中国游客在国外疯狂采购奢侈品早已不是什么新闻。在刚刚过去的十一长假，国人又掀起了一股海外奢侈品采购热。光看看法国、意大利、美国等奢侈品店内排起的长队，就知道中国人来了。

Chinese tourists in foreign crazy purchase luxury had not any news.In just the past eleven long holiday,Compatriots and about in a shares overseas luxury purchase hot.Light see France/Italy/The United States and other luxury store row of the long queue,Just know that Chinese people came.

　　记者了解到，随着奢侈品购买人群的逐渐年轻化，和之前国人海外采购“看见什么买什么”不同，如今的消费者更多地开始了他们的“计划经济”之路。

The reporter understands,With the luxury purchase crowd gradually younger,And americans overseas before purchasing"See what buy"different,Today's consumers more began their"Planned economy"road.

　　消费惊人几分钟卖一块卡地亚 Spending a few minutes to sell a piece of kadeya

phenomenon

　　burberry包包一个、prada钱包、眼镜各一个、ferragamo皮带一条、阿玛尼围巾2条、hugo boss男包2个、red valentino裙子2条、tod"s鞋2双、geox鞋两双、MISSONI包包一个、dsquared2丝巾一条、Disel牛仔裤一条……这是网友“巴勒奔”在55BBS上晒出的十一期间，在米兰采购的战利品。

Burberry bags a/Prada purse/Glasses each a/Ferragamo belt a/Article 2 armani scarf/Hugo boss men's bags two/Article 2 red valentino dress/Tod"S two pairs of shoes/Two pairs of shoes geox/A MISSONI bag/A dsquared2 scarves/Disel jeans a……This is the net friend"And balak rush"In 55 BBS out of the sun during the eleven,In milan purchasing prize.

　　记者粗略计算了一下，购买这些奢侈品，支出至少在四五万元。

Reporters calculated roughly once,Buy the luxury,Spending at least four or five ten thousand yuan.

　　其实，十一过后，在各大时尚论坛晒出海外奢侈品购买清单的网友不在少数，从名牌包到衣服、腰带、鞋、首饰、手表等应有尽有。

In fact,After eleven,In each big fashion BBS the sun drying out overseas luxury purchase list is not a few net friend,From the famous brand packet to the clothes/belt/shoes/jewelry/Watch everything, etc.

　　十一期间到法国旅游的张小姐为记者描述了在法国知名的老佛爷百货店内看到的情景。“每天都有几十辆大巴，满载着中国游客，在导游手中一面小旗的指引下，"杀进"老佛爷百货。”张小姐回忆，在卡地亚专柜前，柜台往往被围得水泄不通，标价一万多欧元的“蓝气球”，往往几分钟就会卖出一个。

During 11 to France tourism miss zhang for reporter described in the French famous lafayette department stores in seen."Every day there are dozens of bus,Full of Chinese tourists,In the guide hand under the guidance of a little flag,"Kill into"Lafayette department."Miss zhang memories,In kadeya before shop,Counter often surrounded trickled through water,Price of more than ten thousand euros"Blue balloon",Often a few minutes will sell a.

　　张小姐称，这里很多产品的售价仅相当于国内的七折，再加上退税，比国内足足便宜了四成多，甚至一半。很多人都抱有这样的心态，买得越多，省得越多。对于很多参团的游客来说，买上三千多欧元的东西，基本上团费就赚回来了。

Miss zhang said,Here a lot of selling price of the product is equivalent to the only domestic seven fold,Plus tax refund,For cheap than domestic more than forty percent,Even half.A lot of people have such a mentality,Buy more,Province more.For many CanTuan for tourists,Buy more than three thousand euros things,Basically fares earned back.

