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媒体称景区掺入地方官虚荣心致投入大票价高--亲稳网络舆情监控室
2012-09-27
有观点指出:门票下调是好事,但此次降价力度并不大,并且降价名单中大多是“冷门景点”。此后,对于种种质疑,国家发改委价格司相关负责人向媒体表示,景区降价主要是起到示范作用,同时遏制地方景点涨价的势头。随着地方财力的增加和对景区投入的增强,国内景点门票价格将呈现下降的态势。
Have a point of view points out that:Tickets cut is a good thing,But the price cut strength is not big,And price list are mostly"Unpopular attractions".Since then,For a variety of questions,The national development and reform commission price department of the relevant person in charge said to the media,The price cut is mainly play the part of demonstration role,At the same time contain local scenic spot prices momentum.With the increase of local resources and scenic spot input enhancement,Domestic attractions tickets price will be presented down the situation.
中国旅游研究院区域部主任马晓龙曾就景区门票上涨做出计算:今年年初国家统计局公布数据显示,2011年全年CPI涨幅为5.4%。根据上一轮“五一”期间景区票价上涨计算,三年涨幅即使按最低标准20%计算,年均增长也超过了6%,高于CPI增速。
China's tourism research regional director MaXiaoLong had tickets for the rising make calculation:At the beginning of this year, the national bureau of statistics released data show,In 2011 whole year CPI increase to 5.4%.According to the last round"The May Day"The rise in ticket prices during the calculation,Three years or even by minimum standard 20% computation,The average annual growth of more than 6%,CPI growth than.
景点门票居高不下,多家景点给出的解释为:大部分门票收入用来维护日常运营和景区修复。对于这一解释,马晓龙表示质疑。
High attractions tickets,Several spots for the explanation:Most of the ticket income used to maintain daily operation and the repair.For this explanation,MaXiaoLong said questioned.
以山东曲阜的孔庙、孔府和孔林为例,该景区年客流量过百万,年门票收入为1.5亿元左右。曲阜旅游文化管理局副局长周鹏曾对媒体表示,2011年用于景区相关管理及维护等投入为3000万元。这一数字仅为门票收入的五分之一。
Shandong qufu in the Confucius temple/Confucius and konglin was suggested as an example,The scenic area over one million volume,Years tickets income for 150 million yuan.Qufu tourist culture bureau deputy director ZhouPeng had told the media said,In 2011 for the related management and maintenance, and other inputs for 30 million yuan.This figure is only one 5 of the ticket income.
对此,马晓龙表示,目前的矛盾是,一方面当地政府希望通过景点赚钱,一方面又想通过行政手段抑制景点票价。“头疼医头,脚痛医脚”,并未从根本上解决问题。这样一来,即使一些冷门景点因政策因素降价,待其变得热门后,价格也难免回涨。
this,MaXiaoLong said,The contradiction between the current,On the one hand the local government hope through the scenic spots to make money,On the one hand and think through the administrative means inhibition spots fares."Headache medical head,JiaoTongYiJiao",Have not fundamentally solve the problem.so,Even though some unpopular attractions for price policy factors,For its become after hot,The price also hard to avoid HuiZhang.
在他看来,地方政府收入、当地经济发展与景区之间存在过密关系。“虽然是公共资源,但地方政府大都将景点作为经济发展的手段,其公益性不足。另一种公共资源"公园"就很少遭诟病,因为有关部门会投入很多资金,补贴公园维护、运行,将其作为改善当地百姓生活的市政工程。相比之下,旅游景区身上的"功利色彩"浓郁得多。”他说。
In his view,Local government revenue/The local economy development and the relationship between too close."Although it is public resources,But local governments are generally will attractions as the means of economic development,The lack of public welfare.Another kind of public resources"park"For it is seldom was,Because the relevant departments will invest a lot of money,Subsidies park maintenance/operation,As a improve local people life of municipal engineering.Compared with,Tourism scenic area of the body"Utilitarian color"Rich than."He said.
此次价格下调后,对于“降价多属冷门景区”的质疑,发改委方面给出解释:降价景点目前大多基础设施不需要巨大投入,银行还贷压力较小。
After the cut the price,for"Price reduction are unpopular scenic spot"questions,Development and reform commission (NDRC) are given in interpretation:Price cut attractions at present most of the infrastructure don't need huge investment,The loan bank less pressure.
马晓龙认可这一解释。他认为,正因一些地方政府在景区前期建设中投入过大,身负巨额贷款,因此必须以高门票、高消费的方式弥补财政窟窿。
MaXiaoLong recognized this explanation.He thinks,Because of some local governments in the scenic area in the construction of excessive investment,Have a huge loan,So we must with high ticket/The high cost of way compensate financial hole.
