲民维稳网络舆情监测室
2012-08-27

  据媒体8月24日报道,万达集团董事长王健林于日前表示,公司将投资近200亿元在北京开发以文化旅游为主题的特色项目文化旅游城”,并作为万达创新的大品牌重点推广。 On August 24, according to media reports,Wanda group chairman of the board WangJianLin in said on Monday,The company will invest nearly 20 billion yuan in Beijing with the development of cultural tourism as the theme of the characteristic project“Culture travelocity”,And as wanda innovative brands key promotion。

  目前项目设计概念已基本完成,并已向北京市相关部门进行了汇报,预计明年春天正式开工。投资额与7月末开业的首个合作旅游项目长白山旅游度假区投资大致相当。

Currently, the project design concept has been completed,And has set up a file to the relevant departments for the report,Next year is expected to formally started in the spring。Investment and opening by the end of July the first cooperation tourism projects changbai mountain resort investment are roughly equal。

  据其介绍,文化旅游城是一个室内的“集大成”项目,依据北京气候特点设立,可以弥补北京春秋风沙大、冬季寒冷不适于户外观光等问题。但项目地点尚未确定。

According to its introduction,Cultural travelocity is a indoor“epitomize”project,According to the climate characteristics of Beijing set up,Can make up for the spring and autumn period and the Beijing big sand、Winter cold is not suitable for outdoor tourism problem。But the project site has not yet been established。

  据了解,王健林2010年首次将旅游地产定位为未来万达的支柱型产业,而万达集团相关负责人曾表示,集团在旅游地产方面的目标也是“行业第一”。另悉,今年7月,万达与携程签署战略合作协议,据此双方将共同开发国内高端旅游度假市场,而合作的首个项目为吉林长白山国际度假区项目。

It is understood,For the first time in 2010 WangJianLin will tourism real estate positioning for the future of wanda pillar industry,Wanda group and the relevant person in charge said,Group in tourism real estate of the target is also“Industry first”。since,July,Wanda and ctrip signed strategic cooperation agreement,According to the two sides will develop the domestic high-end tourist market,And cooperation in the first project for jilin changbai mountain international resort project。

  目前,万达还在大连、西双版纳、武汉、琅岐岛、武夷山等地投资开发度假村及文化旅游区,据业内人士估计,万达旅游地产规模已接近1700亿元。

At present,Wanda is still in dalian、xishuangbanna、wuhan、Koh larn s island、Wuyi mountain, investment in the development of resorts and cultural tourist area,According to industry estimates,Wanda tourism real estate scale already close to 170 billion yuan。


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