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2012国庆黄金周旅游人气排行榜--亲民维稳网络舆情监测室
2012-09-27
中国旅游研究院与携程旅行网联合发布2012国庆黄金周旅游人气排行榜 China's tourism research institute and ctrip jointly issued 2012 National Day golden week travel popularity list
日前,国家旅游局直属的专业研究机构中国旅游研究院、中国领先的综合性旅游旅行服务公司携程旅行网,联合发布了2012年国庆黄金周旅游人气排行榜,包括出行人气城市前10名、到达人气城市前10名、最受欢迎出境旅游目的地排行榜、最受欢迎自由行目的地排行榜。
a,Directly under the national tourism administration of China's tourism research institute professional research institutes/China's leading comprehensive tourism travel service company ctrip,Jointly issued by the 2012 National Day golden week travel popularity list,Including travel the popularity of the top 10 cities/To the popularity of the top 10 cities/The most popular outbound tourism destination list/The most popular freedom ride destination list.
中国旅游研究院和携程旅行网专家全面研究分析了9月30日至10月7日期间,主要城市和旅游目的地的酒店、机票、旅游度假产品预订出行状况,并结合网页浏览和搜索情况,得出了以下市场盘点和人气排行榜。黄金周期间,有近60个国内城市的游客,通过携程预订了自由行、团队游、当地游、巴士游、自驾游等产品,到达全球320个旅游目的地。
China's tourism research institute and ctrip experts analyzed comprehensive study on September 30, to October 7, period,Major cities and tourist destination hotel/ticket/Tourist product booking travel status,Combined with web browse and search conditions,It is concluded that the the following market inventory list and popularity.During the golden week,Nearly 60 domestic city of tourists,Through the ctrip reservation the freedom ride/Swim team/The local swimming/Bus tour/Products such as leading,Reach the global 320 tourist destination.
市场盘点:时间最长、热度最高、旅游环境最好的黄金周
Market inventory:longest/Heat the highest/Tourism environment the best golden week
今年中秋国庆黄金周,时间最长、热度最高、旅游环境最好。受超长假期等多种因素影响,旅游需求强劲释放,假日旅游市场出现火爆态势,国内游平稳增长,出境游大幅上扬,入境游稳中有降。
Mid-Autumn festival this year National Day golden week,longest/Heat the highest/Tourism environment best.By the long vacation and so on the many kinds of factors,Travel demand strong release,Holiday tourism market appear hot situation,Domestic tourism steady growth,Outbound tourism rose sharply,Inbound stability have fall.
今年国庆黄金周总体消费环境不错,市场更为规范、价格更为亲民,有利于让旅游者放心出游、刺激旅游消费。主要旅游目的地为黄金周准备了丰富多彩的项目和产品。国务院下发重大节假日免收小型客车通行费实施方案的通知,节省了自驾游大量交通成本。各地分批降低部分游览参观点门票价格,部分省市还在节假日实行了特殊的门票优惠价格政策,打破了国内景区“逢节必涨”的规律。在线旅游市场的价格战,也成为刺激旅游意愿的一大因素,订酒店返现金、自由行自驾游“点评返现金”、“加一元送接机”、门票“买一送一”、租车首日0租金等活动层出不穷,带动了旅游消费的增长。
This year National Day golden week overall consumption environment is good,Market more standard/Price is more close to people,To let tourists travel at ease/Stimulate tourism consumption.The main tourist destination for the golden week prepared rich and colorful projects and products.Issued by the state council major holidays will be exempted from the mini-bus tolls implementation plan of the notice,Save the leading a large number of transportation costs.All batch reduces the part CanGuanDian visit ticket price,Some provinces and cities and also during the holidays implemented special ticket preferential price policy,To break the domestic scenic spots"Every day will rise"Law of.Online travel market price war,Also become stimulate tourism intend to a great factor,Booking hotel return cash/Freedom ride leading"Comment on return cash"/"Plus one yuan SongJie machine"/tickets"Buy a send a"/The first car rental 0 rent and other activities emerge in endlessly,Drive the tourism consumption growth.
旅游专家认为,是否有假期依然是影响旅游意愿的最重要因素之一,黄金周只增加一天假期也对旅游出行有明显影响。建议以更大的力度推动落实带薪休假制度,保障公民的旅游权利。景区景点门票较高、涨幅较大,也一定程度抑制旅游消费,建议更多知名景点加入降价行列,并且黄金周节假日景点优惠让利应该制度化、成为常态。
Travel experts say,If there is a holiday is still influence the will of tourism one of the most important factors,Golden week only by one day holiday tourism travel to have obvious influence.Suggest to greater efforts to promote the implementation of paid vacation system,Safeguard citizens' right to travel.Tourist attractions tickets is higher/Or larger,Also a certain degree of suppression tourism consumption,Suggest more famous scenic spot price to join the ranks,And the golden week holidays attractions preferential benefits should be institutionalized/Becomes the norm.
