这是一群热爱出游舍得花钱的游客。他们强大的购买力，为黯淡的世界经济增添了最亮的颜色。

This is a group of love to travel treat oneself to tourists.They the strong purchasing power,For dark world economic added the brightest color.

　　2011年，每个中国游客平均在澳大利亚花了4.67万元，在美国花了4.47万元，在法国花了2.36万元。而在国内，自从1999年推出“黄金周”假期以来，国内旅游市场风生水起，2011年营收高达2.25万亿，相当于全国财政总收入的五分之一。

In 2011,,Each Chinese tourists average in Australia spent 46700 yuan,In the United States spent 44700 yuan,In France spent 23600 yuan.And in the domestic,Since the 1999 launch"Golden week"Holiday since,Domestic tourism market flawed,2011 revenue up to 2.25 trillion,Equivalent to one 5 of the national fiscal revenue.

　　随着中国人消费能力的增长与消费观念的变化，这些数字依然还在不断的刷新之中。

With the growth of the ability to Chinese consumption with the changes in the concept of consumption,These Numbers still in constant of refresh.

　　适逢中秋国庆长假，国人出游旺季，我们再次聚焦中国游客。

National Day long vacation upon Mid-Autumn festival,People travel season,Once again we focused on the Chinese tourists.

　　一个秋高气爽的傍晚，在2000名游客的掌声和欢呼声中，由中青旅包船的一艘游轮从天津港鸣笛起航，这艘游轮所到之处的当地免税店里，从奶粉、化妆品、皮具服饰，到钟表、珠宝，都被乘客们蜂拥争购。

A bright and crisp fall days in the evening,In 2000 tourists applause and cheering,Cyts Tours by the chartered motor-boats a cruise ship set sail from tianjin port horn,This cruise ship of the place in the local tax free,From the milk powder/cosmetics/Leather clothing,To watch/jewelry,Are the passengers 争购 stampede.

　　2012年9月27日，中青旅一位人士向记者如此描述了一个月前他带的这个团。类似场景，随着近年来中国游客的足迹而在全球各地不断上演。

On September 27, 2012,Cyts Tours a personage to reporter so describes a month ago he took this group.Similar scene,In recent years, with Chinese tourists footprint in the world is staged continuously.

　　上世纪80年代，米兰、伦敦和纽约的奢侈品商店里到处都是富得流油的日本人，挑选着最昂贵的商品。30年过去了，中国游客取代了日本人，横扫世界商场，成为黯淡的全球经济背景中难得的亮色。

In the 1980 s,milan/London and New York luxury goods stores everywhere is rich with flow oil of Japanese,Choose the most expensive commodity.In the past 30 years the,Chinese tourists to replace the Japanese,Swept the world market,Become bleak global economic background of rare bright color.

　　国家旅游局的数据显示，2011年中国出境旅游人数为7025万人次，同比增长22%；这一年，中国人出境旅游花费达到690亿美元，约合人民币4300亿元，比北京市2011年一年的财政收入还多。

The national tourism administration figures show,In 2011, the Chinese outbound tourism number for 70.25 million people,Year-on-year growth of 22%;This year,Chinese outbound travel cost $69 billion,430 billion yuan,Than the Beijing 2011 a year of financial income.

　　这股强大的力量还正在变得更强大：麦肯锡刚刚发布的一份报告称，当下的10年，可支配年均收入能够支付得起私家车和小件奢侈品的中国城市家庭比例将增长近6倍显然，中国旅游消费的繁荣才刚刚开始。

The power is stronger:McKinsey has just released a report said,The current 10 years,Annual disposable income can afford private cars and small luxuries of China's urban households ratio will increase obviously nearly six times,The prosperity of China's tourism consumption is just beginning.

