“到2015年全球老龄人口将达15亿人。2011年我国人口13.4亿，其中60岁以上人口占13%，已经超过1.8亿人，而且每年还以500万－800万的数量不断增加。相当一部分退休的老年人处于既有钱又有闲的阶段，正是旅游业的最大潜在客户群。据世界旅游和旅行理事会的调查结果显示，老年旅游占世界旅游市场的50%－60%，而我国还不到20%，老年市场大有可为。”于宁宁在接受采访时说，旅游企业必须顺应老龄化的趋势调整产品结构和营销方式，把握未来商机。

"By 2015 the global aging population will reach to 1.5 billion people.In 2011, a population of 1.34 billion,The 60 years old population accounts for 13%,Has more than 180 million people,And every year 5 million - 8 million is an increasing number of.Quite a number of retired old people in both rich and leisure stage,Tourism is the biggest potential customers.According to the world tourism and travel board survey shows,Old age tourist market of the world tourism 50% - 60%,And China is still less than 20%,Old market have a brilliant future."YuNingNing said in an interview,Tourism enterprises must conform to the trend of aging adjust product structure and marketing methods,Grasp the future business opportunities.

　　与此同时，IT化的浪潮、技术的革新会给旅游业带来深刻的变化，企业的运作效率将得到提高，运营模式将发生改变，旅游者的消费方式也将被引导向便捷性转变，自助服务的比重将大幅提高。云计算、物联网、下一代移动通讯等新技术在快速发展中，平板电脑、智能手机等移动终端也逐渐得以普及，2011年我国移动互联网增速居全球第一位，成为全球第二大应用市场，我国手机网民规模达3.56亿。“旅游企业要充分利用IT化水平的提高，来满足消费者变化的需求，并充分挖掘新的旅游消费增长点。”

meanwhile,IT turn the tide of/The innovation of technology will give tourism brings profound changes,Enterprise's operational efficiency will be improved,Operation mode will change,Tourists' consumption patterns will also be guided to convenience transformation,The proportion of self-service will increase.Cloud computing/Things networking/The next generation of mobile communication and other new technology in the fast developing,Tablet PC/Intelligent mobile terminal also gradually has gained popularity,In 2011, mobile Internet growth the world first,To become the world's second largest application market,Chinese mobile phone users scale up to 356 million."Tourism enterprises should make full use of IT to raise the level of change,To meet the demand of consumer change,And fully digging a new growth point of the tourism consumption."

　　她说，消费需求的变化。随着我国游客消费水平的提高、旅游经验的丰富，游客对旅游产品的要求也呈现多元化特点。旅游产品细分程度的要求不断提高；自由行产品所占比重不断加大；旅游产品朝深度游方向发展；凸显个性的定制游产品发展趋势较好；自驾游、邮轮也因为出游方式的独特性在市场上方兴未艾。因此，旅游企业要高度关注新型旅游需求的变化，保持产品开发、产品营销的不断创新，以满足多元化的服务需求。

She said,The change of consumption demand.Along with our country tourists to raise the level of consumption/Tourism experience rich,Visitors to tourism products requirements also presents the diversified characteristics.Tourism product segmentation degree of requirement enhances unceasingly;Freedom ride product increasing proportion;Tourism products to depth vernier direction;Highlight personality customization swim product development trend is good;leading/Cruise also because of the uniqueness of travel mode in the market is in the ascendant.therefore,Tourism enterprises should attach attention to the change of new tourism demand,Keep product development/Product marketing innovation,In order to meet the diversified service needs.

　　据介绍，2011年全国旅游总收入达到2.25万亿元，同比增长20%。国内旅游人数达26.4亿人次，同比增长13%，入境旅游人数1.35亿人次，同比增长1%，我国公民出境旅游7025万人次，同比增长22%，成为增长最快的业务类型。从规模上讲，我国出境市场已经是美国出境市场的1.2倍，日本的3.5陪。我国继成为世界最大的国内旅游市场后，现已成为世界最大的出境市场。目前我国出境旅游消费达690亿美元，仅次于美国和德国。

According to introducing,In 2011 the total tourist income reached 2.25 trillion yuan,Year-on-year growth of 20%.The number of domestic tourism to 2.64 billion people,Year-on-year growth of 13%,The number of inbound tourism 135 million people,Year-on-year growth of 1%,Chinese citizens outbound tourism 70.25 million person-time,Year-on-year growth of 22%,Become one of the faster growing business type.Speaking from the scale,Our country exit the market has been the United States outbound market 1.2 times,Japan's 3.5 accompany.After our country became the world's largest domestic tourism market,Has now become the world's largest outbound market.At present our country outbound tourism consumption of us $69 billion,After the United States and Germany.