地方政府在景区建设中“大手笔”频频出现。9月16日,媒体报道西安花百亿打造28个人工湖。有观点指出,在水资源缺乏的西安,何来建设用水及资金?这究竟是民生工程还是政绩工程?9月25日,媒体报道湖南为公祭舜帝大典投资亿元改造景区。
The local government in the construction of scenic spot"big"Appeared frequently.September 16,,Media reports xian spend billions of creating 28 artificial lake.Have a point of view points out that,Lack of water resources in xian,No construction water and capital?Whether it is the people's livelihood project or achievements project?September 25,,Media reports of the zangs hunan as ShunDi ceremony investment of one hundred million yuan RMB transformation scenic spot.
中国公共经济研究会副秘书长张孝德直言,当前旅游产品发展存在失控现象。“地方政府不惜代价斥资打造景区,一方面意在拉动当地GDP;另一方面,与其他产品不同,旅游景区具有很高的附加值。一个地区如果拥有知名景点,很容易成为当地政府的名片和营销手段。”
China's public economic research association deputy secretary-general ZhangXiaoDe the truth,The current tourism product development is out of control phenomenon."The local government at no cost $build scenic spot,On the one hand to pull the local GDP;On the other hand,Different with other products,Tourism scenic area has the very high added value.If a region with famous scenic spot,It's easy to become the local government card and marketing tool."
他直言,近年来,有很多地方政府在景区筹办晚会、展览、观光节等大型活动。这样做既能提高当地知名度、招商引资,也能请来上级和各地名人,拉关系、宣传个人政绩,益处多多。这样做并无不妥。但一些地方政府做得“有些过”,过高估计了景点经济价值。
He talked bluntly,In recent years,There are a lot of local government in the scenic spot for the party/exhibition/Tourism festival and other large-scale activities.It can improve the local awareness/Attract/bid for/invite investments,Can also invited the superior and local celebrity,Try to curry favor with/Propaganda personal achievements,Benefits a lot.There is nothing wrong to do so.But some local governments do"Some have",Overestimated the attractions economic value.
“有些地区景点定位与实际严重脱节。我去基层参观看到,一些传统旅游资源并不需要大规模投资、重建、新建,但当地政府执意将其打造成国家级甚至亚洲级、世界级景观,为门票提价找借口。”
"In some areas, attractions positioning and actual seriously disrupted.I went to visit see at the grass-roots level,Some traditional tourist resources does not need large investment/reconstruction/new,But the local government determined to create a the national and even Asia level/World-class landscape,Ticket prices for excuses."
张孝德认为,旅游产品并非当地政府的垄断资源,应定义为国民资源。“旅游资源被两种力量挟持:一个是资本力量,巨额资金控制其定位、规模等;另一种是政府、行政力量。”
ZhangXiaoDe think,Tourism product is not local government monopoly resources,Should be defined as national resources."Tourism resources are two forces held:A is the capital strength,A huge sum of funds of the control of its positioning/Scale, etc;Another kind is the government/Administrative power."
对于这一观点,马晓龙表示赞同,“即使由企业经营,大多也是政府通过委托经营的方式,转让经营权。地方政府能从其中获得巨大利益,与当地政府财政收入密切相关。”以山东曲阜孔庙、孔府和孔林为例,每年门票收入1.5亿元左右将全部上缴地方财政,景区维护所需资金需申请报批。
For this view,MaXiaoLong agreed,"Even if the enterprise management,Are the government entrust the way they do business,Transfer management.The local government can from one of them to get great benefit,And the local government financial income closely related."To shandong qufu Confucius temple/Confucius and konglin was suggested as an example,Tickets for a year income 150 million yuan or so will all turn over to the local finance,The funds required for the maintenance should apply for approval.
“目前景区建设中,掺杂了过多地方官员的虚荣心,以"价格高、规模大、名声响"为依据,是错误的发展理念。”马晓龙说。
"At present in the construction of scenic spot,Doping too many local officials vanity,to"Price high/Large scale/Name sound"Based on the,Is wrong development concept."MaXiaoLong said.
张孝德建议,景区定价不能完全采用市场化体系,该受到有关物价部门的约束。“景区首先是公共产品,所有公民都可享受。更重要的是,当地政府应及时将景区收入用于民生建设。” 本报记者 骆沙 (来源:中国青年报)
ZhangXiaoDe Suggestions,Scenic spot pricing cannot be completely by market system,This is the commodity price departments constraints."The first is the public products,All citizens can enjoy.More important is,The local government should report the income for the construction of the people's livelihood." Our reporter LuoSha (source:The China youth daily)
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