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钓鱼岛事件对中国旅游业影响有限--亲稳舆论引导监测室
2012-09-21

  2012年9月3日,日本中央政府与钓鱼岛所谓“岛主”展开正式“购岛”谈判,日本政府准备出价20.5亿日元对钓鱼岛实施“国有化”。

September 3, 2012,The Japanese government and the diaoyu islands"Island main"An official"Purchase island"negotiations,The Japanese government ready to offer 2.05 billion yen for implementation of the diaoyu islands"nationalization".

  这一“购岛”闹剧激发了中国人的民族义愤,在中国政府强烈谴责日本侵犯我国领土主权的同时,各地民众也开始纷纷抗议日本“购岛”。目前很多本打算去日本旅游的游客开始退团,更有部分旅行社主动暂停日本游。钓鱼岛事件开始对中日旅游服务贸易产生影响

this"Purchase island"Farce inspired the Chinese national indignation,The Chinese government strongly condemns the Japanese infringe upon our territory sovereignty at the same time,People everywhere are also began to protest against Japan"Purchase island".At present a lot of this going to Japan tourist visitors began to withdraw from the youth league,More part of the travel agencies active suspension Japan to swim.Diaoyu islands event began to the tourism service trade impact.

 

 中国旅游市场受钓鱼岛事件影响有限 China's tourism market by the diaoyu islands event limited impact

  虽然钓鱼岛事件将会严重影响中国对日本的出入境旅游,但是其对中国整个旅游市场的影响是非常有限的。这主要体现在:

Although the diaoyu islands event will seriously affect China inbound and outbound tourism to Japan,But on the whole China's tourist market's influence is very limited.This is mainly embodied in:

  1、中国旅游市场由国内游主导。从中国旅游市场的结构来看,国内旅游占据绝对主导地位,出境旅游和入境过夜旅游人数仅占旅游总人数的5%,2011年我国入境旅游和出境旅游人数分别为5758.07万人次和7025万人次,仅占我国旅游总人数的2%和3%。在旅游收入方面,2011年国内旅游收入贡献超过85%,而国际旅游收入仅占旅游总收入13.79%,为30.94亿元。

1/China's tourism market by leading domestic tourism.From the structure of China's tourism market to see,Domestic tourism occupy a dominant position,Outbound tourism and entry for the night of tourists accounted for only 5% of the total number of tourism,In 2011, the number of inbound tourism and outbound tourism respectively for 57.5807 million people and 70.25 million people,Accounted for only 2% of the total number of travel of our country and 3%.In tourism revenue,In 2011, domestic tourism income contribution more than 85%,And international tourism income accounted for only 13.79% of the total tourism revenue,For 3.094 billion yuan.

  2、2011年来自日本的游客规模约为365.82万人次,仅占我国入境游客总量的2.7%,而占我国入境过夜旅游人数也仅6.7%,因此我们认为此次钓鱼岛事件对我国入境旅游市场影响非常有限。

2/2011 visitors from Japan scale of about 3.6582 million people,China accounts for only 2.7% of the total entry visitors,But in our country the number of entry for the night tour is only 6.7%,So we think the diaoyu islands event to our country inbound tourism market influence is very limited.

  3、赴日游客占我国出境游人数不足4%。从出境旅游市场占比来看,赴日旅游游客量约为196.89万人次,占我国5739万人次的年出境游客市场规模的比重非常小,仅约为3.4%,再考虑到旅游“替代效应”,我们认为钓鱼岛事件对出境游市场影响非常小。

3/Visitors to Japan accounted for less than 4% in the number of outbound tourism.From the outbound tourism market accounted for more than to see,Travel to Japan -- representing about 1.9689 million people,In the year of 57.39 million person-times outbound tourist market size proportion is very small,Only about 3.4%,Consider to tourism"Substitution effect",We think diaoyu islands event for outbound tourism market influence is very small.

  4、国内旅游市场基本无影响。国内游主要是由国内经济状况,居民收入水平以及旅游政策等决定,钓鱼岛事件对其基本无影响。

4/Domestic tourism market basic no effect.Inbound tourism is mainly by the domestic economic situation,The income level of resident and tourism policy decision,Diaoyu islands events on its basic no effect.

  

钓鱼岛事件对我国旅游上市公司影响不大 Diaoyu islands event to our country listed tourism companies the impact is not big

  我国大部分旅游上市公司客源市场以国内市场为主,境外游客占比较小且分散,而几家包含旅行社业务的上市公司也因国际旅游业务业绩贡献小,以及旅游线路分散,而受到此次事件的影响有限。

Most of our listed tourism companies in the tourist market mainly in the domestic market,Foreign tourists accounted for relatively small and scattered,And a few contain travel agency business of the listed company also for international tourism business performance small contribution,And tourism line dispersion,The effects of the event by the limited.

  (1)景区类上市公司就整体而言,国内游客所占比例较大,而在入境游方面也主要以港澳台同胞为主,因此影响极小。

(1)The kind of listed companies on the whole,Domestic tourists which have a large proportion,And in facilities are mainly in Hong Kong, Macao and Taiwan compatriots is given priority to,So little effect.

  (2)餐饮类上市公司主要以国内消费需求为主,基本无影响。

(2)Food and beverage companies mainly domestic consumption demand is given priority to,Basic no effect.

  (3)酒店类上市公司中高端品牌外国客人比较多,可能会受到一些影响,而经济型酒店以国内游客为主,所受影响有限。

(3)Hotel class in the listed companies is more high-end brand foreign guests,May be some effect,And the economy hotel is in the domestic tourists,Affected by limited.

  (4)免税类上市公司由于入境游客是免税品的主要消费群体,因此此次事件可能会造成一定的影响。

(4)Tax exemption companies due to the entry visitors are duty free goods main consumer groups,Therefore the event may cause certain effect.

  (5)交通和演艺类上市公司也主要以国内消费需求为主体,影响甚微。

(5)Traffic and performing arts companies also mainly domestic consumption demand as the main body,Effect on.



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