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日本地方政府“补贴”春秋航空推0元机票--亲稳网络舆情监控室
2012-10-17

  在中日经贸以及旅游交流低迷的情况下,日本一些地方政府开始想尽办法提升当地“人气”。

In china-japan economic and trade and tourism exchanges under the condition of the downturn,Japan some local governments began to try their best to improve the local"popularity".

  继前一天推出上海-佐贺航线的0元机票后,低成本航空公司春秋航空16日再推上海-日本高松0元机票,每次航班特价票数量上限同样是50张。春秋航空方面称,日本航线促销票价由日本当地政府提供“补贴”,此举旨在提振因中日关系恶化导致的低上座率。

The day before the launch Shanghai - saga route of 0 yuan after ticket,Low cost airlines in the spring and autumn airlines 16 then push Shanghai - Japan takamatsu 0 yuan ticket,Every time the flight ticket special price cap on the number is also 50.In the spring and autumn airlines said,Japan route promotional fares from Japan to provide local government"subsidies",The purpose of this action is to boost for sino-japanese relations deteriorating lead to low attendance.

  春秋航空昨日还透露,从10月至12月,其三条日本航线的另一条——上海至茨城航线将减少9班,暂不提供0元促销票价。

In the spring and autumn airlines yesterday also revealed,From October to December,Article third Japanese airline one -- Shanghai to ibaraki route will reduce 9 class,Temporary does not provide 0 yuan promotional fares.

  试图提升“人气”的不仅是一些日本地方政府,还有日本车企。东风日产企业传播科相关人士昨日告诉早报记者,从经销商方面得到的消息是,目前东风日产市场终端的营销活动正在逐步展开。

Attempts to ascend"popularity"Not only some Japanese local government,And Japanese car enterprises.Dongfeng nissan enterprise communication department relevant personage yesterday morning told reporters,From a dealer aspects got the news is,At present dongfeng nissan market terminal marketing activities is gradually spread.

  中国国家发改委对外经济研究所国际合作室主任张建平昨日向早报记者表示,在日本政府不改变立场的情况下,一些日本地方政府的努力效果有待观察。

China's national development and reform commission of foreign economic research institute international cooperation to the morning paper reporter wang zy leadership yesterday said,In the Japanese government does not change under the condition of the position,Some Japanese local government efforts to effect remains to be seen.

  日本地方政府“补贴”

Japan local government"subsidies"

  事实上,这一次春秋0元日本航线促销活动相当低调,并未进行过网络宣传,反而是由网友发现了春秋上海至高松和佐贺的促销信息。

In fact,This time the spring and autumn period and the 0 yuan Japan route promotional activities rather low-key,Not a network publicity,It is found by the net friend the spring and autumn period and the Shanghai to takamatsu and saga information of sales promotion.

  春秋航空发言人张武安昨日告诉早报记者,佐贺航线的促销活动是由佐贺举办,因为上海至佐贺的航线在钓鱼岛事件后客座率下滑严重,面临减班和停飞的风险。

In the spring and autumn airlines spokesman told reporters ZhangWuAn yesterday morning,Saga route sales promotion activity is held by the saga,For Shanghai to saga course in the diaoyu islands incident 客座率 dropped significantly,Faced with the risk of reduce the class and grounded.

  佐贺县靠近日本福冈市。据路透社报道,该航线目前的空座率超过50%。钓鱼岛争端前,该航线搭乘率为90%。

ZuoHeXian near the city of fukuoka, Japan.Boston (Reuters) -,The route the vacant position rate more than 50%.Diaoyu islandtaiwan before,This route aboard rate was 90%.

  “上海至佐贺是独飞航班(仅春秋航空飞这条线),佐贺县政府不希望对当地民众和来往上海的工商人士出行带来不便,故知事等县厅人士亲赴上海。”张武安说。

"Shanghai to saga is flight fly alone(Only in the spring and autumn airlines to fly the line),ZuoHeXian government does not want to local people and correspondence of Shanghai commerce people travel inconvenient,The alien land and county hall people close to Shanghai."ZhangWuAn said.

  这也解释了佐贺知事古川康此前到访上海与春秋董事长王正华(微博)会面的原因。

This also explains saga GuChuan aid kang previously visited Shanghai and the spring and autumn period and the chairman wang zhenghua(Micro bo)Meeting cause.

  张武安称,佐贺同意对航线提供支持,从10月15日至12月20日,推出0元(日本出发1日元)票价(不含基建与燃油费)。张武安还透露,日本地方政府对春秋航空给予了一定的补贴。

ZhangWuAn says,Saga agree with the route to provide support,From October 15, to December 20,,Launch 0 yuan(Japan starting 1 yen)fare(Does not contain the infrastructure and fuel surcharge).ZhangWuAn also revealed,Japan in the spring and autumn airlines to local government gives the certain subsidy.

