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涨不完的门票 看不起的风景--亲稳网络舆情监控室
2012-09-19

  在黄金周即将到来之时,四川省发改委将峨眉山景区门票调整为旺季185元,淡季110元,涨幅在18%~23%左右。而今年调价的瘦西湖景区门票价格最高涨幅达到了100%。今年将有一批景区的三年限涨令到期,届时又一轮涨价潮将来袭。而大批景区涨价的背后,是盈利模式单一、地方税收需要所致。(据9月18日《第一财经日报》) In the golden week is coming,Sichuan province development and reform commission will mount emei scenic spot ticket adjustment as the season is 185 yuan,Off-season 110 yuan,Increase in 18% ~ 23%.This year the price adjustment lake scenic area,The highest ticket price rise reached 100%.This year there will be a number of scenic spot three fixed number of year up to maturity,When another round of price tide attacks in the future.And a large number of scenic spot behind rise in price,Is the profit model of a single/Caused by local tax need.(On September 18, according to[The first financial daily])

  以三年为一周期的“限涨令”,原本是为了控制景区门票价格过快上涨,但在实际执行中,却异化成了“涨价令”。今年又逢“解禁年”,不少景区早已摩拳擦掌,迫不及待地推出调价方案,当然毫无例外均是上涨价格,而且幅度还不小,从20%-100%不等。但即便如此,景区还声称价格不高,显然门票价格是涨不到头的,而游客却越来越玩不起、看不起风景了。

With three years for a cycle"Limit up to",Was used to control the ticket prices rising too fast,But in the actual execution,But alienation became"Rise in price to".And this year every"Lift the ban years",Many scenic spots had anyway,Can't wait to launch price adjustment scheme,Of course without exception are rising prices,And amplitude is not small,Ranging from 20% to 100%.But even so,Scenic spot also claim that the price is not high,Obviously ticket price is to go up to no end in sight,And visitors are more and more cannot play/Look down on the scenery.

  据不完全统计,全国130家5A级景区中接近一半门票价格过百元,其中超过一成门票价格在200元以上。而一项调查显示,超过九成的网友可接受的5A级景区门票心理价位在100元以内,其中约有61%的网友认为门票价格应在60元以内,超过200元的门票则很少有人能接受。显然,现实与理想之间有很大的落差,昂贵的门票已成为广大游客不可承受之重,增加了公众出行旅游经济负担。

According to incomplete statistics,The nation's 130 5 a grade scenic area of nearly half ticket price one hundred yuan,More than ten percent of the tickets the price is in 200 yuan of above.And a survey,More than ninety percent of the net friend acceptable 5 a grade scenic spot ticket psychological price is within 100 yuan,About 61% of the netizens think tickets price should be within 60 yuan,More than 200 yuan tickets, few people can accept.obviously,Between the ideal and reality has a great gap,Expensive tickets has become the tourists shall not bear the heavy,Increase the public travel tourism economic burden.

  时下,很多地方政府将发展旅游经济列入规划之中,美其名曰环保经济、可持续发展、文化搭台经济唱戏,表面上看是非常重视旅游经济开发,但具体落实下去之后,总有一些地方会异化成“门票经济”。景区对门票收入的依赖过重,不仅反映在门票价格畸高上,门票收入占总收入之比过高也体现了这一问题。比如峨眉山景区上市15年后,其门票和索道收入依然占到公司总收入的63%左右,而宾馆酒店服务收入仅占到23% ,从门票经济到度假经济的转型并不顺利,这也是国内景区的通病。

nowadays,Many local governments will be included in the planning of the development of tourism economy,Beauty it yue environmental protection economy/Sustainable development/Culture DaTai act in an opera in economy,On the surface is attaches great importance to the tourism economic development,But the specific implement after down,There is always some places will alienation into"Tickets economic".Scenic spot for tickets income depends on the overweight,Not only reflected in the excessively high price of tickets,The ratio of the ticket income accounted for high also reflected this problem.Such as mount emei scenic area listed 15 years later,The tickets and cableway income still account for about 63% of the company income,And hotel service income accounted for only 23% ,Tickets to the holiday economy from the transformation of economy is not smooth,This is the common fault of the domestic scenic spots.

  与之相反的,则是同为5A级景区的西湖自2003年推行的免票模式。过去近十年里,西湖相继取消130多个景点的门票,占景点总数的70%以上;免费开放的景区面积,达到2000多公顷。西湖免票后游客大量增加,游人逗留时间延长,带动了周边餐饮、旅馆、零售等多个行业的效益提升,到2011年,杭州市旅游总收入已达到1191亿元,是2003年的近4倍。两种模式的差异对比,哪种更利于长远发展,显然毋庸讳言。

The opposite,It is the same for the 5 a level scenic spots of west lake since 2003 the implementation of the free mode.In the past nearly ten years,The west lake have cancelled more than 130 attractions tickets,Accounted for more than 70% of the total number of scenic spots;Free and open scenic area,More than 2000 hectares.The west lake after free ticket of increasing the amount of visitors,Visitors to stay for a longer time,Drive the surrounding catering/hotel/Retail and other industries benefit ascension,By 2011,Hangzhou has a total tourist income reached 119.1 billion yuan,Is 2003 years of nearly four times.Two kinds of model of difference contrast,Which is more advantageous to the long-term development,Obviously needless to say.

  “门票经济”加重旅游支出负担,迫使游客减少停留时间和其它支出,致使当地旅游收入单一,获益链条太少,难以促进本地旅游经济的发展。因此,各地政府应转变发展思路,围绕景区做文章,大力拓展旅游相关周边产业,逐步摆脱“门票经济”。这样即便在门票价格降低之后,也会因其它方面收入提高而获益更多,从而迈向更有发展空间的度假型经济。显然,让公众游得起、玩得起,实在是“一箭多雕”的好事情。

"Tickets economic"Aggravated tourism expenditure,Forcing visitors reduce residence time and other expenditures,The local tourism income single,Chain too little benefit,To promote the development of local tourism economy.therefore,Local governments should change development,Around a scenic spot,Vigorously develop tourism related peripheral industry,Gradually get rid of"Tickets economic".So even in ticket prices after lower,Due to the other aspects of income increase and more benefit,Thus towards more development space unrestrained economic.obviously,Let the public to swim up/Had up,Is really"An arrow carved more than"Good things.


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