国庆酒店市场火热 价格上涨难抵市场需求释放 National Day hotel market hot prices difficult to market demand release

　　携程发布黄金周酒店预订指南 Ctrip hotel reservation guidelines issued by the golden week

　　今年国庆中秋双节聚首，长达8天假期让整个旅游市场呈现沸腾状态，酒店市场受到多重利好刺激表现的更为火爆，预订量和平均价格都超越去年达到历年之最。记者就十一长假期间全国酒店市场的情况向携程旅行网方面进行了详细了解。

National Day this year Mid-Autumn festival double festival together,For eight days holiday let whole tourism market present boiling state,Hotel market by multiple positive stimulus performance more hot,YuDingLiang and average price surpass last year reached the warmest.Reporters were eleven long holiday during the national hotel market to ctrip aspects detailed understanding.

　　从携程网提供的权威酒店数据来看，北京、上海、杭州连续成为黄金周酒店预订量前三名的城市，除此之外，厦门、西安、青岛、苏州、成都、南京、大连等地均进入预订量前十。价格方面，2012年国庆期间全国各星级酒店平均价格相比2011年均有小幅上涨，其中热门旅游城市酒店价格上涨明显，经济型酒店涨幅高于四五星级酒店。

From ctrip hotel provides the authority of the data to see,Beijing/Shanghai/Hangzhou continuous become the golden week YuDingLiang hotel the top three cities,In addition,xiamen/xian/Qingdao/suzhou/chengdu/nanjing/Dalian, etc are YuDingLiang into the top 10.price,During the National Day in 2012 the national star hotel, compared with the price in the annual average of 2011 a slight rise,The popular tourist city hotel prices significantly,Economy hotel or higher than 4 star hotel.

　　而相比国庆前一周9月24日—9月30日的平均价格，国庆期间商务城市和旅游城市的价格变化则出现了不同的反应，可以说涨跌互现。旅游城市普遍涨幅较高，如三亚的四五星级酒店涨幅在10%左右，而广州、深圳等商务城市五星级酒店国庆期间价格下调明显，其中15%的五星级酒店有低于7折的价格优惠。业内人士指出，这是由于以商务客人为主要目标消费群的五星级高档酒店，因为国庆期间商务活动减少，商务城市高星级酒店价格反而呈现下降态势。

But compared to a week before National Day on September 24 - September 30, average price,National Day period business city and tourist city of price changes have a different reaction,Can say go up drop mutual now.Tourist city common or higher,Such as sanya four five star hotel or at around 10%,And guangzhou/Shenzhen city business five-star hotel during the National Day significantly cut the price,15% of the five-star hotel has a less than 7 fold preferential price.The personage inside course of study points out that,This is because people in business travelers are main target consumer group five-star hotels,Because the National Day period business activities to reduce,Business city high star hotel prices but presented down trend.

　　携程酒店预订专家介绍，今年长假受小型客车免收通行费和全国第一批景点门票降价等因素影响，自驾游市场需求充分释放，直接带动酒店预订市场提前进入高峰。根据截止到9月27日的十一酒店预订量统计，10月2日是长假期间酒店预订最高峰，目前部分热门城市的酒店预订量已经达到70%。如杭州、厦门、青岛、西安等城市，根据目前的酒店预订量显示，这些目的地的酒店平均预订已经超过8成，部分热门酒店已经显示房源紧张。尤其在10月1日至10月4日国庆出游高峰期间，景区附近的酒店预计入住率将达到95%以上，将会出现一房难求的情况。

Ctrip hotel reservation expert introduction,Holiday this year by the mini-bus toll-free and national first batch of attractions tickets on the impact of factors such as price,Leading the market demand and released in full,Direct drive hotel reservation market advance into the peak.According to the globe to September 27. The hotel YuDingLiang statistics,October 2 is holiday hotel reservation peak,Currently, some popular city hotel YuDingLiang has reached 70%.Such as hangzhou/xiamen/Qingdao/Xian city such as,According to the present hotel YuDingLiang display,The destination of the average hotel reservation has been more than eight into,Part of the popular hotel has shown that houses tense.Especially in the October 1 to October 4, National Day during the peak travel,Scenic spots nearby hotel occupancy rate is expected to more than 95%,There will be hard to get a room the situation.

