8月9日上午，济南市物价局召开灵岩寺景区门票价格调整听证会，20位听证会参加人各抒己见。其中多人认为，只有提高景区知名度和游客量，在景区管理上多下工夫，让景区融入整个济南乃至山东旅游的发展链条，才是解决景区困境的根本之道。

August 9, morning，LingYanSi scenic spot of the bureau of jinan city held a hearing of the price adjustment，20 a hearing to some people。Many of them think，Only to improve visibility and tourist scenic spot，In the scenic spot, more efforts in management，Let the scenic spot embracing all the development of tourism in shandong jinan and chain，Solve the scenic spot dilemma is the fundamental way。

“入不敷出”就得涨价？ “Make ends meet”Will prices？

　　“一听景区要涨价，作为消费者，心理上首先是不愿接受，但一看物价部门提供的材料，似乎涨价理由很充分，又找不到反驳的理由。”在灵岩寺景区门票价格调整听证会上，听证会参加人、济南市人大代表梁凡一语道出心声。

“A listen to scenic spot to price increases，As a consumer，The first psychological first refused to accept it，But a look at price departments to provide materials，Seems to be the reason is full price，And find the reason retort。”In LingYanSi scenic spot price adjustment on tickets for a hearing，Hearings to people、Jinan city people's congress to represent the LiangFan one expresses feelings。

　　《关于调整灵岩寺门票价格的听证方案》显示：“根据济南市物价局对灵岩寺景区2009年至2011年三年运营成本监审，除去政府投入资金外，灵岩寺三年平均门票成本达63.19元/人次，加上税金达66.7元/人次。目前，灵岩寺景区在职和退休职工220人，职工年均收入1.2万元，远低于济南市平均工资标准水平。”

《The price of LingYanSi about adjusting the hearing scheme》shows：“According to the bureau of jinan city to LingYanSi scenic area 2009 to 2011 three years operation cost of the prison to audit，Remove the government money，LingYanSi three years average ticket cost up to $63.19 / people，Plus tax up to 66.7 yuan/people。At present，LingYanSi scenic spot on-the-job and retired worker 220 people，Worker with an average annual income of 12000 yuan，Jinan is far lower than the average wage standard level。”

　　“灵岩寺风景区的主要收入包括门票收入、导游收入、停车场收入以及其他经营收入(餐饮、住宿、会议接待)等，其中80%以上的经济收入来自景区门票。”灵岩寺管理委员会负责人说，近年来，随着人工费用、管理费用及材料价格的不断上升，现行门票价格难以补偿运营成本，已不能满足日益增长的文物古迹保护维修资金需要，景区的正常运营陷入困境。

“LingYanSi scenic spot of main income includes tickets income、Guide income、Parking lot income and other business income(catering、accommodation、Conference reception)etc，Over 80% of them economic income comes from tickets for scenic spot。”LingYanSi management committee chief said，In recent years，As artificial cost、Management fees and material price has been rising，Tickets for the current price is compensation operation cost，Already can't meet the increasing cultural relics protection maintenance funds need，Scenic spot normal operations in trouble。

　　根据规定，列入政府定价、政府指导价的游览参观点，同一门票价格上调频率不得低于3年，一次提价幅度不得超过原票价的35%。“灵岩寺门票现行价格是由济南市物价局2003年制定的，这一标准已经执行了9年。此次拟调价的幅度为33%。”济南市物价局副局长张明兰表示，此次门票价格调整方案符合相关规定的要求。

According to the regulation，Included in the government pricing、Guided by the government of the CanGuanDian tour，The same ticket price shall not be less than 3 years raise frequency，A rate of price increases of 35% of the ticket price shall not exceed。“LingYanSi tickets current price is set in 2003 by the bureau of jinan city，The standards have been executed nine years。The refiners to the rate of 33%。”Jinan, deputy director of the bureau of ZhangMingLan said，The ticket price adjustment scheme in accordance with the relevant requirements。

　　“入不敷出就得涨价吗？”听证会参加人、消费者代表张娜明确表示不赞同调价。她认为景区单纯依靠门票涨价维持经营，而不是从管理上找问题、下工夫，无异于慢性自杀。

“Will prices make ends meet？”Hearings to people、Consumer representatives ZhangNa made clear it will not agree with pricing。She think scenic area only depend upon the ticket prices to maintain business，Not from management to find the problem、efforts，Is chronic suicide。