北京成为人气最旺旅游城市
Beijing will become a's most popular tourist city
出行人气城市前十名:上海、北京、广州、成都、深圳、杭州、厦门、西安、重庆、昆明
Travel the popularity of the top 10 cities:Shanghai/Beijing/guangzhou/chengdu/shenzhen/hangzhou/xiamen/xian/chongqing/kunming
到达人气城市前十名:北京、上海、杭州、厦门、西安、青岛、苏州、成都、南京、大连
To the popularity of the top 10 cities:Beijing/Shanghai/hangzhou/xiamen/xian/Qingdao/suzhou/chengdu/nanjing/dalian
在出行人气城市方面,上海、北京、广州依然排名前三,相比去年没有变化,今年成都超过深圳排名第四提升一位,厦门从第十位上升到第七位。
Travel in popularity in the city,Shanghai/Beijing/Guangzhou is still the top three,There is no change in the last year,Chengdu this year more than shenzhen ascension a fourth,Xiamen from tenth up to the seventh.
在到达人气城市方面,北京位居第一,上海第二,杭州第三,相比去年没有变化,厦门超越西安排名第四,青岛从第八位上升到第六位,苏州、大连的名次也有所上升。
Arrive in popularity in the city,Beijing was first,Shanghai second,Hangzhou third,There is no change in the last year,Xiamen beyond xian ranking fourth,Qingdao from the eighth rise to the sixth,suzhou/Dalian ranking has also increased.
超长黄金周,哪些境内旅游城市和目的地热门?北京成为最热门的旅游目的地,各地游客纷纷选择国庆这个特殊时刻到北京旅游。四川、云南、陕西等西部线路处于最佳旅游季节,也是今年的大热门,西安、成都、丽江、昆明等目的地人气很高,旅游产品供不应求价量齐涨。以上海为代表,包括杭州、南京、苏州等在内的华东地区是另一个旅游热点。海滨度假也是国庆出游的一大方向,厦门、三亚、青岛、大连吸引大量自由行旅游者。
Long golden week,What are the domestic tourist city and popular destination?Beijing to become the most popular tourist destination,All tourists choose National Day the special moment to Beijing tourism.sichuan/yunnan/Shaanxi, and other western line in the best tourist season,Is this year is big popular,xian/chengdu/lijiang/Kunming, the destination is very high popularity,Tourism products demand exceeds supply price and volume drawn up.As a representative office in Shanghai,Including hangzhou/nanjing/Suzhou, the east China area is another a tourist hot spot.Seashore holiday travel is National Day one of the direction,xiamen/sanya/Qingdao/Dalian to attract a large number of freedom ride tourists.
短途旅游最大的亮点是自驾出行,免收小型客车通行费对自驾游有较大的促进作用。国庆黄金周,通过携程预订自驾游套餐的游客达1.5万,大幅超过去年,网上租车出现供不应求的态势。
Jaunt the biggest bright spot is the drive travel,Will be exempted from the mini-bus to have bigger toll leading role.National Day golden week,Through the ctrip reservation package tourists leading up to 15000,Significantly more than last year,Online car rental appear tight situation.
出境游强劲增长 赴台游、泰国、韩国表现最突出
Outbound tourism strong growth to the table to swim/Thailand/South Korea the most outstanding performance
最受欢迎出境旅游目的地前十名:香港地区、泰国、韩国、新加坡、台湾地区、马来西亚、印度尼西亚、马尔代夫、美国、柬埔寨
The most popular outbound tourism destination top ten:Hong Kong/Thailand/South Korea/Singapore/Taiwan/Malaysia/Indonesia/maldives/The United States/Cambodia
受8天长假和拼假带动、人民币升值、签证条件简化、航空交通更为便利等刺激,我国旅游者出境游热情持续高涨,2012年国庆黄金周出境游市场出现人次和花费的双高增长。香港在出境游人气中依然排名第一,表现最为突出的是赴台游、泰国游、韩国游,以及欧美等长线游。去年排名第四的日本,是今年国庆黄金周人气下降最大的目的地。
By 8 seven-day holiday and spell false drive/Appreciation of the RMB/Visa condition simplified/Air traffic more convenient and stimulation,Our country tourists outbound tourism enthusiasm remain high,2012 National Day golden week outbound tourism market appear people and cost tends to increase.Hong Kong in the outbound tourism popularity still ranked first,Show the most outstanding is goes to Taiwan to swim/Thailand tour/South Korea swim,And Europe and the United States and other long term to swim.Fourth last year of the Japanese,Is this year National Day golden week popularity decline the biggest destination.
国庆赴台游需求旺盛,特别是赴台游组团社和个人游城市增加的带动,人气飙升到第五位。上海、北京等地参加携程赴台游的游客量是去年的3倍,个人游今年异军突起占了一半以上的比例。8天长假刺激到较长天数如环岛游的客人。
National Day to the table swim demand,Especially to the table to swim ZuTuanShe and personal tour city driving increase,Popularity soared to fifth place.Shanghai/Beijing to swim in electronic Taiwan tourist visitors last year is three times,Personal swim stands out this year accounted for more than half of proportion.8 seven-day holiday stimulus to a long days such as cruise guests.
