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中国游客赴韩购物喜好变化 韩企盼新商机--亲民维稳网络舆情监测室
2012-09-14
据韩国《朝鲜日报》报道,在韩国乐天百货商店总店家电用品卖场,有中国游客经常购买的产品,那就是,韩国中小企业PN丰年生产的五花肉烤盘。卖场职员12日说:“因与喜爱油腻食品的中国人的饮食习惯十分吻合,中国游客每天购买的烤盘超过10个。”乐天百货商店和PN丰年方面计划,为充分利用从本月29日开始的中国国庆长假商机,将额外准备中国顾客专用产品。
According to South Korea[North Korea daily]reports,In South Korea lotte department store head office appliances stores,Have Chinese tourists often buy products,That is,South Korean small and medium-sized enterprise PN brine production pork belly pan.Store clerk 12 said:"With the love fat food of Chinese eating habits is very anastomosis,Chinese tourists buy every day the baking tray more than 10."Lotte department store and PN good year plan,To make full use of this month from 29 began to Chinese National Day long vacation business opportunities,Will additional ready to Chinese customers special products.
韩国旅游发展局等表示,今年中国中秋节和国庆节长假达8天。期间,来到韩国的中国游客(去年7万人)将比往年大幅增加,因此零售企业万分期待。零售业相关人士表示:“中国人认为韩国产品质量好,因此对于在不景气中面临困境的中小制造企业来说是一条新的生路。”
South Korea tourism board said, etc,This year China Mid-Autumn festival and National Day long vacation to 8 days.period,Chinese tourists came to Korea(Last year, 70000 people)Will increase than in previous years,Therefore retail enterprise very much looking forward to.Retail relevant personage says:"Chinese believe that South Korea products are of good quality,So in the slump faced with a difficult situation of small and medium-sized manufacturing enterprises, is a new path."
今年以来,中国游客的购物模式和以前有所不同。直到去年为止,中国游客主要购买的物品还是海外名牌,但从今年年初开始,韩国产品的购买量剧增。乐天免税店方面表示:“截至今年7月,韩国产品的销售额比1年前增加了40%。中国游客引领了韩国产品销售额的剧增。”
Since this year,Chinese tourists shopping patterns and different before.Until last year,Chinese tourists mainly purchases of goods or overseas famous brand,But from the beginning of this year,South Korean products increase purchases.Lotte duty free shop said:"So far this year July,South Korea product sales increased by 40% more than a year ago.Chinese tourists, leading the south Korean products sales increase."
中国游客经常购买的韩国产品包括集中于首尔明洞的平价化妆品店产品和电饭锅、榨汁机等各种中小企业生产的生活用品。今年上半年,福库电饭锅在免税店的销售额比去年增加了130%。在济州岛福库专卖店总销售额中,针对中国游客的特殊产品的销售额占50%。福库首席部长郑贤乔(音)表示:“新产品附带中文语音提示功能,而且对中国人喜爱的红色电饭锅进行促销活动。”
Chinese tourists often buy Korean products include focus on Seoul open hole parity cosmetics shop products and electric rice cooker/Juicers, etc. Various kinds of small and medium-sized enterprise production articles for daily use.In the first half of this year,F library electric rice cooker in the duty free shop sales increased by 130% than last year.In jeju f library store in total sales,According to Chinese tourists special product sales accounted for 50%.F library ZhengXianQiao chief minister(sound)said:"New products with Chinese voice prompt function,But also for the Chinese people like red rice cooker for promotional activities."
中小企业HUROM生产的榨汁机在中国游客中获得好口碑后,也成为来韩中国游客的“必买品”。今年7月,在中国最大的家电产品购物网站“京东商城”上,创下1.8亿韩元的销售额,并登上榨汁机单元销售额排行榜第2位。公司销售额也从去年的1800亿韩元增至今年的3000亿韩元以上。
Small and medium-sized enterprise HUROM production juice extractor in Chinese tourists get good reputation in after,Also be to HanZhongGuo tourists"Will buy goods".July,In China's largest home appliance shopping website"Jingdong mall"on,A record 180 million won sales,And the juice extractor unit sales the second list.The company sales of 180 billion won from last year to 300 billion this year more than won.
如果说家电产品通过优良品质获得中国游客的青睐,那么在生活用品方面,通过中国人所熟知的传统配方或符合中国人要求的商品展开了积极宣传和销售战略。
If the home appliance product through the fine quality won the favour of Chinese tourists,So in the articles for daily use aspects,Through the Chinese people have known as the traditional formula or conform to the requirements of the Chinese goods launched a positive publicity and marketing strategy.
中国游客王玉12日在首尔明洞购买了10包LG生活健康的传统配方卫生巾。她说:“含有传统生药材料,感觉很高档,对身体也有好处。”LG生活健康为了对防脱发十分关心的中国人,在中国游客经常光顾的大型超市传统配方洗发露“Reen 毛发加强护理”柜台旁竖立了写有“含古代皇室秘方的高性能防脱发洗发露”的中文介绍标牌。
Chinese tourists WangYu 12 in Seoul open hole bought 10 package LG life health of the traditional formula sanitary napkin.She said:"Contain traditional crude drugs material,Feel very high-grade,It's also good for your health."LG life health in order to prevent hair loss are very concerned about the Chinese,In the Chinese tourists often patronage is the big supermarket traditional formula shampoo"Reen hair strengthening nursing"The counter and setting the writing have"Including ancient royal secret recipe of high-performance prevent trichomadesis shampoo"Chinese introduce plate.
也有些产品是得益于韩流而受到中国游客的欢迎。Clean Wrap橡胶手套在仁川国际机场候机厅附近的易买得分洞仁川店成为畅销产品。据说,中国游客经常作为礼物一次就购买10双。易买得方面表示:“质量好,而且很多游客说在韩剧洗碗场面中经常看到所以买回去。”
Some products are benefited from the Korean wave by Chinese visitors welcome.Clean Wrap rubber gloves in inchon international airport terminal building nearby easy to buy scoring hole incheon shop be marketable products.It is said that,Chinese tourists often as gifts to buy a 10 double.Easy to buy said:"Good quality,And many tourists said in a Korean drama dishwashing scenes often see so buy to return."
中国游客经常购买的产品在中国市场也十分受欢迎。进军中国的电视购物企业CJ O Shopping共售出厨房用品企业Happy Call的1.4万套厨具(汤锅和煎锅),创下4.5亿韩元的销售额。CJ O Shopping常务沈长英(音)表示:“向中国市场推出中国游客在韩国经常购买的中小企业产品,正发挥出互相推动的效果。”
Chinese tourists often buy products in the Chinese market is also very popular.To enter the Chinese TV Shopping enterprise CJ O Shopping were sold kitchen supplies enterprise Happy Call 14000 sets of kitchen utensils(Stock pot and frying pan),A record 450 million won sales.The standing ShenChangYing CJ O Shopping(sound)said:"To the Chinese market in South Korea launched Chinese tourists who often purchase of small and medium-sized enterprise products,Is to play out the effect of promoting each other."
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