超长黄金周来临，在线旅游价格战达到高潮。携程旅游的最新统计显示，返现活动效果明显，黄金周期间60%以上国内游游客选择自由行产品出行，60%获得“点评返现金”优惠，平均每个订单返还约200元。消费者额外获得了大量的优惠，散客群体的满意度也进一步提升，8月份“返现”活动以来，从自由行订单点评看，98%的游客选择的评分是“满意”级别。从客户跟踪调查看，携程旅游客户的满意度创新高，在原基础上提升15%。品牌企业价格竞争，消费者成为最大的赢家。

Long golden week coming,Online travel price war climax.The latest statistics show that those who hold tourism,Return now activity effect is obvious,During the golden week more than 60% of domestic tourism tourist freedom of choice do travel products,Get 60%"Comment on return cash"preferential,The average order return of about 200 yuan.An additional consumers a lot of preferential,Individual traveler group satisfaction also further ascension,In August"Return now"Activities since,From freedom ride order comment on watch,98% of the visitors choose score is"satisfaction"level.From the customer tracking survey to see,Ctrip tourism customer satisfaction innovation high,In the original basis increased by 15%.Brand enterprise price competition,Consumers become the biggest winner.

　　国庆黄金周期间的一个订单，还创造了返现金额的记录。一位游客在携程网上预订了9月27日到10月11日的三亚自由行产品，选择了万豪度假酒店相关房型返100元每间夜，一共入住14间夜，行程结束后参与点评，可返现1400元。而且打包产品价格比单订机票、酒店明显便宜，还可以获得免费接机、穿梭巴士、观光车等服务。

During the National Day golden week one of the order,Also created the return now amount of records.A tourist in booked on ctrip net on September 27, to October 11, sanya freedom ride products,Choose the marriott resort hotel related room return 100 yuan each night,A total of 14 night in between,After the trip in comment on,Can return now 1400 yuan.And pack the product price is higher than single book ticket/Hotel obvious cheap,Can also get free pick up/Shuttle bus/The sight-seeing bus services.

　　暑期以来，在线旅游业价格战打得轰轰烈烈，“真金白银”投入，从力度和热度都超过京东、苏宁易购等电商间的价格口水仗。比如携程旅游连续推出了“自由行自驾游点评返现金”、“一元接机”、“门票买一送一”等活动，黄金周期间依然有效，参与的游客量相比平时大幅增加，吸引了越来越多旅游者选择网上预订。

Since the summer,Online tourism price war played magnificent and victorious,"Real gold and silver"input,From the dynamics and heat are more than jingdong/SuNingYi purchase isoelectric business between price saliva battle.Such as electronic tourism continuous rolled out"Free line navigator comment on return cash"/"A yuan pick up"/"Tickets to buy a send a"activities,During the golden week is still effective,Participate in tourist visitors increase than usual,Attracted more and more tourists choose Internet booking.

　　携程旅游业务部常务副总经理何勇表示，市场对大规模价格促销反应强烈，携程旅游在支出了大量费用的同时，也取得了预期中的效果。低价活动以来，相关的多项业务实现超出市场的大幅增长，提升了市场份额。通过点评返现金、一元接机等活动，提升了自由行产品的价格优势、服务能力、客户增长幅度，巩固了“携程自由行”的领先优势。自驾游套餐产品预订量也增长超过50%，门票预订量单月增长最高达5倍，租车订单增长150%。通过此次活动携程旅游在自由行、当地游、自驾游、门票、租车等业务齐发力，在国内旅游市场率先初步建立“散客旅游服务体系”，提供线上到目的地的一站式服务，并且保障服务质量。

Ctrip tourism department executive vice general manager HeYong said,Market price promotion of large-scale a strong response,Ctrip tourism in spending a lot of cost at the same time,Also achieved expected effect.Low since the activities,Many business related to realize more than the market's sharp increase,Enhance the market share.Through the comment on return cash/A yuan joint machine and other activities,Promote the freedom ride product price advantage/Service ability/Customers increase,Consolidate the"Elite traveller"lead.Leading products package YuDingLiang also grew by more than 50%,Tickets YuDingLiang highest monthly performance growth up to 5 times,Car rental order increase of 150%.Through this activity ctrip tourism in freedom ride/The local swimming/leading/tickets/Car rental business volley force,In the domestic tourism market has been set up preliminarily"F.I.T travel service system",Provide online one-stop service to the destination,And guarantee the quality of service.

　　“有人说什么旅游电商价格战会降低品质，这真是莫明其妙。企业主动降低主流产品的获利预期不行吗？旅游不停涨价难道给国民带来过品质提高吗？”何勇同时反击对价格战的质疑：价格战涉及的返利等成本均由携程本身来承担，并不像电商那样，可能会通过压榨供应商的利润来降低价格或者先提价再打折。携程旅游也坚持了一贯的优质诚信服务标准，坚决反对零负团旅游、强制购物等行为，给消费者有质量保障的低价，客户满意率高居行业前列。

"Someone say what tourism electric business price war will reduce the quality,This is all abroad.Enterprise active reduce the mainstream products expected profit not?Tourism is on rise in price to bring a national quality improve?"HeYong back at the same time to the doubts about the validity of price war:Price war involves rebate and cost all by ctrip itself to bear,Not as electric business like that,May through the press supplier's profit to reduce the price or price discount first again.Ctrip tourism also insist on the consistent high-quality service standard,Firmly opposed zero negative mass tourism/Forced shopping, etc,Give consumers have the quality guarantee of the low price,Customer satisfaction rate stands at the forefront of the industry.

　　携程旅游同时宣布，继续坚持“低价”策略，延长“自由行自驾游点评返现金”、“一元接机”、“门票买一送一”、“租车首日0租金”等四大活动，提供市场最优价格，“进行更大规模的价格战”。

Ctrip tourism also announced,Continue to adhere to"low"strategy,extend"Free line navigator comment on return cash"/"A yuan pick up"/"Tickets to buy a send a"/"The first car rental 0 rent"And so on four big activities,Provide market optimal price,"Larger price war".