　　听证会参加人、济南市人大代表傅强律师也认为，门票调整应该暂缓，经营者研究市场才是当务之急。

Hearings to people、Jinan city people's congress to represent the degree students fu qiang lawyer also think，Tickets adjustment should be suspended，Research market operators is imperative。

收支逆差游客买单？ The current-account deficit tourists？

　　同灵岩寺一样，景区的涨价公告中，往往都会罗列一大堆“收支逆差”的因由。“综合分析景区提价，物价上涨带来成本增加的原因倒在其次，景区自身体制不顺造成的经营机制不活才是主因。”沂水县政府顾问范春生告诉记者，在上世纪80年代，80%的优质资源都被划给了政府职能部门或国有单位，现在大部分国有旅游景区还属于事业单位，市场主体不到位，很难利用市场机制融资，门票收入成为支付景区人员工资、维护改善景区设施、增加旅游项目的主要经费来源。

LingYanSi with as，Scenic spot prices in the announcement，It usually listed a lot of“Balance of payments deficit”justification。“Comprehensive analysis scenic spot prices，Rising prices bring cost the reasons for the growth of the fall in the second，Scenic spot their own system caused by not the management mechanism of not to live is the primary。”FanChunSheng yishui county government adviser told reporters，In the 1980 s，80% of high quality resources are cross gave the functions of the government sector or the state-owned units，Now most of the state-owned traveling scenic area also belongs to the business unit，The market main body does not reach the designated position，It is difficult to use market mechanisms financing，Tickets income be pay scenic area personnel salary、Maintenance improve scenic area facilities、Increase tourism projects in the main sources of funds。

　　我省现有的5个5A级景区也都不同程度地面临着上述情况。按照相关规定，泰山和“三孔”的票价核准属省物价局管理。其他景区的定价权则归由地方管理。

In the existing 5 5 A grade scenic spot are different degree facing the above situation。According to the relevant provisions，Mount tai and“Three holes”Approval of the bureau of the ticket price of province management。Other scenic area belong to determine the price of by local management。

　　记者从泰山管委会了解到，从2008年至2010年，泰山门票总收入6.97亿元，办公运转、人员工资及森林防火、文物维修等保护管理支出达到8.56亿元，收支逆差1.59亿元。而泰山现行旺季125元、淡季100元的票价，于2007年4月29日执行从未调整过。

Reporters from mount taishan the ac to understand，From 2008 to 2010，Mount tai ticket revenue of RMB 697 million yuan，Office operation、Personnel salary and forest fire prevention、Cultural relics protection maintenance management spending up to 856 million yuan，Balance of payments deficit of 159 million yuan。The current season and mount tai is 125 yuan、The fare of $100 off-season，On April 29, 2007 executive never adjusted。

　　“又一个三年马上到期，我们也想动(票价)，但是现在太敏感，先放放吧。”泰山管委会一位工作人员对记者说。

“Another three years due immediately，We also want to move(fares)，But now, it's too sensitive，To put it。”Mount taishan the ac a staff told reporters。

　　从2002年至2012年，蓬莱阁景区的门票跳了“两级”，先是2009年从70元到100元，2012年从100元涨到140元。崂山景区一直是自收自支单位，自称投入负债5亿元，门票自2001年到2010年先后调了三次。

From 2002 to 2012，Penglai pavilion tickets for the scenic area jumped“Two levels of”，First 2009 years from 70 yuan to 100 yuan，2012 from 100 yuan to 140 yuan rise。Laoshan scenic area has been close to raise an unit，Claim $500 million in debt，Tickets from 2001 to 2010 has transferred three times。

　　山东大学旅游系主任王德刚说，景区日常支出、建设投入等，都要向门票伸手，涨价自然成为一种必然现象。要从根本上解决问题，必须推动由门票经济向旅游经济转变。

Shandong university head of department of tourism WangDeGang said，Scenic spot daily spending、Construction investment, etc，All want to put out his hand to the ticket，Prices natural phenomenon has become a necessity。To basically solve problems，Must promote tickets to the tourism economy by economic change。

经营不善涨价“解套”？ Poor management of prices“Solution to cover”？

　　经营亏损，使出门票涨价的招数就能扭转乾坤吗？

Operating losses，Use the move of the tickets prices can change course？

　　“为了这次听证会，我特意去灵岩寺景区实地考察了一下，游客很少，可以用"门庭冷落车马稀"来形容。”听证会参加人王健不无担心地说，现在低价位都没有人气，涨价后客流量会不会更受影响呢？

“In order to this hearing，I have to LingYanSi scenic spot a field trip，Visitors seldom，Can use"Switched left out in the cold and briefly"To describe。”Hearing people worry about the ground jian in May said，Low price are no people now，After prices will it be more affected passengers？