　　在热门旅游城市，各星级的酒店价格均全面上调。如杭州的五星级酒店国庆期间平均价格上涨超过10%，四星级酒店与经济型酒店价格较平日则上涨幅度最大，平均涨幅超过20%，部分景区酒店价格上涨幅度甚至超过100%，西湖景区附近的大部分四星级和经济型酒店价格与平日比基本上涨一倍。

In the popular tourist city,Each star hotel raised prices are full.Such as hangzhou hotel during the National Day average prices more than 10%,Four-star hotel and economy hotel price is the biggest rises on weekdays,An average increase of more than 20%,Part of the scenic spot hotel prices even more than 100%,Near the west lake scenic area most of the four-star and economy hotel prices and weekdays than the basic doubled.

　　海外酒店方面，泰国、韩国、新加坡、印尼、马尔代夫酒店的人气都很高。首尔、普吉岛、曼谷、巴厘岛等城市酒店预订排名前列。各休闲度假海岛的酒店仍然是市场最热门，其中最受欢迎的则是泰国，有多个海岛入选。

Overseas hotel,Thailand/South Korea/Singapore/Indonesia/The popularity of the maldives hotel is very high.Seoul/Island of phuket/Bangkok/Bali and other cities hotel reservation rank forefront.The leisure and holiday island hotel is still the most popular market,One of the most popular is Thailand,Have more than one in the island.

　　此外，携程旅行网还还针对消费者选择酒店的类型做了统计分析，分为四五星级豪华酒店、中档酒店、经济型酒店、客栈类小酒店四种。数据显示，约有40%的客人会选择入住四五星级豪华酒店，排名第一；另有约30%的客人选择入住经济型酒店。有超过10%的客人选择入住客栈类小酒店，目的地集中在丽江、大理、香格里拉、厦门等地。而在度假目的地城市客人选择高星级酒店的比例会更高，如去三亚的客人约有75%会选择四五星级酒店。

In addition,Ctrip is also in the light of consumer choice hotel types do the statistical analysis,Divided into four five-star luxury hotel/Middle-grade hotel/Economy hotel/Inn kind of small hotel four.Data display,About 40% of the guests will choose in four five-star luxury hotel,Ranked first;Some 30% of the guests choose economy hotel check-in.More than 10% of people to choose in inn kind of small hotel,Destination concentrated in lijiang/Dali/shangri-la/Xiamen, etc.While on vacation destination city people to choose the proportion of high star-rated hotels will be higher,Like to go to sanya guests about 75% will choose four five-star hotel.

　　携程酒店预订专家分析说，选择高星级酒店的客人增多，表明更多的消费者越来越重视旅行品质，而客栈类酒店市场份额的提高体现了个性化时代的多样化酒店需求，更多消费者关注情调体验和旅行的差异化。

Ctrip hotel reservation expert analysis says,Choose high star hotel guests increase,Show that more consumers to pay more and more attention to the quality of travel,But inn class hotel market share increase reflects the diversity of individualized era of the needs of the hotel,More consumers pay attention to emotional appeal experience and the difference of the trip.

　　“如果客人临时有出行计划，想入住高星级酒店但对入住区域没特别要求，我们建议客人甚至可以当天预订，通过携程APP可以在地图上定点查询周边酒店，部分四星级酒店此前价格上调较多，会根据国庆期间实际入住率来调整价格，也会出现部分酒店临时预订价格相对较低的情况。但是热门景区附近的所有星级酒店国庆高峰期间应该都是处于满房状态，建议客人提早预订，携程为了方便客人查询还专门推出了全国5A级景区周边酒店专辑，景区景点附近5公里内的酒店一目了然。”携程酒店预订专家向记者表示。

"If the guest temporary have travel plans,Want to check in high star hotel for check-in area but no special requirement,We suggest that the guest can even reservation on the day,Through the ctrip APP can on the map fixed-point inquires the peripheral hotel,Part of the four-star hotel prices had raised more,National Day period will be according to actual occupancy rate to adjust the price,Also can appear part hotel temporary reservation price is relatively low.But popular scenic spots nearby all star hotel National Day during the peak should be in the full state of room,Advice guest make reservations ahead of time,Ctrip in order to facilitate the guest inquires the also specially introduced the national aaaaa scenic area surrounding the hotel album,Tourist attractions around 5 km within the hotel be clear at a glance."Ctrip hotel reservation experts told reporters.