今年泰国游非常热,团队游和自由行都受到热捧,一些二、三线城市也开出了飞曼谷或者普吉岛的包机,有效带动了市场。韩国游越来越受中国游客欢迎,签证的持续便捷、航班容量的增加,使得黄金周前往韩国购物、旅游的人数激增。
Thailand tour this year is very hot,Swim team and free lines subjected to thermal holds,Some two/Three line cities also offer the charter flights fly Bangkok or island of phuket,Effectively help the market.South Korea to swim by more and more Chinese tourists welcome,The visa for convenient/The increase of the flight capacity,Make the golden week shopping in South Korea/The increase in the number of tourism.
超长假期对欧美、中东非洲、澳洲等长线游有明显带动作用,携程旅游统计,报名美国本土线路的游客量,增幅达150%。中东非洲线路国庆产品九月初全部售罄,土耳其、埃及、毛里求斯、南非、迪拜、肯尼亚都有不少游客选择,11-12天行程线路较往年销售情况较好。
Long holiday to Europe and the United States/Middle East Africa/Australia and long term swim have obvious leading role,Ctrip tourism statistics,The American line tourist visitors,Growing by 150%.The middle East Africa line National Day product early September all sold out,Turkey/Egypt/Mauritius/South Africa/dubai/Kenya has many tourists choose,11-12 days stroke line more usual sales well.
黄金周“自由行人气目的地排行榜”
Golden week"Free pedestrian gas destination list"
最受欢迎境内自由行目的地前十名:三亚、厦门、北京、杭州、上海、西安、九寨沟、青岛、桂林、丽江
The most popular free line within the territory of the top destination:sanya/xiamen/Beijing/hangzhou/Shanghai/xian/jiuzhaigou/Qingdao/guilin/lijiang
最受欢迎出境自由行目的地前十名:香港、首尔、普吉岛、新加坡、台北、曼谷、马尔代夫、巴厘岛、济州岛、沙巴
The most popular free do leave the top destination:Hong Kong/Seoul/Island of phuket/Singapore/Taipei/Bangkok/maldives/Bali/jeju/sabah
旅游专家分析,今年国庆黄金周的散客化特征非常明显,大部分旅游者自行预订机票酒店,或者通过旅行社、旅游网站获得自由行套餐出行。今年的免通行费、景点门票降价,这些利好因素尤其有利于自由行、自驾游等散客群体出行。在各个主要旅游城市和目的地,散客比例越来越大,这对旅游市场产生重要影响。
Tourism expert analysis,This year National Day golden week of individual traveler to change feature is very obvious,Most tourists to book air tickets hotel,Or through the travel agency/Tourism website free line travel package.This year's free tolls/Attractions tickets price,These positive factors especially conducive to freedom ride/Leading group and individual travel.In all major tourist city and destination,Individual traveler proportion is more and more big,The tourist market influence.
据携程旅游的统计,今年黄金周期间各类自由行产品都非常受欢迎,尤其是网上预订自驾游、门票、租车产品的游客大幅增长。在国内长途旅游游客中,60%选择机票+酒店自由行,在短途游客中,自驾游的比例也超过50%。在出境游游客中,选择自由行产品的人数也超过一半。
According to the statistics of ctrip tourism,During the golden week this year all kinds of freedom ride products are very popular,Especially leading Internet booking/tickets/Car rental products of tourists sharp increase.In the domestic long distance travel tourists,60% chose the ticket + hotel freedom ride,In short tourists,The proportion of leading also more than 50%.In the outbound tourists,Freedom of choice do the number of products is also more than half.
境内自由行目的地中,三亚、厦门与去年一样排名前两位,是国内最受欢迎的海滨度假目的地。海南的酒店价格跟去年同期相比没有上涨,还有不同程度的降价,参加携程三亚自由行的游客量同比明显增长。
Domestic freedom ride the destination,sanya/Xiamen like last year ranked in the top two,Is the most popular seaside holiday destination.Hainan hotel prices over the same period last year to did not rise,There are varying degrees of price cut,Ctrip in sanya tourist visitors free done year-on-year increases obviously.
香港、首尔、新加坡等综合性旅游城市,是出境自由行的主要目的地,香港人气遥遥领先,越来越内地游客以自由行方式赴港旅游、购物。首尔从去年第四名上升到第二名。随着赴台个人游范围扩大,台北今年成为黑马,首次进入榜单成为热门的自由行目的地。海岛也是自由行的一大主力,普吉岛、马尔代夫、巴厘岛、济州岛等位于人气排行前列,普吉岛是最热门的出境海岛目的地。
Hong Kong/Seoul/Singapore and other comprehensive tourism city,Freedom is a major destination for exit ways,Hong Kong popularity ahead,More and more mainland tourists with free line mode to visit Hong Kong/shopping.Seoul from last year the fourth rise to second place.As to the table personal swim expanded,Taipei become dark horse of this year,The first to enter the list become popular freedom ride destination.Island is also free done a large main,Island of phuket/maldives/Bali/Jeju, etc in the popularity of the forefront of the ranking,Phuket is the most popular destination leave the island.
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