　　

花钱最多的人 Most people spend money

　　如果不是“购物免税，内有中文翻译”的旗帜，龙慧会以为她仍旧置身中国。在一个炎炎夏日的下午，她和丈夫随旅行社来到巴黎奥斯曼大街，第一站就是老佛爷百货，一幢十层楼大型商店。

If not"Shopping duty-free,Has Chinese translation"flags,LongHui would think she is still in China.In a hot summer afternoon,She and her husband with the travel agency to Paris Ottoman street,The first station is lafayette department,A house ten floor large stores.

　　30岁的龙慧和丈夫俞洋来自长沙，从事媒体工作。以前的假期都在国内旅游，今年他们选择进行10天的国际旅行，与另外30人一起组成了这次的旅行团。法国是第一站。

30 years old LongHui and her husband YuYang from changsha,Work in the media.Before the holiday are in the domestic tourism,This year they choose 10 days of international travel,With another 30 people together make up the road.France is the first station.

　　这个季节，每天都有20辆大巴车，满载着中国游客，在导游的指引下，从位于莫甘多路的一个旁门，杀进老佛爷百货。

This season,Every day there are 20 DaBaChe car,Full of Chinese tourists,Under the guidance of the guide,Located in mo Kennedy multiple from a side door,Kill into lafayette department.

　　为了欢迎中国顾客，这里所有柜台都可以使用中国银联卡刷卡消费，许多品牌都聘请了懂中文的导购仅在一家名牌店，就有二十多名能说中文的导购。

In order to welcome Chinese customers,Here all counter can use unionpay card brush calorie of consumption,Many brands are hired understand Chinese only managed in a famous brand shop,Have more than 20 name can speak Chinese promotions specialist.

　　由于中国游客实在太多，LV、Gucci、Longchamp等奢侈品牌，常常需要排队等候入场。LV甚至推出了“限购令”，每本护照限买1个包。

Because there are so many Chinese tourists,lv/GUCCI/Luxury brands Longchamp, etc,Often need to queue waiting for admission.lv even launched"Is restricted to",Each passport limit to buy a bag.

　　“人太多了，LV店得排半小时以上。”龙慧夫妇转身去了另一个著名商场巴黎春天百货，买了一个LV和一个GUCCI手袋，总共花了15000元人民币。

"Too many people,lv shop to row more than half an hour."LongHui couple turned and went to another famous shopping mall printemps,Bought a lv and a GUCCI handbags,Spent 15000 yuan RMB.

　　根据巴黎春天提供的数字，超过10%的销售额来自中国人，平均每个中国游客在这里的消费都超过1万元。

According to the Paris spring figures,More than 10% of its sales from the Chinese,The average Chinese tourists here consumption is more than 10000 yuan.

　　作为中国省会城市的新中产阶级，尽管在巴黎一口气花去数月工资，龙慧夫妇的购物额在旅行团里并不算高。同行的一对中年长沙夫妇一路上在导游带去的每一个店里采购，从LV包到劳力士手表，花费超过十万，他们的理由是“国内的东西几乎要贵三成以上，买这些早就把机票钱赚回来了”。这对夫妇，其中一人是企业主。

As the capital city's new middle class,Although in Paris breath spent months wages,LongHui couple levied in travel group isn't high.A pair of middle-aged couples walked all the way in changsha tour guide to every shop purchase,From lv bag to rolex,Spend more than one hundred thousand,Their reason"Domestic things almost your more than thirty percent,Buy these would have the ticket money back".The couple,One of them is business owners.

　　正价退税后，这里的价格是国内专柜售价的七折左右，越贵的货品和国内的差价越大。买奢侈品反倒赚了，这是中国游客的普遍心态。

Positive valence tax refund after,Here is the price of domestic counters selling price of about seventy percent,The more expensive goods and the greater the difference between the domestic.Buy luxury but earned,This is the general state of mind that Chinese tourists.

　　“大家都是坐着大巴车去的，很容易受影响。”在巴黎呆过多年的对外经贸大学祥祺奢侈品研究中心研究员曾明月说，“大家都挤在皮具、手表、化妆品那里，只要走到第二层，服装，虽然那是传统意义上的奢侈品，但几乎没有中国人。”

"We were sitting DaBaChe go,Easily affected."Having lived in Paris for years foreign economic and trade university cheung kei luxury research center researchers had the bright moon said,"Everyone crowded in leather/watch/Cosmetics there,As long as go to the second floor,clothing,Although it is the traditional sense of luxury,But almost all Chinese people never."

