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酒店价格报告:携程芒果返现力度逐月下降--亲民维稳网络舆情监测室
2012-10-10

  近日,由国内知名旅游研究咨询机构劲旅咨询对国内主要在线酒店预订平台进行深入调研,撰写并发布了《2012年9月份及Q3中国在线酒店价格监测分析报告》。报告显示,第三季度主要在线旅行商返现力度都在调整,其中携程旅行网、芒果网返现力度逐月下降。

recently,The domestic famous tourism research consulting agency for domestic main force consulting online hotel bookings are deeply research platform,Write and released[In September in 2012 and the percentile China online hotel price monitoring analysis report].The report shows that,The third quarter main online travel quotient return now strength are adjusted,The ctrip/Mango net return now strength decline month by month.

  报告显示,携程旅行网8、9月比较,环比降幅高达13.05%,而芒果网降幅也在12.9%。艺龙旅行网、同程网返现力度逐渐增强。其中,同程网8、9月份比较,环比涨幅达18.5%,艺龙旅行网涨幅也达到了12.7%。

The report shows that,Ctrip 8/September is,Link by as much as 13.05%,And mango net drop also at 12.9%.Arts dragon travel network/With path net return now strength gradually increase.the,Process network with 8/September is,Link increased by 18.5%,Art dragon travel net increase was 12.7%.

  劲旅咨询分析认为,携程旅行网返现力度逐月滑落的主要原因,主要由于品牌强势及黄金周预定高峰,降低返现也预期能取得较高预订量,以此提高利润,为第三季度财报好看些做准备。艺龙旅行网返现力度逐月加强其用意明显,就是为了和携程比较,能占一些优势,实属竞争策略问题。从芒果网的状态看出,他的策略是跟进携程。同程网的策略是跟进艺龙。

Powerful force consulting analysis think,Ctrip return is the main reason for the slide efforts month by month,Mainly due to the strong brand and the golden week scheduled peak,Reduce the return is also expected to achieve a high YuDingLiang,Can improve profit,For the third quarter earnings to prepare look good.Art dragon travel net return now strength month by month strengthen its meaning clear,Is to compare and electronic,Can account for some advantages,Is competitive strategy problem.From mango network state see,His strategy is to follow up the ctrip.With path network strategy is to follow up the art dragon.



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