　　“由于顾客实在太多，许多品牌专柜不得不排队等候入场，高峰时期排队时间超过半个小时是家常便饭。”张小姐告诉记者，一些品牌(比如LV)更是推出了“限购令”，每本护照限买1个包。即便如此，很多早上到的新货往往下午就会卖断了。

"Because there are so many customers,Many brand shop had to queue waiting for admission,Peak queue time more than half an hour is a potluck."Miss zhang told reporters,Some brands(Such as lv)Is introduced"Is restricted to",Each passport limit to buy a bag.Even so,A lot of the morning to new cargo often afternoon will be sold off.

　　根据“老佛爷百货”的统计显示，中国顾客最喜欢购买的商品依次是：名表、珠宝、手袋、香水和时装。因此，“老佛爷”将前四种最大牌的畅销商品汇聚一楼，并配备了大量中文导购员。

According to"Lafayette department"Statistics show,Chinese customers the most like to buy goods is in turn:watch/jewelry/handbags/Perfume and fashion.therefore,"lafayette"Will be the first four of the most famous bestseller converge on the first floor,And equipped with a large number of Chinese 导购员.

　　不过，在张小姐看来，整个老佛爷百货里最拥挤的地方应该是中国顾客的最后一站—退税处。根据商场规定，当天购物超过175欧元即可享受当场退税。

but,In miss zhang seems,The entire lafayette department in the crowded place should be the Chinese customer's last station - drawback place.According to the market rules,The day shopping more than 175 euros can enjoy tax refund on the spot.

　　因此，华人退税处基本每天都大排长龙，甚至连很多中国顾客也开始抱怨，“这里的中国人太多了！”

therefore,Chinese tax refund place basic every day big long queues,Even many Chinese customers also started to complain about,"The Chinese people too much!"

　　数据 data

The amount of credit card abroad long increase more than thirty percent

　　中国银联公布的长假数据显示，刚过去的十一长假，银联卡境外交易金额同比增长33%。由于境外银联卡受理环境的改善，除了欧美、东南亚等中国游客较密集的境外游目的地交易量增长明显外，在黎巴嫩、希腊、冰岛、约旦等新兴出境游目的国家和地区，银联卡交易额更是呈数倍增长。

Unionpay released data show the long vacation,Just the past eleven long holiday,Unionpay card overseas trading amount 33% year-on-year growth.Due to the overseas unionpay card accepted the improvement of the environment,In addition to Europe and the United States/Southeast Asia, and other Chinese tourists more intensive overseas travel destination volume growth outside obviously,In Lebanon/Greece/Iceland/Jordan and other emerging outbound tourism objective countries and regions,Unionpay card turnover is several times the growth.

　　国家旅游局的报告显示，2011年中国出境旅游人数为7025万人次，同比增长22%，而2012年这一数字有望达到7700万人次。

Report of the China national tourism administration,In 2011, the Chinese outbound tourism number for 70.25 million people,Year-on-year growth of 22%,And in 2012 the number is expected to reach 77 million people.

　　2011年中国游客出境旅游花费为690亿美元，预计今年将达到800亿美元。

2011 Chinese tourists outbound travel cost for 69 billion dollars,This year is expected to reach us $80 billion.

　　“全球扫货一是因为收入增长，二是国内物价相对较高，出去之后，觉得什么都便宜。”一位十一刚从海外度假归来的分析人士告诉记者。

"Global sweep goods a because revenue growth,The second is the domestic prices relatively high,After go out,Think what all cheap."A 11 just arrived from overseas to go vacationing return analysts told reporters.

　　中国游客全球扫货现象，除了凸显正在崛起的中国力量外，也显示了人民币近年来升值对海外购物的利好刺激。

Chinese tourists global sweep goods phenomenon,In addition to highlight is the emergence of China as a power outside,Also suggests that the yuan appreciation in recent years for overseas shopping the good stimulation.

　　变化 change

from"Buy blindly"to"Have a definite object in view"

　　记者注意到，虽然根据国庆长假期间的销售数据和刷卡数据显示，国人海外奢侈品消费的热情有增无减，但是和往年不同的是，越来越多的国人在奢侈品消费上更加理智了。

Reporter noticed,Although according to the National Day holiday sales data and credit card data display,Overseas Chinese luxury goods consumption enthusiasm unabated,But this is different,More and more people in luxury consumption on the more rational.