　　“客流量少，导致收入少，景区就无法对基础设施进行大的投入，又必然导致基础设施落后，进而降低对游客的吸引力，最终结果又返回到收入减少的起点，如此造成一个恶性循环。”听证会参加人马国康认为，单纯地提高票价不是灵丹妙药，也许会适得其反，让景区在困境中越陷越深、积重难返。

“Passenger less，Lead to less income，Scenic spot can't to infrastructure to big input，And will lead to infrastructure backwardness，And then reduce the attraction for visitors，Final results and return to the starting point of the income decrease，So make a vicious cycle。”Hearing people in Cornwall, countries that，Simply not raise ticket prices, "he said，May backfire，Let the scenic area in difficulties deeper、persistent。

　　听证会参加人郑伟是济南市政协委员表示，灵岩寺景区应当借鉴优秀的现代企业管理经验，建立完善的现代企业管理制度，从制度上保证景区的良性运行。

Hearing people ZhengWei in jinan city is the Chinese people's political consultative conference said，LingYanSi scenic area should adopt excellent modern enterprise management experience，Established the perfect modern enterprise management system，From the system guarantee of the scenic spot benign operation。

　　此外，灵岩寺景区目前的基础设施配套情况也存在许多问题，没有公交直达使得交通不便。消费者李晓龙说，在听证会举行前，他曾去灵岩寺景区调研，但是他发现在通往景区的道路上许多指示牌所指的方向都是错误的。

In addition，LingYanSi scenic spot the current infrastructure supporting conditions there are many issues，No bus to make the traffic inconvenience。Consumer LiXiaoLong said，In a hearing before，He had to go to LingYanSi scenic spot investigation，But he found on the road to the scenic spot in the direction of the many signs referring to are all wrong。

　　在本土的知名度不大，对外界的宣传也跟不上，灵岩寺一直不瘟不火，3年的待客量只有37万人次，平均每年12万人次，还不及趵突泉一个黄金周的客流量。济南国信旅行社的张晓国说，“游泰山不游灵岩不成游”，从带团经验看，这几年地接的客人，凡是去过灵岩寺的，都感觉那里的自然文化禀赋非常好，但是周边的服务设施跟不上，不能接团餐，客房不够住，时间久了，灵岩寺这个经典景区就逐渐淡出了旅行社视线，最终从济泰曲黄金旅游线中舍掉了这个“点”。

In the local visibility is not big，On the outside of propaganda also can't keep up，LingYanSi have been tepid，3 years of only 370000 people of hospitality，An average of 120000 people every year，Also as a golden week BaoTuQuan volume。Jinan travel agency expressed ZhangXiaoGuo said，“YouTaiShan don't swim not swim resentments”，With a tour group from experience to see，This years to meet guests，All have been to LingYanSi，Feel the natural culture endowment there is very good，But the perimeter of the service facilities can't keep up，Can't answer the group meal，Living room is not enough，Time is long，LingYanSi this classic scenic area gradually faded out of a travel agency view，Finally has LvYouXian gold from Thai song in dropped this up“point”。

　　有多位听证会参加人认为，灵岩寺的未来，重在根据目前的市场变化，准确定位深度开发的方向，从发展佛教文化、休闲文化入手，转型升级为休闲度假区域。

Many people think in hearing，LingYanSi future，According to the current market on change，Accurate positioning the depth development direction，From the development of buddhist culture、Leisure culture of，For the transformation and upgrading of leisure vacation area。

　　今年“五一”前，省旅游局针对景点票价高企问题进行调研后认为，门票价格偏高将会直接降低山东旅游的整体竞争力。有关专家也认为，鉴于目前社会各界对景区票价高度关注的实际情况，重点景区票价应保持相对稳定，建议有关部门暂缓受理景区调价方案。另外，城市公园等公益性旅游景区，应加快降低或取消门票门槛的推进力度，率先还“公”于民。

This year“May 1”before，Provincial tourism bureau for spots fares high problem that investigation，Ticket price is on the high side will be in direct reduce the overall competitiveness of shandong travel。Experts also say that，In view of the community to scenic spots fares to the actual situation of high attention，The key scenic ticket prices should maintain relative stability，Suggestion department concerned accepts the suspension of the scenic spot pricing scheme。In addition，The city parks and other public welfare traveling scenic area，Should speed up the lower or cancel the ticket threshold efforts，Takes the lead in also“male”In the people。