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国庆酒店市场火热价格上涨--亲稳网络舆情监控室
2012-10-02

  新华网北京10月2日专电(记者钱春弦)今年国庆中秋双节聚首,长达8天假期让旅游市场一片火热,酒店市场受到多重利好刺激更为火爆,预订量和平均价格都超越去年达到历年之最。 Xinhuanet Beijing on October 2, special telegram(Reporter QianChun string)National Day this year Mid-Autumn festival double festival together,For eight days vacation tourism market let fervent,Hotel market by multiple positive stimulus more hot,YuDingLiang and average price surpass last year reached the warmest.

  记者从携程网提供的权威酒店数据获悉,北京、上海、杭州连续成为黄金周酒店预订量前三名的城市,除此之外,厦门、西安、青岛、苏州、成都、南京、大连等地均进入预订量前十。价格方面,2012年国庆期间全国各星级酒店平均价格相比2011年均有小幅上涨,其中热门旅游城市酒店价格上涨明显,经济型酒店涨幅高于四五星级酒店。

Reporters from ctrip hotel provides the authority of data,Beijing/Shanghai/Hangzhou continuous become the golden week YuDingLiang hotel the top three cities,In addition,xiamen/xian/Qingdao/suzhou/chengdu/nanjing/Dalian, etc are YuDingLiang into the top 10.price,During the National Day in 2012 the national star hotel, compared with the price in the annual average of 2011 a slight rise,The popular tourist city hotel prices significantly,Economy hotel or higher than 4 star hotel.

  而相比国庆前一周9月24日—9月30日的平均价格,国庆期间商务城市和旅游城市的价格变化则出现了不同的反应,可以说涨跌互现。旅游城市普遍涨幅较高,如三亚的四五星级酒店涨幅在10%左右,而广州、深圳等商务城市五星级酒店国庆期间价格下调明显,其中15%的五星级酒店有低于7折的价格优惠。业内人士指出,这是由于以商务客人为主要目标消费群的五星级高档酒店,因为国庆期间商务活动减少,商务城市高星级酒店价格反而呈现下降态势。

But compared to a week before National Day on September 24 - September 30, average price,National Day period business city and tourist city of price changes have a different reaction,Can say go up drop mutual now.Tourist city common or higher,Such as sanya four five star hotel or at around 10%,And guangzhou/Shenzhen city business five-star hotel during the National Day significantly cut the price,15% of the five-star hotel has a less than 7 fold preferential price.The personage inside course of study points out that,This is because people in business travelers are main target consumer group five-star hotels,Because the National Day period business activities to reduce,Business city high star hotel prices but presented down trend.

  携程酒店预订专家介绍,今年长假受小型客车免收通行费和全国第一批景点门票降价等因素影响,自驾游市场需求充分释放,直接带动酒店预订市场提前进入高峰。10月2日是长假期间酒店预订最高峰,目前部分热门城市的酒店预订量已经达到70%。如杭州、厦门、青岛、西安等城市,根据目前酒店预订量显示,这些目的地的酒店平均预订已经超过八成,部分热门酒店已经显示房源紧张。尤其在10月1日至10月4日国庆出游高峰期间,景区附近的酒店预计入住率将达到95%以上,将会出现一房难求的情况。

Ctrip hotel reservation expert introduction,Holiday this year by the mini-bus toll-free and national first batch of attractions tickets on the impact of factors such as price,Leading the market demand and released in full,Direct drive hotel reservation market advance into the peak.October 2 is holiday hotel reservation peak,Currently, some popular city hotel YuDingLiang has reached 70%.Such as hangzhou/xiamen/Qingdao/Xian city such as,According to the current hotel YuDingLiang display,These destination hotel reservation has an average of more than eighty percent,Part of the popular hotel has shown that houses tense.Especially in the October 1 to October 4, National Day during the peak travel,Scenic spots nearby hotel occupancy rate is expected to more than 95%,There will be hard to get a room the situation.

  在热门旅游城市,各星级的酒店价格均全面上调。如杭州的五星级酒店国庆期间平均价格上涨超过10%,四星级酒店与经济型酒店价格较平日则上涨幅度最大,平均涨幅超过20%,部分景区酒店价格上涨幅度甚至超过100%,西湖景区附近的大部分四星级和经济型酒店价格与平日比基本上涨一倍。

In the popular tourist city,Each star hotel raised prices are full.Such as hangzhou hotel during the National Day average prices more than 10%,Four-star hotel and economy hotel price is the biggest rises on weekdays,An average increase of more than 20%,Part of the scenic spot hotel prices even more than 100%,Near the west lake scenic area most of the four-star and economy hotel prices and weekdays than the basic doubled.

  此外,携程旅行网还针对消费者选择酒店的类型做了统计分析,分为四五星级豪华酒店、中档酒店、经济型酒店、客栈类小酒店四种。数据显示,约有40%的客人会选择入住四五星级豪华酒店,排名第一;另有约30%的客人选择入住经济型酒店。有超过10%的客人选择入住客栈类小酒店,目的地集中在丽江、大理、香格里拉、厦门等地。而在度假目的地城市客人选择高星级酒店的比例会更高,如去三亚的客人约有75%会选择四五星级酒店。

In addition,Ctrip also in the light of consumer choice hotel types do the statistical analysis,Divided into four five-star luxury hotel/Middle-grade hotel/Economy hotel/Inn kind of small hotel four.Data display,About 40% of the guests will choose in four five-star luxury hotel,Ranked first;Some 30% of the guests choose economy hotel check-in.More than 10% of people to choose in inn kind of small hotel,Destination concentrated in lijiang/Dali/shangri-la/Xiamen, etc.While on vacation destination city people to choose the proportion of high star-rated hotels will be higher,Like to go to sanya guests about 75% will choose four five-star hotel.

  作者:钱春弦

The author:QianChun string


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