9月12日， 2012 中国旅游分销高峰论坛在上海举办，途家网CEO罗军先生受邀现场主题发言，解读全球度假租赁(Vacation Rental)模式对传统旅游行业带来的影响，引起与会者的强烈反响和共鸣。

On September 12,, 2012 China tourism distribution peak BBS held in Shanghai,Way home network CEO Mr. LuoJun invited the theme speech,Reading global holiday lease(Vacation Rental)The traditional mode of the impact of the tourism industry,The cause of the strong reaction and resonance.

度假租赁前景无限 途家备受关注 Vacation rental prospect infinite road concern about the house

　　论坛上，罗军先生首先分享了欧美度假租赁市场的数据：据统计，2010年美国及欧洲市场每年度假租赁业务的收入超过850亿美元，度假租赁行业与整体住宿业的收入比例在37%左右，有超过20%的业主是因为要出租才购买房产的。

BBS on,Mr. LuoJun first Shared the Europe and the United States holiday rental market data:According to the statistics,In 2010 the United States and the European market annual vacation rental business revenues of more than $85 billion,Vacation rental industry and the whole accommodation industry income ratio at around 37%,More than 20% of the owner because to rent to buy property.

　　然而在中国，由于房地产行业特性特别，旅游地空置不动产存量惊人。即便在旅游旺季，这些房产依然存在相当高的空置率，更不用谈旅游淡季了。这些房子景观优美、房型丰富、配套设施高档齐全，恰恰适合各种类型的旅游度假，这也是 “途家模式”备受旅游业界关注的重要原因。

However, in China,Due to the special characteristics of real estate industry,Sightseeing place vacant real estate stock amazing.Even in the tourist season,These real estate still exists quite high vacancy rate,More need not talk about the low tourist season.These houses a beautiful landscape/Room rich/High-grade complete supporting facilities,Just suitable for various types of tourism resort,This is "Way home mode"Tourism industry is the important reason for concern.

途家模式加速旅游市场细分 Way home mode accelerated tourism market segmentation

　　“途家模式”正是将这些旅游地闲置的不动产优化，以 “O2O”的方式将旅游地不动产增值服务和度假公寓租赁业务无缝结合，即为中国不动产经营管理提供了全新解决之道，同时，途家网在游客和业主之间搭起了一个诚信可靠、灵活透明的电子商务平台，为游客提供了标准化、高性价比的旅游度假住宿选择。

"Way home mode"It is these sightseeing place vacant property optimization,to "O2O"Way of tourism real estate value-added services and holiday apartment leasing business seamless combination,Is the Chinese real estate management provides a new solution,At the same time,Way home network in between tourists and owner put up a faithful and reliable/Flexible transparent e-commerce platform,Offers visitors the standardization/Cost-effective tourist accommodation choice.

　　旅游市场细分时代，途家整合多样的精品房源为各种家庭度假、主题度假、商务出行、团队旅游增添了更多温馨的居家体验，满足个性化深度旅游的需要。同时，途家领先的系统平台支持业主实现全国度假公寓、别墅的分享和交换入住。不论是业主亲友自住还是游客预订，全部提供高星级酒店标准布草。

Tourism market segmentation era,Way home integration variety of high-quality goods availability for a variety of a family holiday/Theme on holiday/Business travel/Team tourism added more warm home experience,To meet the needs of individualized tourism depth.At the same time,Way home leading system platform support to realize the national holiday apartment/Villa to share and exchange check-in.Whether the owner from friends and relatives living or tourists booking,All provide high star hotel standard linen.

　　途家CEO罗军先生指出：公司自去年12月上线以来，在探索中运营了将近一年的时间，途家业务已经遍布全国29个旅游目的地，各地不同的自然环境、风土人情、文化氛围等客观条件要求“途家模式”必须既有标准化又有特殊性。未来，是旅游市场需求日益多元的时代，如何满足用户需求，注重产品质量及服务品质提升才是度假租赁行业的生存之道，“服务为王”才是途家永恒不变的DNA。

Way home CEO Mr. LuoJun pointed out:Since the company since last December online,In the exploration operation for nearly a year's time,Way home business has spread all over the country and a tourist destination,Different local natural environment/Local conditions and customs/Cultural atmosphere and the objective requirements"Way home mode"Must both standardization and distinctness.The future,Is the tourist market demand increasing multiple times,How to satisfy the users' demand,Pay attention to product quality and service quality ascension is on vacation rental industry the way of existence,"Service for the king"Is the way home eternal DNA.

　　有业内人士称，从旅游行业发展趋势看，“O2O”模式的度假租赁(Vacation Rental)将会从根本上改变游客的消费方式和旅行提供商的经营方式，加速旅游度假的产品细分。

The personage inside course of study says,From the tourist industry development trend to see,"O2O"Mode holiday lease(Vacation Rental)Will fundamentally change the pattern of consumption and tourists travel the provider's mode of operation,Accelerated tourist product segmentation.

　途家房源储备惊人成行业巨头 Way home a huge jump in the reserves into industry giant

　　据途家网CEO罗军透露，途家网目前在线的房源有1万套，途家通过和世茂集团、龙湖集团、万达集团、招商地产、中航地产及遍布全国各地的开发企业合作，将他们建设的中高端房源托管给途家经营，目前已完成签约的房源近十万套，未来更有超过50万套的项目合作机会正在恰谈中。年轻的途家正在走上快速扩张之路。

According to the normal home network CEO LuoJun revealed,Way home network at present online houses have 10000 sets,Way home through the and shimao group/Longhu group/Wanda group/Investment real estate/Catic real estate and spread all over the development enterprise cooperation,Will they in the construction of high availability managed to normal home business,Has completed the signing of nearly sets of houses,The future is more than 500000 sets of project cooperation opportunities are in talks.Young way home on the road is rapid expansion.

　　演讲结束前，罗军先生现场分享了途家各地的精品房源实景。奢华的地中海建筑、古朴的徽式老宅、温馨的海景Loft、私密的独栋别墅……不仅让人联想到途家人的愿景：让不动产增值，与家一起旅行。

Before the end of the speech,Mr. LuoJun field to share the way around home boutique houses imaging.Luxury Mediterranean architecture/The emblem of of primitive simplicity is old curtilage type/Warm seascape Loft/Private single-family villas……Not only lets a person associate to normal family vision:Let the real estate value,And home travel together.