　　孙先生在意大利买了一款浪琴女表，按照欧元对人民币1:8换算，折合人民币7800元，比国内要便宜三分之一。“我就是冲着买这块表去的。”对于此次意大利之行的购物目标，孙先生似乎并没有太多的奢侈品在计划之中。

Mr. Sun in Italy bought a longines female table,According to the euro to RMB 1:8 conversion,Equivalence renminbi 7800 yuan,A third cheaper than domestic."I bought this watch is blunt go."For the trip to Italy shopping target,Mr. Sun did not seem to too much luxury in the plan.

　　和孙先生一样就冲着某个品牌去的还有不少人。他们大多会提前列好一份清单，按照清单上的商品，在自己提前查好的地点购买，如欧洲有名的欧特莱斯、欧洲九大精品购物村等等。

And Mr. Sun blunt as a brand to go and a lot of people.Most of them will be listed ahead of a list,According to the goods on the list,In his early check good place to buy,Such as the European famous European special rice/European nine high-quality goods shopping village and so on.

　　像以往中国消费者到某个品牌店里就“一拥而上，见什么买什么”的场面，在这个黄金周似乎少了不少。

Like previous Chinese consumers to a certain brand restaurant"Rush forward,See what buy"scene,In this golden week seems to be a lot less.

　　记者同时注意到，在各大时尚和女性论坛上，不少网友发布的黄金周海外购物指南似乎也越来越有针对性。他们大多从退税率、折扣率、各国买什么最便宜等方面进行有的放矢的支招，为那些黄金周期间海外购物的网友指明了方向。

Reporters at the same time pay attention to,In all the fashion and women on the BBS,Not a few net friend released overseas shopping guide golden week also seems to be more and more targeted.Most of them are from the rebate rate/Discount rate/What to buy the cheapest all aspects support targeted,For those overseas shopping during the golden week of the net friend indicated the direction.

　　分析 analysis

Consumer groups younger rational treatment to buy luxury goods

　　对于目前国人海外购买奢侈品越来越趋于目的性的原因，业内人士认为，这和我国奢侈品消费者越来越年轻有很大关系。

For the present Chinese overseas buy luxury goods more and more tend to be the cause of purpose,The personage inside course of study thinks,This and China's luxury consumers more and more young have very big concern.

　　随着中国成为全球第二大奢侈品消费国，曾高高在上的奢侈品渐渐走入寻常百姓家，尤其是越来越多的年轻人正在成为奢侈品的拥趸，奢侈品消费逐渐呈现“年轻化”的趋势。

As China has become the world's second largest luxury consumer,Have high in luxury goods gradually into ordinary families,Especially more and more young people are becoming luxury fan,Luxury consumption gradually present"younger"trend.

　　报告显示，中国奢侈品消费者平均比欧洲奢侈品消费者年轻15岁，比美国的年轻25岁。

The report shows that,Chinese luxury consumers than the average European luxury consumer 15 years younger,Than the American young 25 years of age.

　　据介绍，奢侈品分为入门级、中级，还有顶级，目前国内真正核心的奢侈品消费者也就只有20%，但是这20%的人决定了80%的市场。

According to introducing,Luxury is divided into entry level/intermediate,And top,At present domestic real core luxury consumer also is only 20%,But this 20% of the people decided to 80% of the market.

　　记者了解到，他们的年龄大多在40岁以上，对奢侈品的价格并不敏感。但是我们从日常生活看到80%的普通消费者，只消费着其中20%的产品，这些奢侈品大部分是一些入门级的。

The reporter understands,Their age mostly in 40 years old,For the price of luxury is not sensitive.But we see from daily life 80% of the average consumer,Only consumption with 20% of the product,These luxury mostly entry-level.