  一向对票价敏感的春秋航空即便是在日本航线开航初期,也从未有过如此大力度的促销。以佐贺为例,今年年初开航时,最低单程票价为239元人民币不含税。

Always sensitive to fare of the spring and autumn airlines even in Japan early sailing route,Never had so much strength promotion.To saga, for example,Earlier this year at the beginning of the voyage,Minimum one-way fares for 239 yuan not including tax.

  张武安称,高松航线的促销与佐贺一样,也由当地政府提供支持。

ZhangWuAn says,Takamatsu route sales promotion and as saga,Also provide support by the local government.

  张武安此前曾表示,春秋航空佐贺航线9月上座率下降两成,并预计未来其三条日本航线的上座率更不乐观,“将比平时减少三至四成乘客”。

ZhangWuAn had earlier said,In the spring and autumn airlines saga route 9 month attendance fell by twenty percent,And the expected future article third Japanese airline attendance less optimistic,"Will reduce than usual three to forty percent of passengers".

  佐贺和高松航线旅游客居多,茨城航线商务客较多。据了解,在15日推出佐贺航线促销后,当天共售出263张促销机票。

Saga and takamatsu route travel more than we got,Ibaraki route business travelers are more.It is understood,In the 15 launch saga route after promotion,The day were sold 263 copies promotion ticket.

  眼下,一些日本地方希望与中国恢复正常交流。日本长崎县议会15日一致通过一份意见书,要求政府尽快修复与中韩两国因领土争端而恶化的关系,“迅速重塑与邻国的稳定关系”。该意见书同时要求政府考虑到长崎县与下属市町同中韩等国地方政府的持续交流。

the,Some Japanese place hope and China resumed normal communication.Japan ChangQiXian parliament 15 unanimously passed a submissions,Called for the government to repair of the two countries as soon as possible and by territorial disputes and the deteriorating relationship between,"Rapid remodeling and neighboring stable relationship".This opinion at the same time requires the government to consider ChangQiXian and subordinate city with China and South Korea and other countries and development of local government for communication.

  “购岛闹剧”发生以来,包括长崎县在内,日本多地政府推迟了访华活动。

"Purchase island farce"began,ChangQiXian, including,Japan more government delayed's visit activities.

  张建平认为,现在一些日本地方和企业最为心急,但已经难以回到以前所谓的“政冷经热”的状态,即便是中国现在没有进行贸易制裁,但如果形势持续恶化,谁也无法判断最后会怎样。

Wang zy think,Now some Japanese local and enterprise most impatient,But has been difficult to return to former so-called"Cold politics and hot"state,Even China is now no trade sanctions,But if the situation continued to worsen,No one can judge the last meeting how.

  部分日系车企重启营销

Part of the Japanese enterprises to restart marketing

  日系企业中,最心急的可能莫过于车企。在经历了9月份的销量暴跌后,部分日系车企已准备重启营销活动。

Day system in the enterprise,The most impatient possible car enterprises way.After September after sales slump,Part of the Japanese enterprises ready to restart marketing activities.

  东风日产企业传播科相关人士昨日告诉早报记者,从经销商方面得到的消息是,目前东风日产市场终端的营销活动正在逐步展开。

Dongfeng nissan enterprise communication department relevant personage yesterday morning told reporters,From a dealer aspects got the news is,At present dongfeng nissan market terminal marketing activities is gradually spread.

  此前,为保市场,不少日系车企制定了补偿标准,对钓鱼岛事件中受损的车辆进行一定程度的补偿。

after,For the market,Many Japanese enterprises formulated the compensation standard,Diaoyu island to events in the damaged cars for a certain degree of compensation.

  昨日有媒体称,东风日产将对400万车主进行回馈,赠送礼品以及免费检测等活动将陆续展开。对此,前述东风日产人士表示,具体的营销活动情况目前还不清楚。未来是否会开展更多的营销活动,要根据市场的情况而定。

Media said yesterday,Dongfeng nissan will to 4 million owners for feedback,Gifts, as well as the free testing and other activities will be launched in succession.this,The foregoing dongfeng nissan say,Specific marketing activity is still not clear.The future will carry out more marketing activities,According to the market situation and decide.

  据共同社报道,日产汽车副总裁西川广人(Hiroto Saikawa)10月15日表示,日产在华业务情况正日渐好转。西川广人称,尽管现在谈及未来情况还过早,但仍希望未来2个月在华销售能恢复至正常水平。

According to kyodo news agency reported,Nissan motor vice President of once-ailing sumitomo wide man(Hiroto Saikawa)Said on October 15,,Nissan business situation in China is getting more and more better.Wide once-ailing sumitomo said,Although now talk about the future situation still premature,But still hope the next two months sales in China can recover to normal levels.

