如此庞大的市场规模，对台湾的民航、铁路、公路、海上运输、宾馆饭店、餐饮、景区等接待设施提出了更高要求。这对台湾旅游业来说，是挑战更是机遇。

Such a large market size,For Taiwan's civil aviation/railway/highway/Maritime transport/Hotel hotel/catering/Scenic spots, such as reception facilities put forward higher requirements.The Taiwan for tourism,Is a challenge but also opportunities.

旅游拉动台湾多产业发展 Tourism pulling Taiwan many industry development

　　据国家旅游局最新统计：今年上半年，赴台旅游人数99万人次，同比增长66.5%，预计全年将有望突破200万人次。大陆游客目前约占台湾入境游客总数的30%，是台湾第一大客源市场。大陆赴台旅游人数从2008年开放时的35万人次增长至2011年的165万人次，年均增幅67%，4年累计近470万人次。

According to the national tourism administration latest statistics:In the first half of this year,To the Taiwan tourist number 990000 people,Year-on-year growth of 66.5%,Expected throughout the year is expected to exceed 2 million person-time.Mainland tourists now accounts for about 30% of the total number of tourists Taiwan entry,Is Taiwan's first big tourist market.The mainland tourists to Taiwan from 2008 open of 350000 growth in 2011 to 1.65 million people,At an average annual rate of 67%,4 years of accumulated nearly 4.7 million person-time.

　　两岸旅游交流合作拉动了旅游业及相关产业的发展。旅游已经成为两岸各行业交流合作中效果最显著的领头羊。据统计，4年来，大陆游客在台直接消费2022亿元新台币，有效拉动了岛内交通、零售、餐饮业等关联产业的发展。比如，台湾伴手礼凤梨酥，其产值已经从2007年20亿元新台币迅速增长到2011年的250亿元新台币。两岸旅游交流规模的扩大也带动了两岸航空业发展，从2008年开通初期的18班、13个航点，已经增加至2011年每周的558班、50个航点。

Cross-strait tourism exchange and cooperation to boosting the development of the tourism industry and related industries.Tourism industry has become the exchange and cooperation in the most significant effect of the leaders.According to the statistics,Four years,Mainland tourists in Taiwan direct spending $202.2 billion nt,Effective pull the traffic island/retail/Catering industry and the development of relevant industries.For example,Taiwan with hand rite pineapple cake,Its output value has from 2007 2 billion yuan nt $rapid growth in 2011 to $25 billion nt.Cross-strait tourism exchange of the enlargement of scale also contributed to the development of the aviation industry,From 2008 years of the early opening of the 18 class/13 waypoint,Has increased to 2011 weekly 558 class/50 waypoint.

　　根据台湾方面的规划，未来还将投入2800亿元新台币发展观光产业，民间投资旅游业的热潮持续加温。据悉，台湾在大陆设厂生产制造游艇等旅游装备取得实质性进展，企业数量不断增加，生产规模持续扩大，实现了两岸在该领域研发设计、市场需求方面的优势互补。

According to the planning in Taiwan,The future will also spent 280 billion yuan nt $for the development of tourism industry,Folk investment tourism boom continuous heating.It is reported,Taiwan in the mainland factories manufacturing yacht tourism equipment substantial progress,Enterprise quantity increase,Continue to expand the scale of production,To realize the development in this field design/The market demand of complementary advantages.

针对不同地域推出不同线路 According to different regional release different line

　　面对越来越多大陆游客的到访，台湾如何保持对大陆游客的吸引力，成为未来台湾旅游持续发展的关键问题。除了大陆游客熟悉的阿里山、日月潭、太鲁阁、台北故宫、101大厦等知名景点外，台湾正在针对大陆游客开发一些主题深度游，包括台湾四大节庆游（元宵节、美食节、温泉美食嘉年华和自行车节）、离岛（金门、妈祖、澎湖）风光游、十大观光小城游等，以改变大陆旅行团单一的8天走马观花式的环岛旅游产品。

Facing more and more mainland tourists visit,How to keep Taiwan to mainland tourists attraction,Become the future Taiwan tourism sustainable development the key problems.In addition to mainland tourists familiar alishan/Sun Moon Lake/taroko/Of the Palace Museum/101 building, and other well-known scenic spots outside,Taiwan is according to mainland tourists developing some theme depth vernier,Including Taiwan four festivals to swim(Lantern Festival/Food festival/Hot food carnival and bicycle section)/islands(The golden gate/mazu/penghu)Scenery tour/Ten tourist town swim, etc,In order to change the mainland tour single 8 days skim the surface type around the tourism products.