　　正是这种“互相激动”中，中国游客成为外国游客中花钱最多的。

It is this"Mutual excited"in,Chinese tourists become foreign tourists spend money the most.

　　根据美国旅游协会的数据，中国游客在美国期间的支出平均比其他游客多三分之一。

According to the American tourism association figures,Chinese tourists in the United States during the average expenditure than other visitors a third more.

　　英国旅游局负责人则向记者透露，2012年伦敦奥运期间中国游客在英国的单笔消费居首位，平均每单笔消费为203.04英镑。

British tourist authority head is revealed to reporters,2012 London Olympic Games Chinese tourists in Britain during the single pen consumption in the first place,Every single pen consumption is 203.04 pounds.

　　而国际退税机构环球蓝联的数据表明：2011年，中国人的退税总额占法国退税总额的四分之一，高居首位，其后是俄罗斯、日本、美国而在五年前，日本还居首位，其次是美国、俄罗斯，然后才是中国。

And international tax rebate mechanism universal blue united data shows:In 2011,,The Chinese tax refund accounted for about a quarter of the total amount of tax rebates in France,Ranked first,Followed by Russia/Japan/The United States and in five years ago,Japan also take the first place,The second is the United States/Russia,Then China.

　　“中国游客已经变得越来越抢手了”。法国旅游发展署中国专员齐勇如此评价。

"Chinese tourists have become more and more the gunners".France tourism development China specialist JiYong so evaluation.

　　

十分钟，超市奶粉被扫空 Ten minutes,The supermarket milk powder was blown empty

　　在今年上半年，尽管坏天气频繁光顾巴黎，观光的中国游客仍创下纪录。据巴黎旅游局总经理罗尔估计，包括购物在内的中国游客的总数介于70万到85万因为许多中国游客不在巴黎过夜，他们只是来购物。

In the first half of this year,Despite the bad weather frequent Paris,Sightseeing Chinese tourists are still set a record.According to the Paris tourism bureau general manager rolle estimation,Include shopping, the total number of Chinese tourists between 700000 to 850000 because many Chinese tourists to spend the night in Paris,They just to shopping.

　　中国旅行社总社导游陶训敏称，经常有游客提出要求，缩短看景点的时间，多留点时间购物。由于旅行团停留的时间紧迫，中国游客往往“花钱效率”很高。

China travel service head office guide TaoXunMin says,Often have visitors request,Shorten the time see spots,Stay a little time shopping.Because the tour group stay time is pressing,Chinese tourists often"Spending efficiency"high.

　　今年9月前往新西兰观光的王女士描述了这样的情景：在奥克兰机场下飞机刚登上中巴车，团友们就开始纷纷向司机打听哪里有超市，因为婴幼儿奶粉几乎是出境游购买清单上的“标准配置”。应游客们的强烈要求，司机在去酒店的路上便直接绕到当地一家大超市。十分钟后，超市货架上的十几桶奶粉被一扫而空。

September this year to New Zealand sightseeing wang describes such a sight:In Auckland airport just off the plane on ZhongBaChe,The tour started in succession to the driver to find out where there is the supermarket,Because the infant milk powder is almost outbound tourism purchase list"Standard configuration".Visitors should be strong demand,The driver on the way to the hotel and the way of directly to the local around a big supermarket.Ten minutes,Supermarket shelves ten drum milk powder were swept away.

　　“每个人都急匆匆的，”她说，“走路快，挑东西快，刷卡快。”

"Everyone rush,"She said,"Walk fast,Pick things fast,Charge fast."