  不仅是日产,本田汽车的营销活动也正在开展。早报记者昨日发现,广汽本田2013款雅阁9月底上市后,全国已有多地经销商推出试驾有礼,或“整车三年或十万公里”保修政策。

Is not only a nissan,Honda automobile marketing activities are also carried out.Morning paper reporter found yesterday,In 2013 GuangQi Honda accord the end of September after listing,The country had been more dealers launch test drive and polite,or"The three years or km"Warranty policy.

  丰田汽车方面,丰田中国相关人士昨日告诉早报记者,目前丰田汽车在中国的相关营销活动,由一汽丰田、广汽丰田和雷克萨斯等各个企业自主安排,各个渠道会根据市场变化情况进行不同的安排。

Toyota motor aspects,Toyota China relevant personage yesterday morning told reporters,At present in China, Toyota relevant marketing activities,The faw Toyota/GuangQi Toyota and lexus, and other enterprises for independent arrangement,Each channel can change according to the market situation of different arrangement.

  丰田天津厂"停产一周"

Toyota tianjin factory"Tied up production for a week"

  今年9月,受中日紧张关系影响,丰田在华新车销量约4.41万辆,同比(较上年同期)减少48.9%。

September this year,By the tense relationship,Toyota in huaxin car sales of about 44100 vehicles,year-on-year(year-on-year)Reduced by 48.9%.

  针对进入10月份丰田汽车在华销售是否转好的问题,丰田中国人士表示,目前还没有具体统计数据出来。不过,他告诉早报记者,虽然丰田汽车今年在华销售100万辆的目标还没有调整,但现在看来实现起来很有难度。

According to enter October Toyota car sales in China whether turn good questions,Toyota said Chinese people,There is no specific statistical data out.but,He told the morning paper reporter,Although Toyota this year of about 1 million cars in China sales goal is not adjusted,But now it seems it is very difficult to realize.

  日本经济新闻昨日称,丰田汽车下周将关闭天津工厂的部分生产线。朝日新闻称,这是自钓鱼岛事件发生后该工厂首次实质性停产,此类做法在日系车企中尚属首次。

The Japanese economic news said yesterday,Toyota motor next week will be closed tianjin plant part of the production line.Asahi shimbun said,This is since the diaoyu islands after the incident the factory first substantive idling,This kind of practice in the Japanese enterprises is the first of its kind in.

  据日经中文网报道,该工厂去年产量在50万辆左右,占丰田在华产量的六成。上述生产线关闭的决定已在15日之前通知部分供应商。

According to the nikkei report online,The factory production in the last year about 500000 cars,Toyota in China accounted for sixty percent of production.The above line close decision has set up a file in the informed before 15th parts suppliers.

  该报道称,丰田计划把其中国10月总产量削减至上年同期的一半,而且未来几个月可能进一步减产。

The report says,Toyota is planning to put its China October production cut to the same period last year half,And the next few months may be further reduction.

  按上述报道,天津工厂三条生产线中的两条,将从10月22日开始关闭一周,这将会影响皇冠(Crown)和锐志(Reiz)的产量;第三条生产线生产威驰(Vios)等小型车,将在10月22日和26日停产两天,今后预定每周仅在3个工作日进行作业。广州等其他地区的丰田工厂也将缩短开工时间。

According to the report,Tianjin factory three production lines of the two,From October 22, began to close for a week,This will influence the crown(Crown)And RuiZhi(Reiz)production;Article 3 the production line production vios(Vios)Small cars, such as,On October 22 and 26 idling two days,A week in the future scheduled only in three working days for homework.Guangzhou and other areas of the Toyota factory will also shorten working hours.

  对上述消息,丰田中国相关人士未予正面回应。他仅称,从10月8日起丰田在华所有的生产工厂都已恢复生产运营,至于具体的生产情况,各个生产企业可以根据需求进行调整。

The news of,Toyota China relevant personage degree of a positive response.He only said,From October 8, in China the Toyota all production factory has returned to the production operation,As for the specific production situation,Each production enterprise may, according to needs to adjust.

  全国乘用车市场信息联席会秘书长饶达认为,中日关系紧张造成汽车用户继续观望、退订单、推迟提车,使日系企业的市场雪上加霜;加之高昂的库存,迫使他们纷纷在10月份大幅减产,其市场将立即被内资和欧美韩国汽车取而代之。

The passenger car market information extended meeting secretary-general rao to think,Sino-japanese relations tension caused by car user to continue watching/Back order/Delayed lift car,That day is the enterprise market add insult to injury;Together with high inventory,Force them to have cut sharply in October,The market will soon be domestic and the European and American Korean auto instead.

  饶达还称,钓鱼岛事件不缓解,今年德系车在华市场份额将超过日系车。(记者 是冬冬 王道军)

Rao da also said,Diaoyu islands events not ease,This year's car market share in China is more than Japanese.(Reporter is dong dong WangDaoJun)



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