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在线酒店 同程返现力度不及携程艺龙--亲民维稳网络舆情监测室
2012-10-10

  日前,知名旅游研究咨询机构劲旅咨询对国内主要在线酒店预订平台进行深入调研,并发布了《2012年9月份及Q3中国在线酒店价格监测分析报告》。该报告对2012年第三季度各网站酒店返现力度进行综合分析,结果显示,同程网Q3返现力度最小,始终不及携程旅行网、芒果网和艺龙旅行网

a,Famous tourism research consulting agency for domestic main force consulting online hotel bookings are deeply research platform,And released[In September in 2012 and the percentile China online hotel price monitoring analysis report].The report to the third quarter of 2012 each website hotel return now dynamics analysis,Results show that,With path net percentile return now minimum strength,Always less than ctrip/Mango nets and art dragon travel network.

  数据显示,携程旅行网Q3综合返现指数高达106.1,其次是芒果网105.8,芒果网与携程旅行网返现力度相差不大。然后是艺龙旅行网,返现指数为100.8。排名最后的是同程网,返现指数仅为87.2。

Data display,Ctrip percentile comprehensive return now index reaches as high as 106.1,The second is mango web 105.8,Mango nets and ctrip return now strength are not significant.Then is the art dragon travel network,Return now index was 100.8.In the final is the same path net,Return now index was only 87.2.

  劲旅咨询分析认为,历时三个多月的在线酒店价格战,主要参战企业要比京东等电商要实在得多,确实将本来可以装入囊中的真金白银反馈给了消费者,以此来保持或增加了自己的市场份额,并将品牌竞争力提高了一个新的层面,四家网站遥遥的将其他中小酒店预订网站抛在后边并极大的侵占了他们的市场生存空间,达到了强者恒强的目的。劲旅咨询预测,未来一段时间,各家网站返现策略将会常态化的存在下去,每家企业亦会根据自己的实际情况,选择适合自己的返现策略,但你死我活的现象一定不会出现,会在保持一定默契的情况下,将“战争”进行到底。

Powerful force consulting analysis think,Lasted more than three month online hotel price war,Main war enterprise than jingdong isoelectric quotient to much really,Will indeed could have in the bag gold silver feedback to the consumer,In order to maintain or increase their market share,And the brand competitiveness has risen to a new level,Four website far will other small and medium-sized hotel reservation web site into the back and great encroached on their market living space,To the strong constant strong purpose.Powerful force, a consultancy, estimate,The next period of time,Each website return now strategy will normalization of survive,Each enterprise will also according to their own actual situation,Choose the suitable return now strategy,But each phenomenon must be won't appear,Will keep a certain tacit understanding of the situation,will"war"to.



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