　　联合国世界旅游组织亚太部主任徐京亦说，外国人可能会在沙滩上躺一个礼拜，但中国人不会，“中国人有了钱，但消费的观念和范围还比较窄”。

The United Nations world tourism organization asia-pacific director xu jing, also said,Foreigners may be lying on the beach for a week,But the Chinese will not,"Chinese people have the money,But consumption concept and range is relatively narrow".

　　

睡廉价房，买高档货 Sleep cheap room,Buy high-grade goods

　　“睡廉价房，买高档货”，则是欧洲旅游业对中国游客的描述。

"Sleep cheap room,Buy high-grade goods",Is the European tourism to the description of the Chinese tourists.

　　对外经贸大学教授朱明侠说，这是因为消费的重点不一样：中国游客的消费重点类似于上世纪八十年代的日本人，人均奢侈品花费可能在2300-2500欧元之间，大约为外国消费者花费的近4倍，但在旅馆住宿和饮食方面，明显低于其他国家游客。

Foreign economic and trade university professor ZhuMingXia said,This is because the focus of consumption is not the same:Chinese tourists consumption focus is similar to Japan in the early 1980 s people,Per capita luxury spending may be in the 2300-2500 between the euro,About foreign consumer spending nearly four times,But in the hotel accommodation and food,Obviously lower than other countries tourists.

　　欧洲旅行委员会在一份研究中估计，不少中国游客会把超过三分之一的旅游预算用在购物上，宁肯把吃和住的钱节省下来买奢侈品。

European travel committee in a study estimates,Many Chinese tourists will take more than a third of tourism budget in the shopping,Would rather eat and live saved money to buy luxury goods.

　　在这个阶段，中国游客向往欧洲式的富足，但对奢华的旅店和铺张的食物并不感兴趣。

At this stage,Chinese tourists yearning European rich,But for luxury hotels and stretched out food is not interested in.

　　也有国外旅行社尝试过给中国游客不同的旅游感受，在巴黎提供海鲜，在德国提供黑森林火腿。但很多中国游客只尝了一次，就不愿吃了。一位旅行社人士告诉记者，“许多人宁愿呆在酒店吃面条”。

Also have foreign travel agency tried to Chinese tourists of different travel experience,Provide seafood in Paris,In Germany to provide black forest ham.But a lot of Chinese visitors a taste of a time,Did not want to eat.A travel agency person told reporters,"Many people would rather stay in the hotel to eat noodles".

　　其实，即使是对于那些迅速买下的高档货品，很多中国游客也并不能明白为什么要买它。

In fact,Even for those who quickly bought high-grade goods,Many Chinese tourists and cannot understand why want to buy it.

　　中国旅行社总社导游陶训敏清晰地记得，一次带团到希腊雅典城，一位16岁的高中生从购物中心出来，手里拎了二十多个购物袋，有LV、Gucci和高端相机等，把这些购物袋放在陶训敏身边后，她看到团友买了自己没买的包，又转身去“血拼”了。

China travel service head office guide TaoXunMin clearly remember,A tour to Greece Athens,A 16-year-old high school student from shopping center out,The hand carry more than 20 shopping bag,lv has/GUCCI and high-end camera, etc,Put the shopping bag on the TaoXunMin after side,She saw frere bought himself didn't buy bag,Turned to"shopping"the.

　　很多中国男性游客也会给妻子购买商品，不过他们苦恼于不太清楚妻子喜欢什么，常常只能跟着别人一起买。北京捷达假期国际旅行社有限公司的导游张亚帆甚至还遇到这样一幕有一次他带团的客人买香奈儿的包，一个款式大中小一共买了三个，花费了四五万。他不解地询问时，那位先生回答说：“我不太确定我老婆喜欢哪一种，所以我就把三个都买回去了。”

Many Chinese male tourists will give wife buy goods,But they plagued by not too clear wife like,Often can only follow others buy together.Beijing jetta holiday international travel service co., LTD., tour guide ZhangYaFan even meet this scene once he took group guest buy chanel bag,A design major and medium small buy altogether three,Spent 450 thousand.He don't understand ground to ask when,That gentleman said:"I'm not sure what kind of like my wife,So I put all three buy back."