　　台湾海峡两岸观光旅游协会北京办事处主任杨瑞宗告诉记者，根据大陆各省区市在地理环境、人文风情、与台湾关系、游客偏好等存在的差别，台旅会正在面向不同省区市推出不同的线路。例如，广州和外国接触较早，居民生活水平较高，崇尚流行并喜好美食，因此对广州人推荐美食游、夜市游和台北、高雄都会时尚游。成都地处内陆，少数民族较多，又有三星堆古文化，因此向成都人推荐花东太平洋深度之旅和原乡部落之旅。南京与台湾关系密切，居民崇尚休闲，因此向他们推荐两蒋在台足迹探访之旅，以及深坑老街和木栅休闲之旅。福州与台湾具有密切的地缘关系，福建地区居民已多次赴金门骑自行车，因此推荐离岛风情之旅和自行车巡游之旅。还有针对天津推出的妈祖宗教文化之旅、“一府、二鹿、三艋舺”文化之旅；针对济南推出的台北台南孔庙之旅；针对西安推出的宗教文化之旅；针对南昌推出的茶叶蛋之旅等。

The Taiwan strait tourism association, director of the Beijing office YangRuiZong told reporters,According to the provincial mainland in geographical environment/Human amorous feelings/Relations with Taiwan/Tourists preference and so the difference exists,Taiwan trip will is facing different between provincial release different line.For example,Guangzhou and foreign contact earlier,Residents living level is higher,Advocating popular and be fond of food,Therefore for guangzhou people recommend food to swim/Night market to swim and Taipei/Geohiong (kaohsiung) will be the fashion to swim.Chengdu is located in the inland,Minority more,And the sanxingdui ancient culture,Therefore to chengdu people recommend flowers east Pacific depth trip and hometown tribal trip.Nanjing close relations with Taiwan,Residents advocate leisure,So they recommend to two Chiang footprint in Taiwan trip to visit,And a deep pit Lao CAI and paling leisure trip.Fuzhou and Taiwan has close geopolitical relations,Fujian area residents already many times to the golden gate ride a bike,It is therefore recommended that the islands amorous feelings trip and bicycle cruise trip.And according to the launch of the tianjin matsu religion culture trip/"A mansion/Two deer/3 the banga"Culture trip;According to the launch of the jinan trip to Taipei, tainan Confucius temple;According to xian launched religious culture trip;For the launch of the trip to tea, etc.

　　同时，随着个人游数量的不断增加，台湾推出了名为“台湾好行”的景点接驳服务，从各大景点附近的台铁、高铁站接送游客前往景点，每隔半小时或一小时发车。游客可以在接驳站购买车票和景点门票的套票，比单独买门票要便宜。目前，全台湾已推出9条路线，还有3条在规划中，覆盖全台所有主要景区。

At the same time,With the rising number of individual visit,Taiwan launched a name"Taiwan good line"Scenic spots connection service,From the major scenic spots nearby table iron/High MTR station shuttle tourists to visit scenic spots,Every half an hour or an hour start.Visitors can stand in connection to buy the ticket and the attractions tickets package,Buy cheaper than single tickets.At present,The whole Taiwan has launched nine route,There are 3 in the plan,Cover the whole table all major scenic spots.

让苏花公路成为安全公路 Let SuHua highway be safe highway

　　对于大陆媒体近期批评较多的台湾旅游质量、意外事故等问题，杨瑞宗坦言：台旅会坚持旅游质量管控，实施入境前行程审查、行程进行中进行稽查、事后查核旅客的反映，并对违规企业及导游人员进行处罚，以维护旅游质量。目前，全台游览车共有1.4万辆，大陆游客目前所使用游览车数量，仅约1500辆，故游览车的接待能量在可预见的未来尚无问题。

For mainland media recent criticism more Taiwan tourism quality/Problems such as an accident,YangRuiZong said:Taiwan trip will adhere to the tourism quality control,Implementation of the entry examination before travel/Stroke process for audit/After check passengers reflect,And the illegal enterprises and tour guide for punishment,In order to maintain the quality of tourism.At present,The whole table touring car a total of 14000 vehicles,Mainland tourists currently used touring car number,Only about 1500 cars,The touring car reception energy in the foreseeable future is no problem.

　　杨瑞宗强调说，大陆游客颇为关注的苏花公路及阿里山公路正在成为一条更为安全的道路。公路管理单位已在道路沿线增设道路实时影像系统、可变信息电子告示广告牌、区域行动服务系统等设施，以便在道路发生灾害时，在第一时间以简讯通知路人。并已在公路上设置临时避险设施，增设避难平台，设置紧急电话供紧急求援。在公路沿线增设抢灾进驻点，增加抢灾机具进驻点，设置管制哨等保全机制，并会同水土保持管理单位、林务管理单位共同制定大规模整治方案，以提高用路人安全。

YangRuiZong emphasized that,Mainland tourists rather focus on SuHua highway and alishan highway is becoming a more safe road.Highway management unit has set up a file in the road along the route additional road real-time image system/Variable information electronic bulletin billboards/Regional action service system and other facilities,In order to road during a disaster,In the first time to message notice passers-by.And has set up a file in the roads temporary hedge facilities,Add refuge platform,Set up an emergency call for emergency aid.Add in the road along the disaster in point,Increase the plague machines in point,Setting control tower and preservation mechanism,And in conjunction with soil and water conservation management unit/Forest management unit to establish large-scale renovation scheme,In order to improve the safety with stranger.