　　业内人士认为，相比于欧美奢侈品消费稳定集中在40岁以上的少数富裕阶层不同，中国的奢侈品消费年轻群体则正在日益壮大。

The personage inside course of study thinks,Compared to Europe and the United States luxury consumption stable concentrated in over 40 years old rich class a few different,China's luxury consumption young group are growing.

　　这些年轻人经常浏览各大时尚论坛和网站，对各国的奢侈品牌了如指掌。他们熟悉每一个国家的原产奢侈品牌，了解不同国家奢侈品的价格是高是低，他们知道在哪买奢侈品更便宜，他们熟读每个国家的退税标准，同时他们又有自己钟爱的品牌。

These young people often browse each big fashion BBS and website,The world luxury brands like the back of his hand.They are familiar with every country of origin of the luxury brand,Understanding the different countries, the cost of luxury goods is high is low,They know where to buy luxury goods cheaper,They read up on every country drawback standard,At the same time they also have their own favorite brand.

　　这些就成了国人奢侈品消费从之前的“盲目消费”演变成如今的“理性消费”的主要原因。

These became Chinese luxury consumption from the before"Blind consumption"Evolved into Today's"Rational consumption"The main reason of the.

　未来 The future

Luxury consumption will be more"Grassroots sex"

　　面对目前国人奢侈品消费的现状，国际知名咨询公司麦肯锡发布研报认为，未来10年，中国高档消费品市场最大的变化将在于主流消费群(家庭可支配收入在10.6万到22.9万人民币)的壮大，其占据城市消费人群的比例将从6%扩大到51%，成为未来主导中国消费的主要力量。

In the face of the current situation of Chinese luxury consumption,International consulting firm McKinsey research released to think,The next 10 years,China's high-grade consumer goods market is the biggest change will be the mainstream consumer group(Household disposable income in 106000 to 229000 yuan)expanding,The urban consumer crowd occupy the proportion of from 6% to 51% will expand,Become the leading Chinese consumer's main power.

　　高达1.67亿户家庭，相当于近4亿人口的主流消费群将能负担起私家车和小奢侈品的消费。

Up to 167 million families,Equivalent to nearly 400 million population mainstream consumer group will be able to afford private cars and small luxury consumption.

　　同时，二三线城市的高档消费品市场将会更具潜力。从目前来看，85%的主流消费者住在中国前100位的最富裕城市中。还有10%的主流消费者住在第100至400位的后300个富裕城市中。

At the same time,Two or three line city of high-grade consumer goods market will be more potential.It seems,85% of the mainstream consumer live in China top 100 of the most rich city.There are 10% of mainstream consumers living in 100 to 400 of the 300 rich city.

　　麦肯锡预计该比例到2020年会接近30%，这意味着二三线城市将成为消费品公司未来主要的边际利润贡献者，这也使得未来十年我国奢侈品消费将更具“草根性”。

McKinsey expects the proportional to the 2020 annual meeting of nearly 30%,This means that two or three line city will become consumer goods company future main profit margins contributor,This also makes the next decade will be more luxury consumption in China"Grassroots sex".

　　支招 move

All the different tax refunds

　　同样的价格，因为各国的退税率不一样，价格也有差距。比如在希腊，大部分的奢侈品的退税率是23%，但是在法国，化妆品是12%，一般都不超过20%。意大利退税率则为21%。如此对比的话，在希腊购买奢侈品比在法国合算很多。

The same price,Because countries rebate rate is not the same,The price also have difference.For example, in Greece,Most of the luxury rebate rate is 23%,But in France,Cosmetics is 12%,Generally not more than 20%.Italian rebate rate is 21%.So contrast words,In Greece buy luxury goods than in France economical many.

各国退税率一览 Countries in rebate rate

　　法国：19.6%

France:19.6%

　　意大利：21%

Italy:21%

　　澳大利亚：20%

Australia:20%

　　美国：8%—9.25%

The United States:8% - 9.25%

　　荷兰：21%

The Dutch:21%

　　新加坡：7%

Singapore:7%

　　瑞典：25%

Sweden:25%

　　英国：20%

British:20%

　　日本：5%

Japan:5%

　　攻略原产地买最便宜

Strategy origin to buy the cheapest

　　此外，不管购买哪一种品牌的奢侈品，在原产地国家购买绝对比在其他国家购买要便宜，这在欧洲是一个不成文的规定。

In addition,No matter what to buy a brand of luxury,In the country of origin countries to buy absolute than in other countries to buy cheaper,This is in Europe is an unwritten rule.

