奥运开赛一周后，伦敦传统旅游区客流量比去年同期减少了11%，餐馆交易额下降了四成，剧院、电影院票房收入减少了30%，其中大英博物馆、伦敦塔等著名景点游客人数也减少了三成。

A week after the start of the Olympic Games，London's traditional tourist area traffic was 11% lower than the same period last year，The restaurant trading down forty percent，theatre、The cinema box office revenue by 30%，Among them the British museum、The tower of London, and other famous scenic spot of tourists also decreased thirty percent。

　　欧洲旅行社协会认为，不少游客听从伦敦交通部门的建议，在奥运会期间避免出入市中心，这是导致游客人数大幅下滑的原因。

European travel service association said，Many visitors to London traffic recommendations，In the Olympic Games in downtown to avoid，This is the number of visitors to the cause of the decline。

　　英国政府此前过多的宣传，夸大了奥运会对英国旅游业的推动作用。这样的信号致使一些商家推高了价格，或增加了供给，结果却导致供过于求，惨淡收场。

The British government had too much publicity，Exaggerated the Olympic Games to British tourism role。Such a signal that some businesses push up prices，Or increase supply，But the results led to supply exceeds demand，Gloomy end。

　　然而，中国消费者却成为了英国奥运旅游业的一根救命稻草。英国政府在奥运期间的数据表明，奥运会第一周，中国游客的平均消费额就占据各国消费者榜首，成为奥运消费主力。

however，Chinese consumers but became a British Olympic tourism life-saving straw。The British government in the Olympic Games, the data indicate，The first week of the Olympic Games，The average Chinese tourists took the top consumer spending all countries，Be the main consumption。

　　随着奥运尾声临近，英国旅游局已经开始着手准备“后奥运游”的推广。英格兰旅游局主管詹姆士·巴里斯福德表示，希望伦敦奥运会成为一个让世界人民了解伦敦的开始，并在一个较长的周期里造福英国旅游业。

With the end is near，British tourism administration had already begun to prepare“Olympic swim after”promotion。England tourism administration competent James and rhys ford said，Hope London Olympic Games as an opportunity to let the world know the beginning of people's London，And in the long cycle benefit the British tourism。