　　如法国就有兰蔻、迪奥、香奈儿、LV、梦特娇、欧莱雅等知名品牌，而意大利则拥有Prada、GUCCI、范思哲、纪梵希等品牌，美国则拥有知名的Coach、Marc Jacobs、CK、DKNY等。

Such as France have lancome/dior/chanel/lv/montagut/Loreal and other famous brand,And Italy have Prada/GUCCI/versace/Givenchy brands,The United States have well-known Coach/Marc Jacobs/CK/DKNY, etc.

　　购买推荐 Buy recommend

　　英国 British

　　位于伦敦市中心的哈罗德是旅游团必到的景点，汇聚了各大奢侈名品。哈罗德附近，有3条购物街，可以满足你从奢侈品到普通商品的需求。在这里分布了大大小小多个专卖店，当季新品都很齐全。若想买普通商品，就不要错过牛津街。

Located in the heart of London Harold is a tour group will come to scenic spots,Gathering the major luxury famous brand.Harold nearby,Article 3 shopping street,Can satisfy you from luxury to the ordinary commodity demand.Here the distribution more than greatly small shop,New season is very complete.If want to buy ordinary goods,Don't miss the Oxford street.

　　Tips：中国游客只要在英国购物后3个月内离境，就可以申请退税。对于英国大部分商店来说，消费30英镑以上就可以申请退税了。

Tips:Chinese tourists as long as in Britain shopping within three months after the departure,Can apply for tax refund.For most of Britain for the shop,Consumption more than 30 pounds can apply for the tax refund.

　　意大利 Italy

　　位于米兰郊区的Fidenza购物村，是当地最受追捧的时尚品牌集中营，当季时装从专卖店下柜没多久，便能在这里找到，且多以3折价格发售。

Is located in the outskirts of milan Fidenza shopping village,Is the local's best-known fashion brand concentration camp,Fashion quarter from store next ark before long,Can be found here,And with more than 3 discount sale price.

　　Tips：意大利在同一个店内购买超过155欧元的物品才能开退税单(饮料、烟酒、食品除外)。

Tips:Italy in the same store to buy more than 155 euros items to open tax refund(drinks/Wine and tobacco/Except food).

　　法国 France

　　买LV、香奈儿、希思黎、碧欧泉、欧莱雅，老佛爷里可以一站式搞定。

Buy lv/chanel/'s heath/biotherm/oulaiya,Lafayette can be one-stop fix.

　　Tips：在法国，买够175欧元才能办理退税，欧元对人民币的汇率为1：8.2左右。

Tips:In France,Buy enough 175 euros to handle tax refund,The euro exchange rate of RMB 1:8.2 or so.

　　瑞士 Switzerland

　　到瑞士当然不能错过名表。百达翡丽、江斯丹顿、宝玑、劳力士、爱彼、积家、万国、伯爵、芝柏等各大名表都出自这里，相对其他欧洲国家，这里都要便宜很多。

Of course can't miss the watch to Switzerland.Patek philippe/Jiang SiDanDu/Treasure ji/rolex/Abby/Product family/All the nations/earl/Cheese cypress and so on various big watch are from here,Relative to other European countries,Here are much cheaper.

　　Tips：瑞士需要购买到300瑞士法郎才能退税，瑞士是非欧盟和欧元国，货币是瑞士法郎，跟人民币的汇率大概是1：6.7左右。

Tips:Swiss need to buy to 300 Swiss francs to tax refund,Switzerland is the European Union and the OuYuanGuo,Money is the Swiss franc,With the RMB exchange rate is about 1:6.7 or so.